🧌 Little monster, big budget. @popmart_en, the company behind the #Labubu toys, ramped up US ad spend 200% YoY in Q2 '25, capitalizing on the toy’s virality with strategic investments in social media advertising and ads focused on “drops,” limited releases, and blind boxes.

🤖 The % of 𝘁𝗮𝘅-𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗽𝗿𝗼𝗺𝗽𝘁𝘀 rose by 12 ppts this filing season .🤖 𝟯𝟲% 𝗼𝗳 𝗧𝘂𝗿𝗯𝗼𝗧𝗮𝘅 𝘂𝘀𝗲𝗿𝘀 also used ChatGPT in April . Check out our blog to see how fintech apps can use this trend to their advantage:

🟢 Green Light! @netflix 's Squid Game Season 3 is breaking records, becoming the 3rd most-watched show in the US (H1 2025) within 3 days of its launch, making up 17% of total watch time on Netflix’s mobile app!

With the delayed US #tariffs expected to take affect July 9th, Sensor Tower data shows significant increases in tariff-related ad spend for multiple categories in the first half of 2025. The largest increase came from the #auto category, up 309x in the second quarter vs. Q1.

The top three sites users visit after engaging with @ChatGPTapp through 2025 YTD are @YouTube, @Wikipedia, and the National Institute of Health, with @Amazon coming in at fourth — displaying how chatbots can help drive purchase intent. 🤖🛍️. #ArtificialIntelligence #LLMs

📝 Customer Case Study: @LegalReform.Category: Law and Government. The US Chamber of Commerce Institute for Legal Reform needed a granular view into advertising spend, creatives, and keyword trends for law firms. We helped. Read the Customer Story 👉

Through '25 YTD @ChatGPT's mobile app MAUs are up 300% vs. ’24, outpacing search engine growth of 6%. The robots haven’t taken over just yet, but we can hear the music. REPORT🔗

📺 @YouTube's CEO announced that shorts has passed 200 billion daily views. Sensor Tower shows 26% of all YouTube viewing hours in the US are on shorts, which equates to 18 billion hours over the past year.

When you have your own #RetailMediaNetwork, you use it to your advantage. And that’s exactly what @Amazon did in Q1, promoting its products and services, often outpacing other major advertisers. Want to read more about Amazon’s strategy?. Blog 🔗 ➡️

📊 𝗔𝗜’𝘀 𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 unpacks:.– What users are really asking AI.– Where ChatGPT is sending traffic.– The AI app subgenres rising and fading.– What it means for your SEO & strategy. 🔗 𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗵𝗲𝗿𝗲:

AI is revolutionizing the marketing lifecycle. Let's talk about it. Join Sensor Tower, @AppsFlyer, & @Reddit for 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗔𝗜 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, a rapid-fire discussion on how AI is transforming marketing. Register here 👉

Out with the old. In with the new. #SpringCleaning brands heated up in April as @Lysol dominated the category w/ 4x the amount of #RetailMedia impressions than its nearest competitor. Want more retail media insights on the Spring refresh? Blog post 🔗👉

🔔 Big News! Sensor Tower is thrilled to announce our acquisition of Playliner, a trusted source of data for Live Ops within top mobile games. Read more on our site:

Forget protein shakes — GLP-1 drugs like Ozempic are the new health fad taking the world by storm. All the insights are in our new report:

🚨 State of Mobile Report -> TikTok EDITION. Our signature mobile report just got an upgrade as we partnered with @TikTok! Over 75 pages of insights and interactive charts for categories like Health and Fitness, Dating, Productivity, & the AI boom. 🔗 👉

Are search engines dying? . @OpenAI's #ChatGPT amassed 500M MAUs in less than two years – faster than any other app in the past decade. What else is the data telling us? Check out our VP of Insights on @Business' #TheClose.

Time & again, games recruit celebrities for digital advertising - & the strategy works. Between April 1st - May 25th 𝗥𝗼𝘆𝗮𝗹 𝗞𝗶𝗻𝗴𝗱𝗼𝗺:. 📲 App rankings +88 spots.📲 DAUs +213%.📲 Downloads +581%.💰 IAP revenue +30%. Read our blog: 🔗👉

🍔🍟 𝟯𝟬% 𝗼𝗳 𝗳𝗮𝘀𝘁 𝗳𝗼𝗼𝗱 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗴𝗼𝗲𝘀 𝘁𝗼 𝗯𝘂𝗿𝗴𝗲𝗿𝘀 & 𝗳𝗿𝗶𝗲𝘀. 🔗 𝗗𝗶𝗴 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻:

W/ increased attention on their platforms, @elonmusk's X & @DonaldTrump's #TruthSocial saw US app downloads climb 25% and 125% DoD, respectively. Active users also spiked – between 2PM and 6PM EDT on 6/5, US mobile app active users for X rose 50%, while Truth Social surged 400%