
Eric Elliott
@EricMElliott
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Founder @vipmarketing | Creator @craftcreative | Host of Going Forward 🎙I help law firms grow with bold creative + no-BS strategy. Intentional always.
Charleston, SC
Joined June 2014
🚀🌟 Get ready for a visual masterpiece as we present a stunning collaboration between three trailblazers in our House of Brands - 🌟🚀 #VIPMarketing #CraftCreative #EricElliott #MarketingMasters #Branding #Design #VideoProduction #marketing #entrepreneur #agencylife #seo #ppc
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Greatness looks good from the outside, but what you don’t see are the failures behind it. Failure is not something to run from, it is part of the process. Every person who has reached greatness has a long list of failures that got them there.
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In 2018 I recorded this message about the value of free stuff in advertising. The lesson still holds true today. Attention is earned, not given. Great marketing is never just about the free. It is about the value you consistently provide.
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This week, I called a mentor who has deep respect in our industry with a simple but heavy question: “How do I get in the room? How do I get on the stage when I don’t look like the people who are already there?” At the time, I was frustrated. I saw the same faces at every
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Some of the people complaining about the rebrand of @CrackerBarrel have never set foot in the store. This proves the brand doesn't belong to the company the brand belongs to the people. As for me, I don't care what your logo looks like @CrackerBarrel has always been good to
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The hardest part about business is PEOPLE. Don't let anyone tell you different. You can always figure out finance, processes, and products but PEOPLE will forever be the hardest part of business.
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"From Scrappy to Strategic: How CEOs Evolve Into Visionaries" Many CEOs start out scrappy, relying on instinct, hustle, and grit. But lasting growth requires leveling up. The best CEOs do not simply work harder; they work smarter by focusing their time on vision, closing
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What happens when one of the hottest sports representative agencies, that represent one of the hottest QBs in college football and one of the hottest video production companies are in the same room? They make 🔥🔥🔥
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You know you're doing something right when clients bring up your name in rooms you're not even in and it's all good things. That's not luck. That's consistent follow-through, respect, and work that holds up under someone else’s spotlight.
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There was a time when I thought every opportunity needed to be chased right away. Now? If my family needs me, everything else can wait. I’ve learned that moments with them aren’t interruptions, they’re the point. The work will always be there. That call from your kid, that
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You can’t shortcut your way to real results. Sometimes it just takes hours. Late nights, early mornings, pushing through the part where most people slow down, that’s the difference. Not every part of the process is exciting, but if you’re serious about growth, you put in the work
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Not every leadership decision will make sense right away. But that doesn’t mean it’s wrong. Instead of jumping to conclusions, ask questions. Leaders see things others might not. Understanding starts with a conversation, not an assumption
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Pushing your team doesn’t always look like high fives and “you got this.” Sometimes it’s telling someone their idea needs more work. Sometimes it’s not lowering the bar just because the deadline’s tight. Sometimes it’s tough love, because you see something in them they haven’t
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Grab some jewels from Harlan in the comments. ⬇️ https://t.co/n2B6Hz7Gyc
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Harlan is one of my favorite people in the world to speak with. Whenever we are on a call I always feel like I need a pen and pad like I am in a classroom. Harlan drops so many jewels in every conversation.
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Here is a clip form an interview with American Marketing Association's Charleston chapter:
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The best leaders understand the importance of listening. Leadership is not solely about making the final decisions; it also involves nurturing the growth of individuals and creating an environment that promotes development for both your team and yourself.
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Our team created this law firm case calculator to help law firms understand their numbers better and help firms develop KPIs for their law firm. https://t.co/Tl9gSVu7DY
#legalmarketing #lawfirmmarketing
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