Deconstructor of Fun
@DeconFun
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Blog and podcast deconstructing successful games in search of what makes them fun - and top grossing. Made by game industry professionals 🎮🤘
Helsinki, Finland
Joined December 2017
🎮 Predicting the Future of Supercell’s Brand New Studio
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🎮 Playtika goes from social casino to casual - and that’s not good
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Call of Duty: Online is dead. Long live Call of Duty: Online!
deconstructoroffun.com
Before Call of Duty Warzone, there was Call of Duty Online. This deep dive reveals Activision’s path toward its unrivaled success with free-to-play Call of Duty.
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🎮 Top Gaming VCs explain their obligation to invest during crypto Winter
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From the Newsletter: Clash Quest, the Unofficial Postmortem
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CORRECTION In the latest newsletter @FamousAspect analyzed the risks of splitting an audience of a live game, Splitgate. The hypothesis of uncontrolled blitz scaling were added later by other writers and published without Ethan seeing the final version. This was our fuck up.
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Listen to @biggfill, Seriously's EVP of Brand and Marketing, talk about the growth of @bestfiends using a mix of creativity and brand on @DeconFun podcast: https://t.co/WEZdzlM0Gl
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Growth Triggers #2 @eric_seufert and @m_katkoff discuss when and why to invest into building a brand for your game. The fellas also discuss misleading ads and why they won’t work post IDFA deprecation. #gamedev
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A new segment on our podcast focusing on all matters growth with the powerful @eric_seufert. Let us know how you likes it! #gamedev
https://t.co/5z0dk5IRRv
open.spotify.com
Deconstructor of Fun · Episode
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5min weekend read: how to get better at marketing your game to an ever evolving audience https://t.co/jswMYYHSnd
deconstructoroffun.com
Three facts: 1. Marketability (CPIs) is the single most important metric of your business case 2. You can optimize marketability early on extremely cost-effectively 3. Most of the gaming studios fail...
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3 x facts: 1. Marketability (CPI) is the single most important metric of your business case 2. Any size f2p games studio can optimize marketability 3. Most of the gaming studios fail to understand the 1st point until it is too late and refuse to concentrate on the 2nd point
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The Imminent Ragnarok of M&A in Mobile Gaming Space
deconstructoroffun.com
Deprecation of the IDFA will catalyze accelerated consolidation in the mobile gaming space. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and...
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2020 Predictions #5: The Clash of Ice and Phasers
deconstructoroffun.com
Strategy games generated $5.4Bn in 2019 growing 23% YoY. This is the genre where the big bucks are made and the winners are redefined.
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@DeconFun analyses the #hypercasual #gaming sector in their latest blog. Read the article to understand why the next rush lies in a genre they call “hybridcasual” >>> https://t.co/q3bnqDx0hP
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