anne hunter
@FollowAnne
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Tweets on Marketing, advertising effectiveness, market research, AI, CT economics, and art. Founder of Hunter Marketing. My tweets are my own.
Hills of CT
Joined January 2010
77% of senior #leadership are using AI, or want to...but why? Check out this new report to see who's using #AI, their #business problems, and the concerns that are holding some back. And don't miss the implications for #Marketing leaders in particular! Link in comments below.👇
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This week I had the honor of speaking to Professor @sukkiyoon 's Market Research and Marketing courses at @BryantUniv. This visit was sponsored by @AEFNYC , Global CMO Growth Council, & @ANAmarketers who bring experienced professionals into the classroom. #CMOHomecoming
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BOLD truth telling from @FISGlobal's Head of Digital Marketing and Brand, Vincent Bahk, on listening to customer research, or risk losing share. #ANAB2B
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Happy to chat with @ANAmarketers @AEFNYC about why a career in Marketing is rewarding, surprising, and something young people are better prepared that ever to excel in!
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What would happen if we used #AI to solve the #survey #sample #recruitment problem in #MRX? Find out here: https://t.co/GZ4omc3x3g
#marketresearch #insights2023
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See the full report here:
huntermarketing.ai
What senior business leaders think about AI in the workplace (with fresh statistics)
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#influencermarketing is an increasingly potent channel, even for #B2B marketers. But there's 1 critical step to make it work, CONTENT APPROVAL! They don't know your audience and message as well as you do! I spoke with https://t.co/rCfx9eYuiM about this in the comments below.
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AI is a tool, creativity is a power. Be like Mary Shelley in your marketing and not like Frankenstein's monster. Create memorable content, not a compilation of what's already been done, to truly become a classic brand. #brand #digitalmarketing #aimarketing #b2bmarketing
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Great marketers are going to befriend AI tools, but not lean on them to do their work. They will brainstorm with AI, but still put in the effort to make human connections. Anything less and your marketing becomes part of the deafening roar of spam for your prospects.
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For marketers, there's a different lesson from that story. If you are using AI to blog and your clients found out, how would they feel? If your sellers send AI-generated "personalized" emails, and 20 other companies are sending similar emails, how will your prospects feel?
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At one point, the monster was living near a poor family, and he would do things secretly to help them, cut firewood, clear paths, etc. He had a #purpose doing simple things. When the family saw him, however, they had a terrible reaction, and he turned angry.
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The monster ended up turning evil, and we all hope that's not what happens with AI, but there was one moment in the book that teaches #marketers a great lesson in how not to let that happen.
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In the book, she tells of Victor Frankenstein, who created a monster from the parts of different people. Kinda sounds like #ChatGPT, created from the words of many people posted online.
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This woman knows more about #Marketing with #AI than I do (maybe you, too?), but she never touched a computer. How? 🤔 This is the author of Frankenstein, Mary Shelley. What 🧌 can teach us about #contentmarketing 🧵
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