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The GMA

@GMAinsight

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Following
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The Global Marketing Alliance provides timely insights for data driven #marketers. Follow us to keep up with all things #datadriven and join the discussion!

London, England
Joined August 2009
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@GMAinsight
The GMA
4 years
Global brands ‘must stop using illegal pop-ups or else’. Eight of the world’s biggest online advertisers have been given 14 days to stop using illegal consent pop-ups! https://t.co/KczV1OA8Zh #DataProtection #DataPrivacy #PopUpAds
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@dpntweet
Data Protection Network
4 years
What are the biggest #dataprotection challenges? Are privacy teams well-resourced? How many #databreaches are being reported? In case you missed it download the Privacy Pulse Report 2022
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@GMAinsight
The GMA
4 years
Is your GDPR training giving your teams the specific skills they need for their roles? The DPN's Simon Blanchard explains how to ensure each team member is a strong link in the chain. https://t.co/KIRydb2p5z @dpntweet #GDPR #DataProtection
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@GMAinsight
The GMA
4 years
Do you combine abstract language with industry terminology? Then you're suffering from Ponderous Writing Syndrome, according to the late great Herschell Gordon Lewis. https://t.co/hOLsWjDQdD #Copywriting #WritingTips #Jargon
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@GMAinsight
The GMA
4 years
Ready to be inspired? This year's Festival of Marketing takes place on 24-25 March. Glad to see 'in-person' is back (though virtual is available too). Here's the agenda: https://t.co/FlczLhWj4c #FoM #FoM22 #MarketingEvents
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@GMAinsight
The GMA
4 years
7 out of 10 marketing chiefs feel under more pressure to make the right decisions quickly and three-fifths (60%) report that decision making is now more complicated than ever before. https://t.co/uQ3Q4xVZgf #Marketing #MarketingChallenges #MarketingTrends
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@GMAinsight
The GMA
4 years
Drowning in data? Thirsting for leads? Perhaps machine learning has the answer. Nicolas Schwabach and Magno Silva discuss data-driven lead generation... https://t.co/nORsnqO9pe #MachineLearning #MarketingDigital #DataDriven
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@GMAinsight
The GMA
4 years
Are you suffering from Ponderous Writing Syndrome? The late Herschell Gordon Lewis provides a diagnosis. https://t.co/hOLsWjDQdD #Copywriting #Writing #WritingTips
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@rshotton
richard shotton
4 years
Lovely piece on social norming, increased sales and the shopping trolley From @rorysutherland on LinkedIn
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@LeadmonitorA
Lead Monitor
4 years
It is time to talk about marketing ethics - in particular, what shouldn't be allowed in 2022. Take a moment to pick the most abhorrent marketing practice, it only takes a minute! https://t.co/OwYEvcnnC5
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@GMAinsight
The GMA
4 years
Unethical marketing: Vote now to reveal the worst practices: https://t.co/RJmUPs0p61 - via:@pressgazette
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@GMAinsight
The GMA
4 years
Direct mail beats off CRM, AI and VR to reach $72.67bn https://t.co/zsCdWrzQzc #DirectMail #MarketingNews
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@UnlockBiz
Unlock Your Business
4 years
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@GMAinsight
The GMA
4 years
'Persuaders' are the rarest personality-type in marketing, according to a survey by @DMA_UK. Is this a worry? After all, the art persuasion is considered responsible for a quarter of America's total national income. https://t.co/TLtufM8P3o
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@dpntweet
Data Protection Network
4 years
Happy Data Protection Day! Putting your customers at the heart of what you do. #dataprotection #dataprotectionday #dataprivacy #GDPR
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@GMAinsight
The GMA
4 years
Bold branding! DeadHappy, 'the UK’s fastest growing life insurance brand', has announced it is the lead sponsor of upcoming movie Jackass Forever. https://t.co/DuCol78ITd #Branding #BoldBranding #BraveMarketing
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@rshotton
richard shotton
4 years
Taleb on the central problem of Big Data In Everybody Lies
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@GMAinsight
The GMA
4 years
Is exhaustive data collection worth the effort? No, according to three-quarters of digital leaders in a new study by Gartner. More interesting findings here: https://t.co/NpH07oFlKV #DataDriven #DataMarketing #MarketingStrategy
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@GMAinsight
The GMA
4 years
"You MUST concentrate on the first things people see – whatever you’re selling, whatever the media." - Drayton Bird draws important lessons from a picturesque but ineffective magazine cover. https://t.co/gkCLTmeYne
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@GMAinsight
The GMA
4 years
Avoid crowbarring your brand into topical issues. Instead, consider how your product or expertise can help the greater good. https://t.co/TLtufM8P3o #Branding #MarketingEthics #BusinessEthics
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