Garrett
@GRothstein1
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Building @Queue 📺🎥🍿 LA 🌴 Posting about entertainment, social, tech, and startups. | 100M+ Organic Views | ex @quibi ☠️ | @birdride 🛴 | @snap 👻 | @UConn
Los Angeles, CA
Joined February 2011
🚨 We launched two *insane* @Queue updates this week, Streaming Service Sync, and Wrapped Sync your streaming services (Netflix, Prime, Hulu, Apple+ with more coming) and we’ll automatically pull your history and update as you watch Wrapped is live with 2024 and All Time stats
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Had a great time speaking last night at this apps panel for #LATechWeek alongside @JonRhome @gregcohn @dillonmorganla, wonderfully moderated by @drbarnard. thanks for hosting @vahebagdasar @herreraevel
Next time someone asks me what I do for work, I’ll just show them this picture…
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Great move by @Lionsgate. Studios marketing new titles to young people should be hiring an army of clippers to make TikTok edits videos from trailers + exclusive clips. Short form virality drives culture, not YouTube mastheads and late night show cast appearances
Hollywood studios are taking cues from TikTok, where fan edits — set to pop songs, packed with filters and neon text — rack up millions of views. Lionsgate has started hiring the same editors behind viral #SydCarmy and "Twilight" videos to craft official promos, blurring the
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Full house at #LATechWeek listening to @spencerrascoff and @andrewchen breaking down the Cold Start Problem at Tinder HQ ❤️🔥
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Looks like TikTok is rolling out their own version of @CommunityNotes It looks like this is a slow roll as I only got this prompt to join on my 100k+ follower account, not on my personal or UGC accounts
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I don’t watch sports, but today is my Super Bowl. Welcome back @survivorcbs #Survivor49 and h/t @Queue for my favorite push notification of the year
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Delightful details in Queue ☺️, thanks for the shout out @60fpsdesign
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Keep going!
friendly friday reminder: it took @GRothstein1 100 tik toks before his first viral clip. don’t stop posting.
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Drop your app or product and I’ll write a killer hook and caption for you. Have an hour to kill at the airport 🫠
I posted the same exact video to Reels twice. One did 11k views and the other did 13M. Only difference is the written caption. Tell people what to do. A strong CTA on your caption is wildly overlooked. Virality is a game of margins, pay attention to every part of your video!
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I talk more about this on the Hooked podcast with @juliapintar and @Nick_5anchez. Listen!
podcasts.apple.com
Podcast Episode · Hooked with Julia and Nick · 09/16/2025 · 1h 20m
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I posted the same exact video to Reels twice. One did 11k views and the other did 13M. Only difference is the written caption. Tell people what to do. A strong CTA on your caption is wildly overlooked. Virality is a game of margins, pay attention to every part of your video!
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Loved chatting with my friends @Nick_5anchez and @juliapintar about what we’re building at @Queue and how we manufacture virality. Link below 👇
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Manifested this one 6 months ago 🔮
We also need an Emmy win for @TramellTillman, best performance of the year so far
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Don’t brag about your metrics unless you’re going to show the Y axis
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For the love of the game
very few people have ever eaten the glass of going from nothing to something. idea → design → build → launch. that full arc. with or without ai, it’s brutal. it breaks your back & your brain. it’s one of the most honest pains there is.
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