George P. Johnson
@GPJExpMktg
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GPJ is the world's leading strategic experience marketing agency. We remove the distance between brands and consumers.
Global Office Network
Joined June 2008
Impact Unleashed, GPJ’s latest research report, explores how leading B2B marketers are designing, executing, and measuring experiences that build advocacy and deliver real business impact. Download here: https://t.co/FDCrciBmMW
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We believe in the power of connection. GPJ recently hosted @CM_Austin to support the #ATX music scene and dive into the stories of fellow local creatives. It was an inspiring morning of art, ideas, and community. Click to see the best moments from the AM: https://t.co/v6xpTllt2G
gpj.com
There’s something pretty special about gathering with fellow creatives before 9 am, coffee in hand, minds wide open and ready to be inspired. On August 29th, we got to do exactly that as GPJ Austin...
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Once we've set the bar: we engineer a new height. From the boldest drive courses to memorable global reveals, together with our clients, we're inventing what's possible #InANewEra. https://t.co/TYhVhqAvNn
#ExperienceEverything #Automotive #Mobility
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Some things just work, even if you feel as though they should not.
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The Creative Alliance is expanding...👀 With a new Project Worldwide hub in Sydney, GPJ, DARKHORSE, Praytell, and Spinifex will be able to collaborate all under one roof. Get ready for some creative commotion, folks! 🎉 https://t.co/YnoAViMfQC
#ExperienceEverything
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From the ground to the skies, #Experience has no ceiling. #ExperientialMarketing #Automotive #Mobility #InANewEra
https://t.co/TYhVhqAvNn
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Static marketing fails now. Meaningful live experiences are your most reliable strategic asset. #Experiential delivers measured emotional conversion and lasting brand devotion #InANewEra. GPJ Head of Strategy Brendan Brown shares more:
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Welcome to your essential creative tech briefing on the innovations that matter. This week, Anthropic is expanding the accessibility and efficiency for devs, meanwhile, Walmart is tinkering with in-app ChatGPT shopping transactions. #CTB
https://t.co/KlxuPLaO9s
gpj.com
v48.0 – The future of brand experience demands speed and precision. We’re tracking the innovations that matter: Anthropic's cost-effective coding speed, Google’s creative control in AI video, and the...
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To our friends at DP World, it was our pleasure to support you with #RyderCup2025! And to our global teams who worked together to make it happen—thank you for your fearless dedication and endless creativity! 🎉 💚 https://t.co/AEXLBhZUd1
linkedin.com
As a Worldwide Partner of the The Ryder Cup, we hosted a special evening at The 2025 Ryder Cup with Ryder Cup Europe and the PGA of America, bringing together over 800 VIPs and customers from across...
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It was incredible bringing #DF25 to life alongside our partners at Salesforce! What a journey, and what a stunning destination 🌴 Huge shoutout to our best-in-class team and partners for your endless perseverance and expertise 🤩✨ #ExperienceEverything
https://t.co/eWRRMPakv3
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In a market full of noise, GPJ centers on emotion, empathy, and authentic storytelling. We’re hiring a creative who can lead teams, drive the vision, and ensure the human experience is the strategic core of every global build. https://t.co/abjASoqvr9
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🔥Tomorrow on The HighWire! Special Guests: Dr. Peter McCullough @P_McCulloughMD Dr. Sherri Tenpenny @BusyDrT Australian Senator Alex Antic @SenatorAntic And @JeffereyJaxen Reports: -Studies reveal new harms from hand sanitizer and nitrates -An athletic competition pushing
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CAD Engineers translate abstract concepts into micro-level precision. We're looking for sharp talent who can deliver fabrication-ready technical drawings for the most ambitious stages worldwide. Apply now: https://t.co/yGRwfQgGmV
#CADJobs #DesignEngineering #Fabrication #Hiring
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Scott Kellner, GPJ SVP and Global Head of Marketing, affirms what the industry is still waking to, and what our clients have known for decades: experiential isn’t some emergent tactic—it is THE primary, effective strategy of today. #ExperienceEverything
https://t.co/ODYRlb7sw9
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Everyone’s talking about #AI experiences in 2025. Cute. We designed them with IBM almost 10 years ago. Still setting the curve, not chasing it. #ExperienceEverything
https://t.co/c4vUK8pdhb
adage.com
To cut through AI hype, brands should stop explaining and start creating tangible, human-centered experiences that build trust and understanding.
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#DF25 is built to spark connection, curiosity, and community. Whether it's your first @Dreamforce or your fifteenth, we're reminded of what’s possible when physical space meets purposeful design and people show up ready to engage. Catch the experience
#DF25 Day 1 – the TL;DR: 🆕 Agentforce 360 Platform 🆕 Data Cloud 360 🆕 Agentforce Vibes 🆕 Agentforce Supply Chain 🆕 Agentforce for IT Service ICYMI: Catch up on Salesforce+: https://t.co/z2jYIdSsoS
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there’s never been a better time to be an entrepreneur than right now
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Are you curious about what it takes to create client relationships that inspire ingenious, effective, and industry-disrupting work? Check out Little Black Book's interview with GPJ's Sarah Robertson! https://t.co/gzEVYf0Ml9
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Lead the creative future of the fastest-growing discipline in marketing: experiential. Apply Now! https://t.co/B1Xs9JzRdV
#experientialmarketing #creative #nyc #hiring #experiencedesign
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It’s Day One of Dreamforce, and the energy is unmistakable! Can’t be here in person? Don’t worry, you can still catch all the action live. 🎥 Tune in to the #DF25 broadcast and be part of the inspiration from anywhere. LET'S GO! #ExperienceEverything
Can't make it to Dreamforce IRL? Stream it free on Salesforce+ so you don't miss the world’s largest, most trusted technology event. 🙌 You'll hear about groundbreaking innovation from bold visionaries and learn from industry experts. Register for #DF25: https://t.co/3M4zXRmzkD
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GPJ US offices are closed Monday, October 13th, in observance of #IndigenousPeoplesDay. We honor the significant contributions and enduring legacy of First Peoples, Native and Indigenous communities as the original stewards of this land. Learn more here: https://t.co/1XfY1yaxOg
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We just built and released the largest dataset for supervised fine-tuning of agentic LMs, 1.27M trajectories (~36B tokens)! Up until now, large-scale SFT for agents is rare - not for lack of data, but because of fragmentation across heterogeneous formats, tools, and interfaces.
arxiv.org
Public research results on large-scale supervised finetuning of AI agents remain relatively rare, since the collection of agent training data presents unique challenges. In this work, we argue...
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Mental health is something we take seriously—because we can't #ExperienceEverything if we aren't feeling our best. Everyone’s journey is different, and often invisible, so let’s choose kindness, patience, and empathy—today and every day 🫂💚#WorldMentalHealthDay
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If you're at #IMEX25 this week, don't miss Sarah Jackson— Sustainability Lead for GPJ North America—and her session, Beyond Greenwashing: Embedding Sustainability into Global Event Portfolios 🌱 Check out IMEX 2025 here: https://t.co/5KR9Dh11At
#ExperienceEverything
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