brian flynn - boost/acc
@Flynnjamm
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CEO @boost_xyz
San Francisco, CA
Joined September 2016
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Drop your ENS if you want to be on the allowlist for a special quest launching on RabbitHole V2
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Feels like a massive opportunity to build a block explorer as a media company that surfaces quick and accurate commentary to the public of what is happening on-chain
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gm to all the web2 people trying to break into web3
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I’m way more interested in figuring out how we can use crypto to change the lives for 100 million people rather than 1000 people
Markets shouldn’t be limited to just a few inside circles
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gm! some news today
we raised $18m led by
@GreylockVC
&
@tcg_crypto
to pave the way for users to become contributors in web3 and help DAOs find contributor talent
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“Onboarding into web3” should mean contributing to a DAO, not buying crypto
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Crypto adoption is an education problem, not a UI/UX problem
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Why is
@AxieInfinity
the only successful blockchain game despite the category being around for years?
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Web3 should be more about contributions rather than investments
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1/ Exciting news today for
@rabbithole_gg
!
We’ve raised $3.6M to build the on-chain resume for the future of work.
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it’s easier to start a dao than it is contribute to a dao 🤡
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starting your own fund in your 20s without having built a company before 🚩🚩🚩
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In 2-3 years, every community on the Internet will have:
-their own bank (DeFi)
-their own ways to organize (DAOs)
-their own digital swag (NFTs)
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DAOs today feel a lot like NFTs in 2018
A handful of people knew NFTs were going to be big, but were wrong on what the killer use case would be (gaming wasn’t it, PFPs were)
Similarly, social tokens and DeFi protocols are perhaps not the killer use case for DAOs
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Instead of going to university, join a role-specific DAO:
Liberal Arts ->
@CryptoSocietyS1
Developers ->
@developer_dao
Designers ->
@VectorDAO
Analytics ->
@MetricsDAO
Curators ->
@scribeDAO
DAOs are the new trade schools
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The future of education is not homeschooling, bootcamps, or cohort-based courses
It's proof-of-learning:
- Learning on the job through micro-tasks (applied learning)
- Resume auto builds as you prove learnings digitally
- Earn ownership in networks as you learn
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A mistake crypto teams commonly make is hiring for a "community manager" before a community is even built
Usually, the community manager emerges from within the community
Rather than hiring for it externally, find an existing community member who really believes in your mission
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Many crypto influencers pride themselves on having helped others make more money
But the reality is, more people have gotten hurt than they have helped
The most important influencers we must amplify are those teaching others how to be crypto literate and self-sovereign
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everyone at ETHDenver is either an investor or working on DAO tooling
no in between
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1/ Today is the biggest day in the two-year history of the company and significant milestone for the team as we are launching RabbitHole V2!
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We’re hiring engineers, designers, and PMs at
@rabbithole_gg
If you’re trying to break into crypto, here’s why it’s unlike any other opportunity in the space 👇
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Over time, more young people will join DAOs instead of going to university. Benefits:
1. Accessible anywhere in the world
2. Learn while you earn
3. Build your on-chain resume as you contribute
The big question: can DAOs provide a social experience that rivals universities?
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we need to stop limiting our thinking that gnosis safe + snapshot + discord are the best way to do DAOs
there’s definitely a better way, and we shouldn’t be afraid to experiment with new solutions
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Biggest lesson so far in building
@rabbithole_gg
:
Trying to onboard people into crypto is like trying to onboard people onto the Internet but its 10x harder:
- Users are being scammed left and right
- Users are responsible for their own faults
- UX is severely lacking in web3
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I’ve had a bunch of people tell me that they’re using
@rabbithole_gg
internally at companies to train employees how to be crypto-native
They’re giving their employees a budget to spend on doing tasks and tinkering around
If you’re interested in doing this with your co. DM me
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at current mkt cap,
@rabbithole_gg
users earned in aggregate ~$175m from the $ENS airdrop
learn to earn in full effect
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A bear market reveals the truth about what value has been created
Time to rebuild a new foundation that makes web3 stronger with a focus on participation rather than speculation
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The Solana ecosystem feels like Ethereum back in 2018 - lots of potential and excitement with dozens of real applications
However, would love to see more applications that take advantage of the speed
Ex. On-chain telegram that streams tokens to a DAO every time you send a msg
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gm to everyone in fintech and edtech who just realized web3 is the future of their spaces
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the vc urge to predict the future without having built anything before
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Crypto will reach its inflection point when it becomes more known as an application layer than an investment class
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Ethereum maximalism is the new bitcoin maximalism
Ethereum maximalists will continuously long for "L2 adoption" the same way Bitcoin maximalists longed for lightning adoption
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It’s crazy that despite mainstream adoption of NFTs, so little people used DeFi
Here’s a breakdown:
# of ETH addresses: 140M
# of ETH addresses > 0 balance: 45M
# of ETH addresses that used DeFi: 1.6M
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"Head of Community" in crypto is like a mini-CEO.
The job of the Head of Community is to:
1. Find the right contributors
2. Be the bridge between the core team and contributors
3. Create a governance strategy
Projects should hire a Head of Community before launching a token
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The University of the Metaverse has:
- Levels, not grades
- Competitions, not tests
- Skills, not degrees
And of course, learning while you earn 💸
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The next evolution of play to earn is learn to earn
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Story time
In the early days of CryptoKitties, there were a handful of developers building experiences on top of CryptoKitties, in the same way people are building experiences on top of Loot.
It was called the Kittyverse.
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who is currently thinking the most about the intersection of web3 and education?
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2018: Ethereum has a tech problem
2019: Ethereum has a UX problem
2020: Ethereum has a marketing problem
😅
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The best DAO contributors are not motivated by money, they’re motivated by ownership
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The hardest truth about crypto is that you can get paid more money building a following than building protocols
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Curating will be the most valuable, non-technical skill in the crypto economy
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creators have two paths in web3:
/ \
/ \
/ \
investor contributor
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The web3/DAO narrative has really taken ahold
Talented Web2 people coming into the space don’t want to join large corporate crypto companies
They want to join crypto-native DAOs because they see it’s an entirely new paradigm shift
Seeing this in a lot of hiring interviews
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Crypto has a distribution problem
We’re reliant on social graphs for market discovery
This is flawed because it rewards those with existing clout rather than rewarding new contributors
Therefore we cannot build sustainable cryptonetworks
We need an alternative to Twitter
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DAOs with a product are more likely to succeed than DAOs that don’t
Contributors need cornerstones
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I used to think that “wagmi” is a great ethos for web3
But in reality, we’re not all going to make it because there’s a lot of bad actors in the space
We need more self-regulation to prevent rugs, scams, and highlight good actors in a world of infinite tokenization
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The trick to hiring in web3 is to look for the people who are curious enough to dive down the Rabbithole without being told to do so
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DAOs will become:
1) The biggest capital allocators
2) The largest delegates in governance
3) The new culture & community for many individuals
4) Powered by tokens
5) Fund managers as they service other DAOs
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1/ Three years ago, I thought NFTs were going to bring mainstream adoption to crypto. And they did (kinda), but they also didn't provide anything other than speculation.
I wanted to highlight a few random reasons why, and how we might get to real mainstream adoption.
🧵
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at this rate there will be more “DAOs” than NFTs
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1/ Introducing Boost
One year ago, we deployed Quest Protocol, the protocol that powers RabbitHole.
After a firecracker year of 4.3K+ quest creators deploying 13K+ quests to drive $1.1M in network fees, we are unifying the Quest and RabbitHole brands under
@boost_xyz
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Hearing of many developers quitting crypto because of disillusionment, just like in mid-2019
Much of the exciting innovations in the last bull run came *exactly* at this time in the last bear market
The builders who power through the next two years will be handsomely rewarded
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One of the biggest realizations of ETHAmsterdam is that application developers and protocol developers are in two completely different worlds of crypto
Each one doesn’t understand the other, but really need each other to be successful
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Kids don’t want to read or watch videos to learn about web3. They want to play.
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Until labor is rewarded more than capital, we cannot build sustainable cryptonetworks
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The most valuable products in crypto are the simplest to understand
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Excited to announce a project that I've been working on
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One really cool feature we've shipped recently was minting and transferring NFTs on the fly for all quest completions on
@0xPolygon
Complete the quest and view your NFT on
@opensea
here:
New RabbitHole quest is live!
Enter the draw on the USDT
@PoolTogether_
pool on
@0xPolygon
and win POOL and an NFT.
Get started on the quest 👇
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speculators shouldn’t be able to dunk on builders
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nobody:
absolutely nobody:
token projects after they launch:
THIS IS ONLY THE BEGINNING. WE ARE BUILDING A NEW COUNTRY. HIRING ALL OF CRYPTO TWITTER. DMS OPEN
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do you ever think about how twitter is just a battleground of narratives fighting for exit liquidity
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we won't get real innovation in crypto until we get a bear market
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I’ve been testing a “why crypto” pitch on techies who think crypto is a scam
The pitch is a show don’t tell approach
I show people those magic crypto moments and get them to have a “holy shit” moment as quickly as possible
Avg. time to “holy shit” is ~3 mins now
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The shift away from the social graph to the contribution graph will be one of the biggest social shifts since the start of social media
We’ll no longer discover people based on follows, but what’s been done in DAOs/protocols
The digital world becomes the place we work over play
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I haven’t seen any DAO be remotely successful in retaining contributors and provide a path to upwards mobility
We need to stop calling existing DAOs successful if we want to push the limit of what’s possible
Saying existing DAOs are successful is confusing to newcomers
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crypto conferences and meetups are always 90% investors and 10% builders
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the biggest lesson of 2021:
building in a bull market is TOUGH.
everyone is trying to 1up one another and create empty hype
set your own pace and ignore the noise, don’t let the market dictate your actions outside of fundraising
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Who are the best educational content creators in crypto?
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"Onboarding into web3" is vague because most people get into web3 to make money as opposed to a being a contributor
One of the biggest realizations of
@rabbithole_gg
is that we're not "onboarding into web3"
We're creating a path for people to become contributors over traders
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One of the fastest ways to convince crypto skeptics is to get them to understand that there's an entire application ecosystem aside from speculative currencies
This is why the "Web3" meme has become so powerful
It convinces skeptics that this is an entirely new paradigm shift
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signaling = overrated
doing = underrated
bullish on doers
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Some personal news: I’ve joined
@dapper_labs
to help blockchain cross the chasm. I couldn’t be more excited for what they’re building.
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if you think any VC that invested in a play-to-earn game actually played the game think again
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there are three kinds of builders in crypto
1. those who want to launch new PFP projects and get rich
2. those who want to build products that impact millions
3. those who want to build products that impact millions while achieving decentralization
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1/ Recently, we made the decision to remove XP from the
@rabbithole_gg
platform
A thread on why we did this and what it means for the future of
@rabbithole_gg
🧵
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my timeline this week either went full time DAOs or joined a16z
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web3 graveyard:
TCRs
social tokens
prediction markets
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Once you realize that Twitter drives >90% inbound for crypto projects, you start to realize why social capital in crypto is so powerful
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The 3 steps to web3 enlightenment
1. owning crypto
2. using crypto
3. contributing to crypto
For web3 to reach its full potential, we need to move individuals from using crypto to contributing to crypto
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Why join a fund as a research analyst to invest when you can join a DAO to invest & build?
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RabbitHole drove ~600 unique deposits to
@PoolTogether_
on
@0xPolygon
in just a week 👀
Just getting started...
One week in on the
@PoolTogether_
quest and we’ve had 600 (!) people complete the quest!
This is the most amount of completions of any quest since the inception of RabbitHole
If you haven’t completed it yet, you better hurry, you only have 3 more days!
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DAOs need a product to focus their attention or else there's a lack of direction from its leaders
Token gated discord + newsletters are not going to cut it
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Can we just take a timeout and say how fucking crazy it is that we're talking about DAOs on mainstream TV?
Nobody knew about NFTs three months ago. Now everyone is talking about DAOs.
It's cliche to say this is insane, but this is *actually* insane.
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NFTs as avatars will be 10x bigger than NFTs for creators
Why?
People would rather be part of a tribe they can collectively own rather than be a fan of an individual
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The right question isn’t how we get 100 million people onboarded into web3 (speculation)
It’s how we get 100 million people contributing to protocols/DAOs (labor)
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In discord, ideas get too lost
In discourse, ideas are criticized
So if you're contributing to a DAO and you have an idea, where do you put it?
Enter token-weighted bulletin board:
- Submit ideas with an NFT
- Upvote or downvote with # of NFTs
- Best ideas rise to top
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