
Sensor Tower (formerly data.ai)
@SensorTower
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https://t.co/751jOqkOGJ is now part of Sensor Tower!
San Francisco, CA
Joined December 2009
๐ง Little monster, big budget. @popmart_en, the company behind the #Labubu toys, ramped up US ad spend 200% YoY in Q2 '25, capitalizing on the toyโs virality with strategic investments in social media advertising and ads focused on โdrops,โ limited releases, and blind boxes.
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๐ค The % of ๐๐ฎ๐
-๐ฟ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐๐ต๐ฎ๐๐๐ฃ๐ง ๐ฝ๐ฟ๐ผ๐บ๐ฝ๐๐ rose by 12 ppts this filing season .๐ค ๐ฏ๐ฒ% ๐ผ๐ณ ๐ง๐๐ฟ๐ฏ๐ผ๐ง๐ฎ๐
๐๐๐ฒ๐ฟ๐ also used ChatGPT in April . Check out our blog to see how fintech apps can use this trend to their advantage:
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๐ข Green Light! @netflix 's Squid Game Season 3 is breaking records, becoming the 3rd most-watched show in the US (H1 2025) within 3 days of its launch, making up 17% of total watch time on Netflixโs mobile app!
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The top three sites users visit after engaging with @ChatGPTapp through 2025 YTD are @YouTube, @Wikipedia, and the National Institute of Health, with @Amazon coming in at fourth โ displaying how chatbots can help drive purchase intent. ๐ค๐๏ธ. #ArtificialIntelligence #LLMs
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๐ Customer Case Study: @LegalReform.Category: Law and Government. The US Chamber of Commerce Institute for Legal Reform needed a granular view into advertising spend, creatives, and keyword trends for law firms. We helped. Read the Customer Story ๐
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Through '25 YTD @ChatGPT's mobile app MAUs are up 300% vs. โ24, outpacing search engine growth of 6%. The robots havenโt taken over just yet, but we can hear the music. REPORT๐
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๐บ @YouTube's CEO announced that shorts has passed 200 billion daily views. Sensor Tower shows 26% of all YouTube viewing hours in the US are on shorts, which equates to 18 billion hours over the past year.
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When you have your own #RetailMediaNetwork, you use it to your advantage. And thatโs exactly what @Amazon did in Q1, promoting its products and services, often outpacing other major advertisers. Want to read more about Amazonโs strategy?. Blog ๐ โก๏ธ
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๐ ๐๐โ๐ ๐๐๐ฒ๐ฟ๐๐ฑ๐ฎ๐ ๐๐๐ผ๐น๐๐๐ถ๐ผ๐ป unpacks:.โ What users are really asking AI.โ Where ChatGPT is sending traffic.โ The AI app subgenres rising and fading.โ What it means for your SEO & strategy. ๐ ๐จ๐ป๐น๐ผ๐ฐ๐ธ ๐๐ต๐ฒ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐ ๐ต๐ฒ๐ฟ๐ฒ:
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AI is revolutionizing the marketing lifecycle. Let's talk about it. Join Sensor Tower, @AppsFlyer, & @Reddit for ๐จ๐ป๐น๐ผ๐ฐ๐ธ๐ถ๐ป๐ด ๐๐ ๐ถ๐ป ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด, a rapid-fire discussion on how AI is transforming marketing. Register here ๐
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Out with the old. In with the new. #SpringCleaning brands heated up in April as @Lysol dominated the category w/ 4x the amount of #RetailMedia impressions than its nearest competitor. Want more retail media insights on the Spring refresh? Blog post ๐๐
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๐จ State of Mobile Report -> TikTok EDITION. Our signature mobile report just got an upgrade as we partnered with @TikTok! Over 75 pages of insights and interactive charts for categories like Health and Fitness, Dating, Productivity, & the AI boom. ๐ ๐
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W/ increased attention on their platforms, @elonmusk's X & @DonaldTrump's #TruthSocial saw US app downloads climb 25% and 125% DoD, respectively. Active users also spiked โ between 2PM and 6PM EDT on 6/5, US mobile app active users for X rose 50%, while Truth Social surged 400%
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