Very Impactful session by Sonam Wangchuk - Simplicity delivers beyond tech solutions. House full n a deserving standing ovation @Wangchuk66 #StarFlowFest @FlowChangeFest

Interesting 2 days at the #starflowfest with some great thought leaders. Also chance to catch up and meet up with some new and some old friends. Learning and Sharing and Ideas flowing.

A big thank you to everyone who showed up at #StarFlowFest 2020. We hope you all had a great experience over the two days. Cheers to #marketing! See you again next year.

Meet the two #contest winners of #StarFlowFest who are going back with a @LiebherrHomeIN refrigerator each!

@FlowChangeFest

A snapshot from @ejoachimsthaler's book Hidden In Plain Sight #starflowfest

Our last session of the day on brand architecture with @ejoachimsthaler just came to a close. Thank you for joining us! #starflowfest

"Nobody needs a 100 billion dollars!" @ejoachimsthaler asks the audience to repeat after him on a lighter note #starflowfest

"Try to create communities that people want to be a part of." A recommendation for marketeers by @ejoachimsthaler #starflowfest

"Lego is not about the product, it's about fun and exploration. Think 'customer first' instead of 'brand first'." - @ejoachimsthaler #starflowfest

"Messaging doesn't work if you can't back it up." Going back to basics with @ejoachimsthaler at #starflowfest

A very enthusiastic crowd carefully listening to the last session of the day by @ejoachimsthaler at #StarFlowFest

How do we create value through branding? Old ans - clarify the product portfolio via brand architecture New ans - make consumers part of value creation Presented by @ejoachimsthaler at #starflowfest

"Make consumers active participants in value creation." - @ejoachimsthaler #starflowfest

Demand - side effects on building strong brands: - Networking Effect - Learning Effect - Viral Effect - @ejoachimsthaler at #starflowfest

#Lego and #amazon’s case studies getting discussed by @ejoachimsthaler during the last session of the day at #StarFlowFest.

"The traditional way of approaching branding was from the supply side but now it's about engaging the customer via trigger, action, reinforcement." - @ejoachimsthaler #starflowfest

“If you don’t have a brand strategy, you are in trouble” expresses @ejoachimsthaler during his session on ‘Brand Architecture: How Brands and New Business Models Create Sustainable New Growth’ at #StarFlowFest

Pain identification exercise can be done by talking to customers while one can use the internet to gain an understanding of your market, says @patrickrenvoise @FlowChangeFest. Social media empowers brands to understand customer pain points. https://t.co/Y2Svo6IOsZ #starflowfest

“Convenience makes us trust too much”: Philipp Kristian Diekhoner #StarFlowFest @FlowChangeFest #marketingfestival @timesofindia https://t.co/8khD1CMATt