Francis Ngannou made his plan, stuck to his principles, ignored negativity, and secured all he wanted …
MMA World Champion ✅
Control His Destiny MMA ✅
Massive Boxing Payday ✅
Chairman PFL Africa ✅
Ownership PFL ✅
Respect ✅
Congratulations Partner!
#PFL
#PFLMMA
MMA fans … you excited for these PFL PPV Super Fights in 2024?!
Heavyweight World Champion ✅
Crossover Sensation MMA Debut ✅
Do. Not. Blink. More PPV Star Fighters Coming to
@PFLMMA
…
MMA market changed this week for the better … PFL is evolving and growing the sport
Everyone wins when the pie gets bigger … that is what
@PFLMMA
is doing for fighters and fans
#PFL
#PFLMMA
#UFC
#MMA
Our mission is to professionalize and grow our great sport of MMA
@PFLMMA
is ALL about GROWING the pie bigger for everyone
More great fights for fans and more lucrative opportunities for fighters
#PFL
#MMA
#UFC
#DanaWhite
The
@ProFightLeague
is the
#2
MMA company worldwide 👊🌎👊
We did it in only 3 years. What can PFL do in next 3 years? The best is yet to come . . .
#PFLMMA
Massive Debut PFL 2023 Season!
PFL1 on ESPN/ESPN+ increased 75% over last season debut 🥳
PFL average per event U.S. viewership is 400% greater than Bellator 😎
Thank YOU
@PFLMMA
Fans 🤩
"Netflix is not even on our radar screen in terms of competition.” Blockbuster CEO 2008
“What PFL is doing makes no sense to me.” UFC President 2023
#MMA
#PFL
#PFLMMA
#UFC
#DanaWhite
HISTORIC 👊
@PFLMMA
👊 SIGNING
Francis Ngannou partners with PFL in biggest free agent signing in MMA history
@KingJames
changed how basketball players control their free agency and careers
@francis_ngannou
is changing how MMA fighters control their free agency and careers
Jake Paul. Francis Ngannou. Cris Cyborg. Patchy Mix. Johnny Eblen. AJ McKee. Claressa Shields. Amanda Serrano. Dakota Ditcheva. Cedric Doumbe.
ALL these SUPERSTARS joined in 2023
@PFLMMA
… THE future of MMA
Proud
@PFLMMA
provides great home for the world's best MMA fighters.
Fighter-first ✅
Highest pay ✅
ESPN distribution ✅
Global platform ✅
Growing top roster ✅
PFL is only 5 years old.
We are just getting started recruiting top fighters and building global audience.
We pride ourselves on providing fighters the opportunity to be all they can be.
No playing favorites. No counting followers. Just win to become champion and earn $1 million.
PFL Champs V Bellator Champs
Seize The Throne
Biggest MMA Card 2024
8️⃣ Current Champs clash
6️⃣ Former Champs clash
SAT FEB 24 👊 5p US ET
ESPN PPV 👊 DAZN PPV
#PFL
#Bellator
#ChampsVSChamps
Which will award more $1 million checks this year in MMA:
UFC?
PFL?
Surprise!
More fighters will earn $1m PER FIGHT in
@ProFightLeague
in 2021 (excluding PPV).
#MMA
#PFLMMA
MMA is only 25 year-old sport . . . Next youngest sport is basketball at 75 years and baseball has been around 152 years.
So which major sport do you think is entering its high-growth period?
#MMA
New MMA Global Powerhouse
@PFLMMA
acquires
@Bellator
Our Fighter Roster Equal To UFC - Both 30% Top 25 World Ranked FIghters
PFL Launch Reimagined Bellator - Bellator International Champions Series
Mega-Event For Fans In 2024 - PFL Champs vs. Bellator Champs
Our
@PFLMMA
team can focus 100% on building the company in the rare months like July when we don’t have fight events …
So August … look out for PFL big announcement that changes the global market of MMA
Fans want the fight
Fighters want the fight
I have watched and listened …
@PFLMMA
will provide all money and handle all matters
@KaylaH
v
@criscyborg
$1M each fighter + $2M winner bonus
PPV Super Fight … no more talk … decide the best inside the cage
#KaylaCyborg
I’m proud that every year more and more of the best ascending top MMA fighters choose to come to
@PFLMMA
.
I started PFL to be fighter-first and everything we do is fan-centric.
For casual fans, this is massive fighter signing, probably the best kickboxer in the world today.
PFL 2023 League Season first fights announced 🔥
@PFLMMA
championships are earned … every 2022 Champion faces huge test to start 2023 Season:
Loughnane 👑 vs Moraes
Wilkinson 👑 vs Thiago Santos
Pacheco 👑 vs Julia Budd
OAM 👑 vs Burgos
PFL starts FRI APRIL 1 on ESPN/ESPN+
Are YOU fan of
@ProFightLeague
yet? They are . . .
Todd Gurley. Mike Tyson. Kevin Hart.
What's the buzz about? The PFL 2021 season kicks off APRIL 23 on ESPN2.
Now
@francis_ngannou
has his own
@HarvardHBS
case study
Key finding: Bet On Yourself
MMA Star Fighters … Write YOUR OWN case study
@PFLMMA
proud to be THE fighter-first company
PFL Europe 2023 🔥
Dan Hardy joins
@PFLMMA
as Director PFL Europe Fighter Operations
@danhardymma
… top fighter, expert commentator, and now PFL front office!
PFL Europe starts March 25 on DAZN
PFL Paris last week was one of those moments that signaled change in MMA …
@CedricDoumbe
for
@PFLMMA
in Paris was just like
@TheNotoriousMMA
for
@ufc
in Dublin 2014
New Star Arrives⭐️
New Company Accelerates🚀
Transparency. Meritocracy. Win and Advance. Lose and Go Home. That is Sports. That is PFL.
Professional Fighters League is first and only to bring sport-season format to MMA. Individual fighters control their destiny competing in regular season, playoffs, championship.
PFL Top 10 Viewership!
@PFLMMA
makes top 10 most viewed sports properties on cable for week
Even bigger deal as PFL only 5 years old and also is the fastest growing
PFL 2023 continues to break records
OFFER STANDS
@KaylaH
v
@criscyborg
$1M each fighter + $2M winner
Additional "tip" … winner choice Rolls-Royce
Biggest cash purse in history for female MMA fight
No more hiding … decide the best inside the cage …
@PFLMMA
PPV Super Fight.
#KaylaCyborg
MMA Fans … Thank YOU … 2023 YOU changed MMA landscape.
1. PFL audience 40% of UFC on ESPN
2. PFL Europe sold out 3 of 4 events
3. PFL INTL viewership up +250%
We are fan-centric … So appreciate YOU making
@PFLMMA
the No. 1 fastest growing sports company worldwide.
85% of U.S. sports media rights spend is locked up through 2028 … there is no NFL, no college football, no EPL, no MLS, no NHL, no MLB.
There are just 6 premium sports league renewals in the next 4 years … very limited supply for the streaming platforms that need…
BIG MMA signing!
@PFLMMA
x
@paulhughesmma
The hottest MMA free agent this year chose PFL over UFC …
Same choice as the biggest free agent last year
@CedricDoumbe
made
Rising stars see MMA future 🔮
Ran into my old friend The Colonel today at Doha Qatar airport and we had lunch together
Familiarity is nice during two weeks of experiences in new countries
#KFC
#PFLMMA
1️⃣0️⃣ DAYS OUT
1️⃣0️⃣ Inside Scoops
Each day one cool item 📣
You will learn it first here 🤭
About Champs v Champs
@PFLMMA
v
@BellatorMMA
PPV Super Fight FEB 24
Thank YOU
@PFLMMA
fans!
2023 Regular Season 75% INCREASE U.S. Viewership over 2022! 📈
PFL now has 400% MORE linear + streaming viewers than Bellator! 🥳
PFL … YOUR MMA League!
New. Record. Audience.
@PFLMMA
last week = 5th most watched event of all sports on cable! 🤯🤩
PFL 2023 UP +50% … PFL U.S. viewership now 3x greater than No. 3 MMA company.
#PFL
#PFLMMA
#MMA
PFL is innovating and growing MMA … PFL Europe is great example.
PFL Europe = best European Fighters + all events in Europe + Europe local primetime.
PFL Europe 2023 Championship this FRI DEC 8.
@PFLMMA
2024 🚀
#PFL
#PFLMMA
The most exciting 2 words in sports are “Game 7.”
@ProFightLeague
brings the excitement of Game 7 to every single fight. Every fight is “win and advance” or “lose and go home.”
PFL has no meaningless undercard fights. Every fight matters.
#MMA
#PFLMMA
Dana White asked about Jones v Ngannou …
Reporter said no hurdle, just co-promote
@UFC
+
@PFLMMA
@danawhite
: “Why should I do that with PFL?"
Dana, the 3️⃣ big reasons DO IT:
FANS: This is fight THEY want
SPORT: Let fighters show who
#1
MONEY: Biggest MMA PPV 2024
GAME 7 = best 2 words in sports
Every fight of PFL Playoffs is Game 7 … win to advance to PFL Championship … lose and done until next Season April 2024.
@PFLMMA
Playoffs start FRI AUG 4 on ESPN.
This week
@PFLMMA
changed the MMA landscape for the better. Great for MMA fans. Great for MMA fighters. Great for MMA business partners.
Fan-centric. Fighter-first. Innovation-driven. Market disruptors. This is who we are. This is what you can expect from us.
#PFLMMA
#PFL
MMA Madness Tournament 💡
Top 8️⃣ Heavyweights World
Who would win each bout?
How would these fights play out?
Which two make the finals?
Retweet your insights and predictions!
#MarchMadness
#PFL
#UFC
#MMA
Look at this! 👀
@danawhite
acknowledges
@PFLMMA
fighter
@KaylaH
is
#1
biggest star female fighter in MMA right now.
Think of that!
@UFC
has 600 fighters …but 3-year old
@PFLMMA
has
#1
biggest star female fighter in MMA! 🤯
I’m invited to speak in Qatar 🇶🇦 next month at Economic Forum … To discuss
@PFLMMA
as the first new major global sports league built in very long time.
MMA world changes today for the better.
Better for fans. Better for fighters. Better for commercial partners.
New MMA global powerhouse arrives.
#PFL
#PFLMMA
We are all fighting for something.
I am fighting to build
@PFLMMA
into the first major new sports league in decades.
MMA athletes fight to become champions and make life-changing money. Love … Respect … Make your parents proud … Pay off the mortgage.
We are all fighters.
MMA Global Takeover.
Top fighters come from over 30 countries, so MMA has the most diverse athlete base in sports.
#MMA
is the culturally relevant sport of this decade.
@ProFightLeague
#PFLMMA
Great
@espnmma
insights into why
@PFLMMA
fights are like nothing else in combat sports ...
"The second set of PFL regular-season fight cards has a level of built-in drama that's unmatched by anything in the sport."
FRI June 23 ESPN 9p ET 📺
3️⃣0️⃣ DAYS 👊 SAT FEB 24
PFL Champs V Bellator Champs
Seize The Throne
6️⃣ current champs clash
6️⃣ former champs clash
6️⃣ co-main events
1️⃣ super fight night
#PFLvsBellator
OPPORTUNITY … We all want one … We like when others seize theirs.
Tonight that happened as 3 of 4
@PFLMMA
Playoffs won by PFL Challenger Series Fighters.
They started this year fighting for $5,000 and now are in PFL $1 million Championship.
Real World Rocky Stories.
WOW 🤩 PFL PLAYOFFS 🤩 WOW
@PFLMMA
Finals Now Locked.
2021 PFL World Championship:
6 Championship Fights.
6 Belts Earned.
6 $1 Million Checks Awarded.
The Biggest Night In MMA … WED OCT 27
2021 season results are in …
PFL is No. 1 fastest growing sports league!
PFL U.S. Audience on ESPN increased 100% this season over prior season.
Appreciate MMA fans tuning in to become PFL fans.
@PFLMMA
… our best is yet to come 👊
Thank YOU for making PFL
#2
MMA Company Worldwide in just 5 years!
@PFLMMA
is
#2
in ALL the 4️⃣ key measures of any sports league …
Athlete Quality
Viewership
Paid Media Distribution
Premium Video Product
Best of all … We are just getting started!
#PFL
#MMA
Talked with
@dohanews
in Qatar 🇶🇦
@PFLMMA
Mideast Expansion 2024
Francis PFL PPV in Mideast … PFL Mideast League Launch … PFL Mideast Media Rights Increased Bidders
#PFL
#MMA
PFL 5TH Season Starts APR 1 … How many new sports leagues make it to Year 5 … How many are broadcast and streamed to 140 countries … How many have top 10 world-ranked athletes … How many have expanded globally with international events and revenue …
@PFLMMA
👊👑🚀
Congratulations to
@Amanda_Leoa
on fantastic MMA career … much respect from
@PFLMMA
for her accomplishments.
MMA Female Mt. Rushmore - 3 spots:
Amanda Nunes
Ronda Rousey
Cris Cyborg
Kayla Harrison on way to spot 4 …
#PFL
#MMA
Greatest viewer growth of all sports leagues the past 5 years? Answer will surprise you …
@PFLMMA
Professional Fighters League has grown from 0% to 40% of UFC viewership in U.S. since we launched in 2018!
Francis won, everyone knows it.
The biggest winners … fans!
@PFLMMA
is empowering fighters to make biggest fights in the world
CALLING all MMA star fighters …
Follow
@francis_ngannou
and control your career and make more 💰
#FuryNgannou
#PFLMMA
"Jon Jones wanted the fight with Francis Ngannou when Francis was here..
We tried to make that fight happen and it's not gonna work now" ~
@danawhite
#PMSLive
Official
@PFLMMA
$10M offer on table for Jake and Nate for this fight 👇
Opportunity for
@jakepaul
and
@NateDiaz209
to accept second part of boxing and MMA duel
For all the clowns saying “why don’t you fight Nate Diaz in the cage.” I made that offer to him from the start. $10M to fight me in PFL after we box on August 5th. Offer is still there Nathan.
#PaulDiaz
HO 💰 HO 💰 HO 💰
1️⃣8️⃣ PFL Holiday Ornaments
1️⃣8️⃣ $1 Million Checks Awarded
@PFLMMA
has made MORE fighters millionaires for single fight than
@UFC
over past three years. 🤯
PFL Europe fans thank YOU for making
@PFLMMA
Paris record setting event!
Most tickets sold France
Highest viewership France
#1
trending X Europe
10m video highlight views
History made in MMA … and we are just getting started at PFL Europe!
Big News 👊 PFL + ESPN 🎉
@espn
and
@PFLMMA
extend and expand U.S. exclusive distribution agreement.
PFL fight events UPGRADED to broadcast on ESPN main channel AND simulcast streaming on ESPN+ 🤩
PFL now has the broadest reach and best distribution of any MMA company.
The next MMA Superstar …
Ray Cooper III of
@PFLMMA
No. 11 World-Ranked (UFC + Bellator + PFL)
2x PFL Welterweight Champion
Harder Puncher Than Usman
Shaved 2-foot Hawaiian braids to make weight PFL 2021 Championship
Ray Cooper III. FRI MAY 6. ESPN/ESPN+.
2️⃣ Weeks … SAT FEB 24 … PFL Champs v Bellator Champs PPV Super Fight
First Ever MMA Event Held In Saudi Arabia … ESPN PPV and DAZN PPV
#PFLvsBellator
#PFLMMA
Among the 400 richest in US . . . 43 own pro sports teams.
Almost all pro sports have little audience growth and are mature businesses.
So where will the smart money in sports invest in this decade?
#MMA
#PFLMMA
THANK YOU
@PFLMMA
FANS!
PFL 2022 Season highest broadcast and streaming viewership ever …
PFL is No. 2 watched MMA by wide margin over No. 3 Bellator and No. 4 ONE Championship.
Most amazing … PFL has 40% of the U.S. viewership per event of UFC 🤯🤩🙀
Biggest Non-PPV Fight This Year.
Combined MMA records 38-3. 👊🔥
Brendan Loughnane v. Movlid “The Killer” Khaybulaev … Pick-Em Fight.
Winner advances to PFL World Championship. Loser done until next May when PFL 2022 Season starts.
@PFLMMA
this FRI AUG 27 at 10p ET on ESPN2.