Emily Patterson
@EmilyLPatterson
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Helping nonprofits use data to create better web content & marketing campaigns. Travel addict & lover of cute animal photos (former @pbs and @bbb_us)
Charlottesville, VA
Joined December 2008
Greg and I teamed up with @wtjuradio to create the first ever Cville Puzzle Hunt @cville_puzzle. (Nod to the @washingtonpost’s of Post Hunt for the inspiration.) Join us in Charlottesville at @IXArtPark on Aug 27 for part-scavenger-hunt, part-escape-room fun.
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Register now for the first ever (and hopefully not last) Charlottesville Puzzle Hunt (brought to you by @wtjuradio). If you like escape rooms and humidity, you’ll LOVE this:
cvillepuzzlehunt.com
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Nothing says "summer fun," like drinks with your DC digital analytics peers! RSVP our next @DAAorg event: a free happy hour on July 25th
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Good read about unintended consequences... even when we are trying to help.
huffpost.com
Sometimes the best way to help isn’t to volunteer but rather to “shut up and listen.”
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June newsletter time! I just stopped covering #digitaladvertising for the 2016 election.... but here's how the candidates are gearing up on social for #2020Elections. Also, world religion #dataviz, internet trends & #socialmedia whitepaper.
beemeasure.com
Data and digital marketing news just for nonprofits. Here's the June 2019 update
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Good call! I normally display marketing channel, source etc., as a table, but it does work when I switch to a bar chart.
@EmilyLPatterson @tableau @Google Have you tried it? It won't work on time series because dates are the breakdown dimension, but it does work on bar charts.
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Love to complain about Google's #DataStudio being a poor man's @tableau, but this new drill down feature is pretty cool. @Google, while you are at it, please add drill down for marketing channel, medium and source.
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Excited to be featured!
Learn from industry experts at @Philanthropy_WB and from @EmilyLPatterson what skills are crucial, and more tips geared to help you succeed in the #nonprofit space
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When I wonder "how are you affording that!?" I'm learning the answer is often family money. Thanks for the interesting piece @BuzzFeed
buzzfeednews.com
“I don't know anyone in their twenties who has the savings for a down payment without family help.”
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I heard the teacher is really smart (and beautiful too) 😉
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Apparently, help is out there for us chronic housse plant killers 😭 https://t.co/lnYxc3elDO
theringer.com
As the houseplant trend rises, tech startups are providing everything from delivery to watering reminders to analysis of your home’s lighting conditions—all so your greenery doesn’t die
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Feeling inspired to finally use my Alexa. Many great ideas for using voice search in marketing. Thanks @melanie_seibert!
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I’ve made sooo many charts in my life, and have never thought about color blindness. 🤦🏻♀️ Learning about accessibility and inclusivity beyond just website design. #CreateGood19
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Friends often ask me if I work more after going out on my own. This article is my answer. It's not that I work more hours, it's that so many social things now become part of "work."
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Thanks for validating my productivity neurosis @lifehacker! “It’s the constant nagging feeling that you should be doing more. If you’re not doing everything, then you’re a lazy slacker who will never reach your goals.”
lifehacker.com
As a Lifehacker reader, you probably spend some portion of your life actively trying to live better. That can look like a lot of things, but it usual
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Makes about as much sense as "Spirit of Christmas." (Not that I just watched it on @netflix or anything. Cough)
I forced a bot to watch over 1,000 hours of Hallmark Christmas movies and then asked it to write a Hallmark Christmas movie of its own. Here is the first page.
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Businesses "‘experiment’ on us without our consent every time they implement a new policy, practice or product without knowing its consequences... if we permit those in power to make unilateral choices that affect us, we shouldn’t thwart low-risk efforts”
ama.org
A/B testing may seem harmless, but many consumers don’t like how easily companies can test them without their knowledge. Should marketers change how they test?
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“From the time I arrived until long after I left HP, I was routinely referred to as either a “bimbo” or a “bitch”— too soft or too hard, and presumptuous, besides.” Sounds about right. #womenintech #WomenInSTEM
hbr.org
A wealth of research shows that female leaders, much more than male leaders, face the need to be warm and nice, as well as competent or tough. The problem is that these qualities are often seen as...
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