Understanding your target audience is vital in making sure you reach them at the right time. Senior Strategy Manager, Katy Hoeper, unpacks how to gather buyer journey insights and apply them to your B2B marketing strategy to drive ROI in this blog post: https://t.co/XfLfvQbBBI

Welcome back from the holidays -- time for #2023planning! @WalkerSands pulled together a #resource hub to support your #strategic #marketing efforts: https://t.co/zgIohR2uN4 p.s. happy to chat or be a resource as you navigate and #prioritize this planning season

As driving greater marketing #ROI continues to be on everyone's mind, @WalkerSands' @katyhoeper breaks down opportunities to pull audience insights & apply them to your #marketing #strategy to drive #growth https://t.co/4nDusbiSqZ #marketingstrategy #b2bmarketing #marketingroi

.@WalkerSands, a Chi-based public relations firm for B2B tech companies, has acquired Boston-based @MarchComms, making it the fifth-largest tech-focused PR firm in the U.S.

I'm elated to share that @WalkerSands has acquired @MarchComms! Together, we are the fifth-largest tech-focused firm in the U.S., according to O’Dwyer’s 2021 rankings. Read more about our joint capabilities, growth, and how to join our growing team: https://t.co/SuZaRLPJhr #b2b

Today marks the 50th anniversary for Hub Group, and we couldn’t be more proud of the milestones we’ve reached with our customers, employees and community. Thank you for your continued trust in us as your supply chain solutions provider: https://t.co/HsSAF8cyjd #HubGroup50

Working with a partner can accelerate the growth of your #marketing efforts. Our VP of Client Services and Partner, @ErinRJordan, shares three keys to success when selecting a #B2B marketing agency on the latest episode of the @martech_zone podcast here:

Fact-checking the 2020 vice presidential debate between Mike Pence and Kamala Harris: https://t.co/oVk7KDECvl #VPDebate

I just signed this petition on OrganizeFor with @ColorOfChange. Will you join me? #O4 https://t.co/LJd6oNKD08 via @ColorOfChange

"What are other #B2B #marketers doing right now?" To help provide some guidance & community, @WalkerSands just released the first peer-based, real-time insights playbook for marketers: The B2B Marketing Insights #Playbook for COVID-19:

As #COVID19 continues to impact our lives, the 86,000+ people homeless in Chicago are some of the most at risk. Find out how you can help by joining @A_Safe_Haven, as they provide housing, supplies & more to the homeless. Learn more + get involved here:

Watch this. It shows why we should all do the right thing and stay home to the fullest extent possible. All of us can help slow the spread of the virus, protecting the elderly, the vulnerable, and each other.

"When people put their kids to bed at night they don't tell bedtime facts -- they tell bedtime stories... What is the #story that brings your #brand along for the ride?" @j1berger @WalkerSands #WSJustABook event

"Good stories aren't just engaging --theyre vessels of information" @j1berger @WalkerSands #WSJustABook

"What's your peanut butter (to your jelly)? Why are people going to think of your brand when your brand isn't around?" @j1berger speaking @WalkerSands #WSJustABook event on his best-selling book, "#Contagious"

“Word of mouth is equally, if not more important, in B2B than in B2C.” @j1berger at @WalkerSands #WSJustABook

Despite headlines to the contrary, grocery stores are alive and well in the U.S. https://t.co/fAqyzGRiUo #cpg #retail 🖊 : @VictorMartino01 w/ insights from: @MDRetailLLP @JLLRetail @CBREAmericas @WalkerSands @TABSAnalytics @kurtjetta

Great article on some of our @WalkerSands #futureofretail data! Grocery Stores are Alive and Well in the US | CO

#IRCE19 friends, enjoy cocktail hour! Stop by Booth 1352 for a little spike to your coffee! And how about these great displays?!