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TheDifferenceEngine Profile
TheDifferenceEngine

@DifferenceNGN

Followers
280
Following
29
Media
7
Statuses
249

The what: Insight-driven product strategy. The how: Design research & intelligence. The why: Better products through empathy.

Brooklyn, NY
Joined September 2011
Don't wanna be here? Send us removal request.
@DifferenceNGN
TheDifferenceEngine
2 years
RT @IntheDemoPod: The latest episode of @inthedemopod is up! We talked about audience segmentation, and why generations make worthless segm….
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@DifferenceNGN
TheDifferenceEngine
2 years
RT @IntheDemoPod: The latest Substack from In the Demo is out! S1E6 dropped last week - an interview with the person who wrote "The Quote T….
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@DifferenceNGN
TheDifferenceEngine
2 years
A lot of commentators think Tesla's "first mover" advantage is formidable, but despite its redefinition of the EV category, the rapid introduction of competitors stands to upend the way we evaluate the category and the hierarchy of brands within it.
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@DifferenceNGN
TheDifferenceEngine
2 years
The main innovation of this generation of electric vehicles is in the interface, not the battery packs - and its the screens, apps and other software-powered features that are driving the luxury experience.
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@DifferenceNGN
TheDifferenceEngine
2 years
RT @DifferenceNGN: As more EVs enter the market offering features and functionality that are wholly new to the category, the definition of….
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@DifferenceNGN
TheDifferenceEngine
2 years
As more EVs enter the market offering features and functionality that are wholly new to the category, the definition of automotive luxury is ripe for disruption.
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@DifferenceNGN
TheDifferenceEngine
3 years
RT @IntheDemoPod: Hey did you know we released our 3rd episode last week? We took a look at some data over time measuring Millennials' trus….
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@DifferenceNGN
TheDifferenceEngine
3 years
So proud to partner with @apierno on this project. We know you'll love it.
@IntheDemoPod
In the Demo Podcast
3 years
Trailer dropped! First episodes for Season 1: The Millennial Myth coming EXTREMELY soon. Listen and subscribe here.
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@DifferenceNGN
TheDifferenceEngine
3 years
RT @farrahbostic: Some news! With @apierno, we're launching (soon) a new show: @IntheDemoPod. It's about how stories about groups get made,….
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inthedemopodcast.com
Hosted by Adam Pierno & Farrah Bostic
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@DifferenceNGN
TheDifferenceEngine
3 years
RT @farrahbostic: But for now, here's the tl;dr: Colleges and universities in states that are making themselves famous for abortion restric….
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@DifferenceNGN
TheDifferenceEngine
3 years
RT @farrahbostic: Now, an important question is how aware students are of these policies as they're evaluating their school options. We did….
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@DifferenceNGN
TheDifferenceEngine
3 years
RT @farrahbostic: We wrote up the top-level findings and posted them (with charts! ooh!) here: There's also a litt….
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@DifferenceNGN
TheDifferenceEngine
3 years
RT @farrahbostic: And while the vast majority of our sample identified as cis-het, Women were 2.5 times more likely than men to say a state….
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@DifferenceNGN
TheDifferenceEngine
3 years
RT @farrahbostic: Women were almost twice as likely as men to say that a state that allows permit-less concealed-carry would make them high….
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@DifferenceNGN
TheDifferenceEngine
3 years
RT @farrahbostic: But here's the thing - gun violence is also a very big deal, especially to college-bound women. Women were twice as likel….
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@DifferenceNGN
TheDifferenceEngine
3 years
RT @farrahbostic: Only 7% of women said a 15 week ban would be not at all likely to cause them to reject a school; less than 4% said a 6 we….
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@DifferenceNGN
TheDifferenceEngine
3 years
RT @farrahbostic: So, @profgalloway 48% of women said they would be highly likely to reject a school in a state where abortion is illegal a….
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@DifferenceNGN
TheDifferenceEngine
3 years
RT @farrahbostic: The weighted average of responses from participants who are actively weighing their options of which schools to apply to….
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@DifferenceNGN
TheDifferenceEngine
3 years
RT @farrahbostic: We listed 7 policies that are matters of public controversy - 2 abortion policies (6 wk & 15 wk bans), 2 gun policies (no….
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