
Troy Sandidge
@FindTroy
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Following
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Media
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Marketing Strategist Driving $175M For Brands. 3x Founder. 4x CMO. Keynote Speaker. Author. Creator. iDigress Podcast: 1M+ Downloads.
Indianapolis, IN
Joined August 2014
👋🏾 Reintroduction: Troy Sandidge ↓ An award-winning growth marketing strategist who builds sustainable, scalable, and profitable strategies, systems, and solutions, generating over $175 million in client revenue and successfully launching 35+ brands worldwide. With more than
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First time speaker at #INBOUND25? Take it from @mreflow and @nathanlands - even with coffee spills or jet lag jitters, it's going to go great. Hosted by @findtroy 🎤
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I’m going to need Chuck to GUARANTEE me some new long term clients or a dream job this week please and thank you 🙏🏾😂 @NBAonTNT Go Warriors! #DubNation (Especially if Shaq needs someone at his creative marketing agency 👀🤩)
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Tap if you need marketing strategy for your business or a content storyteller for your brand starting in Q2 for 2025.
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The real differentiator isn’t what you do, it’s how you help them win. People don’t just invest in services, but in the hope they can reach the podium, win gold, and be the best. Help them become the best!
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❌ Don’t just sell software. ✅ Sell automation that frees up their time, efficiency that increases their margins, and scalability that unlocks new opportunities. Businesses don’t buy tools. They buy the ability to grow without limits.
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❌ Don’t just sell coaching. ✅ Sell transformations. Sell the ability to connect the dots, remove obstacles, and execute with precision. People don’t invest in coaching. They invest in the belief that with the right guidance, they’ll get where they want to go.
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❌ Don’t just sell strategy. ✅ Sell the confidence of knowing the right moves to make, the clarity that cuts through noise, and the structure that turns ideas into profitable execution. Strategy isn’t just a service. It’s the game plan that ensures they win.
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Or maybe they need a run-and-gun role player who thrives on fast breaks and corner threes. ✅ Know your lane. ✅ Identify the need. ✅ Sell the value. Your positioning should be framed from the vantage point of those you serve based on demand.
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Some teams need an all-around stats leader like Captain America himself, LeBron James. Others need a pure scorer who can drop 15 in a quarter or 35 on any given night, like Kevin Durant. Some need a sharpshooter who spaces the floor. No one does that better than Steph Curry.
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This is where knowing your stats matters. To position yourself as the right fit, you need to know what people truly need and where your value fits in. Do they need a 50-40-90 guy who focuses on rebounds and defense or a rim protector who can get 20 in the paint?
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Team USA didn't assemble these individual basketball juggernauts just to be entertaining. They wanted to win. And those last two games especially, Team USA proved why you assemble that caliber of talent, to bring home the Olympic gold medal in clutch performances.
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The goal isn’t just having a great player. The goal is winning! People don’t just buy services. They buy belief. They buy trust. They buy experience. They buy into the idea that YOU are the pathway to their desired outcome.
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Ever heard someone ask, “Anyone looking for an expensive all-star athlete?” That’s probably how you sound pitching your agency retainer, coaching program, or SaaS solution. What about instead... “Ready to bring on a game-changer to help you win a championship?”
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Sell the outcome, not the title! Rewatched Court of Gold for the 3rd time and all I can think about is the expectation everyone had for this team to win no matter what. Does your audience have that same expectation of what you offer? Do they believe you can help them win?
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I feel incredibly bad for Mavericks fans… Losing Luka. Kyrie season ending injury. AD injured after a historic first half. Other starting five bigs injured indefinitely. Barely have enough rotation players to even play games. Idk Nico… feels like a domino effect.
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3peats… Chicago Bulls 2x ✅ Los Angeles Lakers ✅ Kansas City Chiefs ❌ Mac McClung ✅ #SlamDunkContest #NBAAllStar2025
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I need @RichPaul4 to negotiate a new executive marketing job or opportunity for me then. 😮💨😮💨😮💨😮💨 He and his time got the juice and know how to get things done and people paid quickly!
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This year is about embracing the multipotentialite that I am by really embracing technology to help me do all the things! https://t.co/i8IwT6wfHy
instagram.com
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I guess the moment I stopped paying for premium my engagement and viewership went down 72% 😅🤷🏾♀️🤦🏾♂️ Even with me posting less for a great deal of time I was still getting seen by my audience significantly more then now.
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