Evelyn Rusli
@EvelynRusli
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Co-founder of Yumi
United States
Joined July 2008
Huge, huge moment for team @Yumi - we're now in every single Target in the U.S. - with a nutrition bar (designed to resolve the most common nutrient deficiencies among US kids) and a rice-free line of puffs 🥳
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I guess you can file this under “some personal news:”have spent a good chunk of the past year fighting breast cancer. It’s been a weird one that’s still in process but also feeling grateful for some unexpected lessons, perspectives https://t.co/yBTloEu950 ❤️ @FortuneMagazine
fortune.com
In a frenetic spree to control every variable and outcome, cancer taught me to let go.
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Fundraising in this economy as a first time fund manager is already a Herculean feat -- now add pregnancy and a life-threatening brain cancer scare. Kudos @ksimm -- one of the grittiest i know ❤️ +(and +A investor, I can firsthand vouch).
Startup veteran Kristina Simmons has launched her new VC firm, Overwater Ventures. Here's the story of how a Spotify playlist helped her -- and a scary personal health diagnosis couldn't stop her -- in raising her own $20 million first fund. https://t.co/drIw7oXAP9
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If you can nail these 4 tactics you're ahead of 90% of startups on comms:
I feel like a dork for re-sharing my own content, but these are scrappy times, and that means experimenting, iterating, and doubling down on what works. Here's what that looks like in the world of comms, no big strategy or budget required. https://t.co/9zAWsb2DNJ
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Best part: I can now think of hundredsss of women deserving of this ✊ @Inc & @lindsayblakely cc @yumi
So proud of @EvelynRusli! That is all!
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#DTCTwitter We’re looking for lead of Email/Retention Mktg at @yumi . There’s no shortage of opportunity for impact, as well as all the baby / toddler food you can eat + some amazing teammates like: @caitchoate @EvelynRusli @thatsokarianna @MichelleObama-waiting on her JD DM me
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As they say you can take the girl outta the newsroom...but... Here's my latest for @Inc - How Disney's storied cocktail napkin is helping us navigate an ever-changing commerce landscape
inc.com
The DTC business model has been all the rage for the past decade. But as brick-and-mortar makes a comeback, direct-to-consumer brands still have a competitive advantage.
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Cold, vendor pitch e-mails that pretend to be in mid-conversation, mid-scheduling is a certain form of evil, yes?
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Operation Sunflower, thanks to @ShipBob, @GEODIS_Group, @FrazerKinsley, @HelloBello and so many ✨ brands has now sent over $1.5M in aid to the families in Ukraine - proud to be part of this effort & our children's book w. the amazing @KristenBell
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There's always a lot of talk about making tech a more equitable place - but @ashleymayer and @coalitionvc are actually driving innovation through a new model that brings talented, diverse operators direct to cap tables. Proud to be a founding operator 🥳 -- big things to come
I’m excited (and a little nervous!) to finally share what I’ve been working on…. https://t.co/QwfMinPtYd
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Community has never mattered more❤️ It's a Dream to work with THE @allysonfelix and the brightest lights of the WNBA (@DianaTaurasi, @SylviaFowles, @brittneygriner, @breannastewart Maya Moore, Nneka Ogwumike) - thanks for joining our food fight @yumi
frontofficesports.com
Yumi is one of the fastest growing baby food brands and reportedly feeds 3% of babies in the United States.
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2) I take special issue with this line: …Soon, there was a raft of mediagenic women with their own venture-capital-backed, millennial-focused products…" The subtext here being that the several accomplished female founders named only raised $$ bc of their mediagenicness.
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1) I also say "perceived stumbles" bc Emily of Weiss @glossier is showing wisdom and maturity in handing off the reigns of her STILL EMPIRE to a new CEO
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So we all agree, this @nytimes article is deeply sexist and disappointing? -- As a former (still proud) NYT reporter I'm embarrassed to see a gender reporter gleefully celebrate the perceived stumbles of female founders (most of whom never asked to be called girl bosses)...
Emily Weiss, founder of Glossier and a face on the Mount Rushmore of start-up culture, will no longer be the beauty company’s CEO. She's the latest of the so-called girlbosses to step away from their creations, effectively marking the end of the archetype.
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As snoop say, let’s get more “🥦🥒🥕🍎🍌🍊” to families in need in Ukraine. @WCKitchen @KristenBell Love the love @SnoopDogg 🥰
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We published a book to help parents talk to kids about war w. an audiobook narrated by the icon 👑 @KristenBell - limited edition hard copies now avail with all proceeds going to @WCKitchen Ukraine relief efforts ❤️🌻 — avail in English and Ukranian
Introducing “From Seeds Come Sunflowers”, narrated by @KristenBell, our new children’s book about war and finding hope during challenging times. Limited hardcover copies are available for purchase with all proceeds supporting @WCKitchen
https://t.co/r2RPRoQyeR
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From a humble ask earlier this month, we have received commitments from over 40 amazing startups. So much already en route. Feeling inspired -- a reason to believe in the v. best of the startup community.
We’re helping to organize a large donation of essentials to reach babies and families still inside Ukraine — where need is the greatest— if you are a company with at least 2 pallets to donate pls dm me ❤️❤️❤️❤️
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My friend Amed Khan has been in Ukraine since the beginning of the conflict helping refugees, his stories from Kyiv to just outside Mariupol have been absolutely heart wrenching. The last reporters have left the city, but the horror continues. https://t.co/jg0cykLJIt
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We’re helping to organize a large donation of essentials to reach babies and families still inside Ukraine — where need is the greatest— if you are a company with at least 2 pallets to donate pls dm me ❤️❤️❤️❤️
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