Emer Lawn
@EmerLawn
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*Twitter account recovered!* Managing Director of @WeAreStarcom, love media💻, my dog Seamus🦮 and curious about many things!🧐 #Buffalove #DonegalPride
Kilkenny, Ireland
Joined April 2023
Getting back up and running after an unfortunate takeover of my account, which means I'm starting from scratch here on Twitter! Throwback to 2008/9. #BackInAction
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Oh my goodness, and across Europe...our @core_irl Search Team were in Prague, collecting a brilliant trophy for @MrTaytoIreland! So delighted for our teams! #EuropeanSearchAwards 🏆👏
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Our social hero! @aliceolearyy 👏👏👏 #Sockies24
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This fills me with such joy and pride. Congrats to this dream team. The future is bright for @WeAreStarcom 🥳🏆
Starcom Wins NewsBrands Ireland’s Power of Planning Competition 👏👏 https://t.co/8lSQUfbsiA via @imj_ireland @WeAreStarcom @newsbrandsirl #Media #Planning #Strategy
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Congratulations to the @SkyIreland team and all those in @core_irl who continue to deliver amazing work for their sponsorship of the Women's National Team...a well deserved win for Best Sports Sponsorship! #MIIAIM @MiiIreland @AimAwardsie 🇮🇪🏆#COYGIG
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Absolutely chuffed to have seen @Currys_irl take to the stage, for Best eCommerce Marketing. (Those extra cheers were from our table!)🏆👏🥳 #MIIAIM @MiiIreland @AimAwardsie
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...and they are up again! Congratulations @AllianzIreland for winning this year's @MiiIreland Customer Experience Award! 👏 👏👏 #MIIAIM 🏆🤝💙
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We are over the moon...for @Postvox, winning the Entertainment Sponsorship Award, for the brilliant work they do in sponsoring the An Post Irish Book Awards! We love being a part of this every year with you! 📚🏆👏 #MIIAIM @MiiIreland @AimAwardsie #BookTok
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An incredibly difficult category, but no surprise to see @AllianzIreland picking up this award for Integrated Marketing. So delighted for @markbrennan_ @ValerieHedin and all in the team! 👏💪🏆#MIIAIM @AimAwardsie
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So delighted to see @SuperValu taking the stage for this important award for CSR. Proud to be your partners! 🌍❤ #MIIAIM @MiiIreland @AimAwardsie #ClientPride
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Roll on tonight! 💃 #MediaAwards24
Today's the day. Are we all ready #AdLand folks? Looking forward to a smashing night at the @mediaawards_IRL! We're so proud to have a strong showing on the shortlist this year. Whatever the result, all we can do is enjoy it now! 💃🕺 Can't wait to see the shtyle. #MediaAwards24
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All the @Postvox love. 🥰 📫
I'm adamant that in order to work for An Post you have to do a soundness aptitude test as part of the hiring process because no matter where I've lived in Ireland the Postman has always been SOUND.
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Proper helpful stuff here from @fogarachi on navigating the Cookie-less world. Worth a read. ⬇️
The Cookie-less world is soon upon us. 🍪 Digital measurement guidance & prep for what's next in today's @IMJ_Ireland thanks to @fogarachi (Dave!)...one of our wise Digital Board Directors in Starcom. Read here ⬇️ https://t.co/n0CgCgNdMg
#DigitalMeasurement #AlwaysLearning
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Another excellent webinar from the @core_irl Digital Next + Now series. This time on AI. Its a valuable 15 minute watch:
Lisa Dunne giving us a quick fire set of guidance on AI in marketing: 1️⃣Develop an AI Policy📄 2️⃣Educate about use of AI👩🏫 3️⃣Save time on repetitive tasks⏰ 4️⃣Optimise digital campaigns📈 5️⃣Deliver personalisation at scale👍 Watch back here: https://t.co/HFKz1EXxVr
@core_irl
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"Younger adults (18–35-year-olds) are most likely to plan early, much of which is surrounded by setting social dates for December." Another nugget from @core_irl's latest Christmas Mindset report. 💡🎄 You can watch summary or download full report here:
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Amidst the joy Christmas cheer..."3 in 4 say there are some aspects of Christmas they don't like." - Naomi Staff, @_coreresearch MD shares all the insight in the latest Christmas Mindset report. 🎄🎅 https://t.co/JbTedxG5u7
#AlwaysLearning #ChristmasMindset @core_irl
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This morning's event also featured the brilliant MC @mgilsenan of @BoysandGirlsLtd, expertly leading us in proceedings. 👏👏👏 #DirectMailSummit
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Thank you @Postvox @DavidMcredmond and @campbellclaret for a morning to inspire action. "THINK IN INK!" #DirectMailSummit 💌💪✏
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Amazing to hear Alistair Campbell @campbellclaret sharing his summary of three most common (yet ridiculous) things he hears: "There's no point getting involved because 1️⃣They're all the same anyway, 2️⃣Nothing will change and 3️⃣One person alone can't do anything. ...@Postvox 💪
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"We also must remember that we've got to do all we can to measure the evolving Video landscape, alongside the opportunity." @JenWalshDigital It's therefore good news that @TAM_Ireland panel will expand to 500 households...to help here. 🖥📈 #ConnectedTV @core_irl #AlwaysLearning
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Looking at what's next, no surprise @JenWalshDigital telling us more about subscription VOD and the evolving offering from existing BVOD players. The growth is clear, w/ 80% of 15-34yr olds with Netflix access, and 50% 18-24yr olds with Disney+. #ConnectedTV @core_irl 🖥💡
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