Esther Kezia Thorpe
@EstherKeziaT
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Media Analyst. Podcast co-host @mediavoicespod, @pubpodawards co-founder, writer & newsletter editor @wnip 🦉
Evesham, England
Joined January 2012
Haven't got the energy to migrate to a different social network now but if you'd like to connect for media/publishing stuff then please add me on LinkedIn! (You can find me on Insta too on this handle but it's mainly garden stuff and toddler life) https://t.co/VBkhUDBb45
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Four newsletter strategies from leading publishers Email newsletters build audience relationships and habits, help find new readers, and open new revenue streams.
digitalcontentnext.org
Despite the challenges thrown at publishers by obfuscating metrics or deliverability changes, newsletters continue to grow in importance. Media companies
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The Economist on the value of consumer research @EstherKeziaT talks to @TheEconomist’s Global Head of Consumer Research Seema Hope https://t.co/In93ZQyLdb
digitalcontentnext.org
The Economist is an industry leader when it comes to subscriptions innovation: Last year, they paved the way in audio by paywalling all but one of their
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“At the very crux of it, we are, as publishers, curating and creating content for a person. If you don’t understand what they’re thinking and the why, what, who they are as people, it’s very difficult to adapt what you’re doing.” https://t.co/cnawKOZf5U
digitalcontentnext.org
The Economist is an industry leader when it comes to subscriptions innovation: Last year, they paved the way in audio by paywalling all but one of their
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One reason the consumer research team at The Economist is so effective is because they believe in taking stakeholders on the research journey with them. And it's clearly paying off. @EstherKeziaT
digitalcontentnext.org
The Economist is an industry leader when it comes to subscriptions innovation: Last year, they paved the way in audio by paywalling all but one of their
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It's getting hard to find what you need to read through search or social. Rely on us to gather the week's must-read media industry news stories. Subscribe to our newsletter to receive them every Thursday: https://t.co/X9xtIHduWq Or read this week's here: https://t.co/Av9RgTVFin
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5 things we learned about the state of podcasts from the Digital News Report 2024 By @EstherKeziaT for @mediavoicespod
voices.media
June is marked every year by the release of the Reuters Institute for the Study of Journalism’s Digital News Report. The report this year tells a story of news media increasingly challenged by...
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🚨 ANNOUNCING: Our newest SparkLoop Certified Experts 🚨 Meet our latest Certified Experts 👇 (View the FULL directory here: https://t.co/Xs1JRRIvzu) 1. Part-Time Creator club by @writes_eve The one-stop shop for you to learn how to build and grow online. Part-Time Creator
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Rappler has built a community platform as an iOS, Android & web app. The approach is intended to create a true digital town square moderated by Rappler’s own journalists, which connects people with their interests and passions. @EstherKeziaT @rapplerdotcom
digitalcontentnext.org
A few years ago, social media platforms were seen as the “digital town square,” where people could come together in communities around shared interests
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Building a strategic AI innovation plan for your media business by @EstherKeziaT
digitalcontentnext.org
As the technology continues to develop at breakneck speed, publishers are taking every imaginable stance on AI. From The Telegraph forbidding staff from
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Yes, nearly every media company is thinking about, or experimenting with, AI. However, there are several strategic approaches leading media companies are putting to work right now. @EstherKeziaT digs into some takeaways from the annual Media Moments report
digitalcontentnext.org
2023 was yet another rocky year for publishers. From the ad market slowdown to economic pressures affecting everything from hiring to subscriptions, there
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New from the @mediavoicespod team, Media Moments 2023. The report analyses the major media events of the past year. The report is free to download here: https://t.co/nwC3Nvj79f Congrats @chrismsutcliffe @EstherKeziaT @Flipping_Pages and the @MediaMakersMeet team.
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We're delighted to release our annual report, Media Moments 2023. Download it free here: https://t.co/teNX6X9Kbo
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A pleasure to work on this special @newsrewired podcast with @EstherKeziaT and @Flipping_Pages at @mediavoicespod We look at the broad themes across last week's event: AI, leadership and subscriptions
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We can, and should, use AI to as a tool which journalist's jobs easier. But, "for every aspect of news and newsgathering that makes an impact on people’s lives, human journalists will need to be at the forefront." @EstherKeziaT via @journalismnews
journalism.co.uk
There are no shortcuts for the issues facing the news industry. Esther Kezia Thorpe says that going back to basics will improve trust in news, build better products and grow audiences
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Thanks @chrismsutcliffe and @EstherKeziaT for having me on the @mediavoicespod to talk all things newsletters. If you want to hear me chat about the metrics that matter and how to get your team interested in newsletters, give it a listen here 👇 https://t.co/D5JDl3UGT1
voices.media
This week we hear from Jillian MacMath, Audience Editor at WalesOnline. She was chosen by the judges as the winner of the first ever Hero of the Year at the Publisher Newsletter Awards, so what...
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Check out our stellar speaker lineup - see you on 15 November in London! Book your tickets here: https://t.co/0VlvpvFr7u
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For NBCUniversal Local, launching local news via FAST channels required careful planning and design of collaborative tools and tactics, as well as consistent communication to get staff on board both practically and philosophically. https://t.co/Vyk2ZGeWBN By @EstherKeziaT
digitalcontentnext.org
We hear a good deal about news deserts and the struggles of local news. However, at least in the U.S., local broadcast news remains a bright spot. Yet, as
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And, in case you are curious about how The Economist's podcasts fit into its larger subscription strategy, our story from October 12: How paid podcasts fit into The Economist’s subscription strategy
digitalcontentnext.org
The Economist is a media brand that has led the way in subscription-based access to its content. But when it was reported by Axios last month that the
Why The Economist has put its podcasts behind a paywall: 'You are effectively implementing a paywall on a platform you don��t own, which is more complicated from a tech point of view, but we’ve come up with solution that works pretty well'
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