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Sensor Tower (formerly data.ai) Profile
Sensor Tower (formerly data.ai)

@SensorTower

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https://t.co/751jOqkOGJ is now part of Sensor Tower!

San Francisco, CA
Joined December 2009
Don't wanna be here? Send us removal request.
@SensorTower
Sensor Tower (formerly data.ai)
1 day
๐ŸงŒ Little monster, big budget. @popmart_en, the company behind the #Labubu toys, ramped up US ad spend 200% YoY in Q2 '25, capitalizing on the toyโ€™s virality with strategic investments in social media advertising and ads focused on โ€œdrops,โ€ limited releases, and blind boxes.
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@SensorTower
Sensor Tower (formerly data.ai)
2 days
๐Ÿค– The % of ๐˜๐—ฎ๐˜…-๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—–๐—ต๐—ฎ๐˜๐—š๐—ฃ๐—ง ๐—ฝ๐—ฟ๐—ผ๐—บ๐—ฝ๐˜๐˜€ rose by 12 ppts this filing season .๐Ÿค– ๐Ÿฏ๐Ÿฒ% ๐—ผ๐—ณ ๐—ง๐˜‚๐—ฟ๐—ฏ๐—ผ๐—ง๐—ฎ๐˜… ๐˜‚๐˜€๐—ฒ๐—ฟ๐˜€ also used ChatGPT in April . Check out our blog to see how fintech apps can use this trend to their advantage:
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@SensorTower
Sensor Tower (formerly data.ai)
7 days
๐ŸŸข Green Light! @netflix 's Squid Game Season 3 is breaking records, becoming the 3rd most-watched show in the US (H1 2025) within 3 days of its launch, making up 17% of total watch time on Netflixโ€™s mobile app!
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@SensorTower
Sensor Tower (formerly data.ai)
8 days
With the delayed US #tariffs expected to take affect July 9th, Sensor Tower data shows significant increases in tariff-related ad spend for multiple categories in the first half of 2025. The largest increase came from the #auto category, up 309x in the second quarter vs. Q1.
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@SensorTower
Sensor Tower (formerly data.ai)
10 days
The top three sites users visit after engaging with @ChatGPTapp through 2025 YTD are @YouTube, @Wikipedia, and the National Institute of Health, with @Amazon coming in at fourth โ€” displaying how chatbots can help drive purchase intent. ๐Ÿค–๐Ÿ›๏ธ. #ArtificialIntelligence #LLMs
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@SensorTower
Sensor Tower (formerly data.ai)
13 days
๐Ÿ“ Customer Case Study: @LegalReform.Category: Law and Government. The US Chamber of Commerce Institute for Legal Reform needed a granular view into advertising spend, creatives, and keyword trends for law firms. We helped. Read the Customer Story ๐Ÿ‘‰
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@SensorTower
Sensor Tower (formerly data.ai)
14 days
Through '25 YTD @ChatGPT's mobile app MAUs are up 300% vs. โ€™24, outpacing search engine growth of 6%. The robots havenโ€™t taken over just yet, but we can hear the music. REPORT๐Ÿ”—
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@SensorTower
Sensor Tower (formerly data.ai)
15 days
๐Ÿ“บ @YouTube's CEO announced that shorts has passed 200 billion daily views. Sensor Tower shows 26% of all YouTube viewing hours in the US are on shorts, which equates to 18 billion hours over the past year.
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@SensorTower
Sensor Tower (formerly data.ai)
15 days
When you have your own #RetailMediaNetwork, you use it to your advantage. And thatโ€™s exactly what @Amazon did in Q1, promoting its products and services, often outpacing other major advertisers. Want to read more about Amazonโ€™s strategy?. Blog ๐Ÿ”— โžก๏ธ
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@SensorTower
Sensor Tower (formerly data.ai)
16 days
๐Ÿ“Š ๐—”๐—œโ€™๐˜€ ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ฑ๐—ฎ๐˜† ๐—˜๐˜ƒ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป unpacks:.โ€“ What users are really asking AI.โ€“ Where ChatGPT is sending traffic.โ€“ The AI app subgenres rising and fading.โ€“ What it means for your SEO & strategy. ๐Ÿ”— ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ ๐˜๐—ต๐—ฒ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ ๐—ต๐—ฒ๐—ฟ๐—ฒ:
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@SensorTower
Sensor Tower (formerly data.ai)
17 days
AI is revolutionizing the marketing lifecycle. Let's talk about it. Join Sensor Tower, @AppsFlyer, & @Reddit for ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐—”๐—œ ๐—ถ๐—ป ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด, a rapid-fire discussion on how AI is transforming marketing. Register here ๐Ÿ‘‰
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@SensorTower
Sensor Tower (formerly data.ai)
20 days
Out with the old. In with the new. #SpringCleaning brands heated up in April as @Lysol dominated the category w/ 4x the amount of #RetailMedia impressions than its nearest competitor. Want more retail media insights on the Spring refresh? Blog post ๐Ÿ”—๐Ÿ‘‰
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@SensorTower
Sensor Tower (formerly data.ai)
22 days
๐Ÿ”” Big News! Sensor Tower is thrilled to announce our acquisition of Playliner, a trusted source of data for Live Ops within top mobile games. Read more on our site:
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@SensorTower
Sensor Tower (formerly data.ai)
22 days
Forget protein shakes โ€” GLP-1 drugs like Ozempic are the new health fad taking the world by storm. All the insights are in our new report:
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@SensorTower
Sensor Tower (formerly data.ai)
23 days
๐Ÿšจ State of Mobile Report -> TikTok EDITION. Our signature mobile report just got an upgrade as we partnered with @TikTok! Over 75 pages of insights and interactive charts for categories like Health and Fitness, Dating, Productivity, & the AI boom. ๐Ÿ”— ๐Ÿ‘‰
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@SensorTower
Sensor Tower (formerly data.ai)
27 days
Are search engines dying? . @OpenAI's #ChatGPT amassed 500M MAUs in less than two years โ€“ faster than any other app in the past decade. What else is the data telling us? Check out our VP of Insights on @Business' #TheClose.
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@SensorTower
Sensor Tower (formerly data.ai)
28 days
Time & again, games recruit celebrities for digital advertising - & the strategy works. Between April 1st - May 25th ๐—ฅ๐—ผ๐˜†๐—ฎ๐—น ๐—ž๐—ถ๐—ป๐—ด๐—ฑ๐—ผ๐—บ:. ๐Ÿ“ฒ App rankings +88 spots.๐Ÿ“ฒ DAUs +213%.๐Ÿ“ฒ Downloads +581%.๐Ÿ’ฐ IAP revenue +30%. Read our blog: ๐Ÿ”—๐Ÿ‘‰
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@SensorTower
Sensor Tower (formerly data.ai)
29 days
๐Ÿ”๐ŸŸ ๐Ÿฏ๐Ÿฌ% ๐—ผ๐—ณ ๐—ณ๐—ฎ๐˜€๐˜ ๐—ณ๐—ผ๐—ผ๐—ฑ ๐—ฎ๐—ฑ ๐˜€๐—ฝ๐—ฒ๐—ป๐—ฑ ๐—ด๐—ผ๐—ฒ๐˜€ ๐˜๐—ผ ๐—ฏ๐˜‚๐—ฟ๐—ด๐—ฒ๐—ฟ๐˜€ & ๐—ณ๐—ฟ๐—ถ๐—ฒ๐˜€. ๐Ÿ”— ๐——๐—ถ๐—ด ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ณ๐˜‚๐—น๐—น ๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐—ธ๐—ฑ๐—ผ๐˜„๐—ป:
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@SensorTower
Sensor Tower (formerly data.ai)
1 month
W/ increased attention on their platforms, @elonmusk's X & @DonaldTrump's #TruthSocial saw US app downloads climb 25% and 125% DoD, respectively. Active users also spiked โ€“ between 2PM and 6PM EDT on 6/5, US mobile app active users for X rose 50%, while Truth Social surged 400%
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