David Park
@Davidjpark96
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ceo @ jenni ai (3m users) tweets about growth and my startup learnings!
Seoul 🇰🇷
Joined January 2012
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How to go from 0 to $5M ARR profitably (step by step)
Here is every growth hack we used for each of our distribution channels:
- Organic Short-form content
- Influencer Marketing
- SEO
- Paid Ads
Organic Short-form content
The most important thing to remember in this new age
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This time last year I was diagnosed with cancer
It felt so unfair that I was having health problems just as our startup was finally starting to scale
Thankfully, I am now cancer free and our startup is ~4x larger than when I was diagnosed
Life is unpredictable 🤷♂️
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🎉 Today we hit $300K MRR 🎉
For 3 years, we were stuck at $2K MRR, and we were constantly burning cash with very little to show for it
Now it's looking like we could hit $1M MRR by end of 2024 (and doing so profitably)
Don't give up 🤠
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How to hit $2M ARR:
1. Struggle for 3 years straight with few results
2. Run out of cash, get funding from Jason Calacanis
3. Fly to Asia to extend runway
4. Thankfully get a little bit of traction
5. Get diagnosed with cancer, kills momentum
6. Get surgery to remove thyroid
7.
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Wow this is actually interesting...
A startup is copying our videos word for word and shot for shot 🤯
Our original video got 4.9 million views and theirs got 2.9 million views
If you look at it side by side, it's almost identical🪞
Have you ever seen copying this blatant?
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We've built our startup in public, from day one, and today we hit $5M ARR 🥳
Took 4 years to go from 0 to $1M ARR
Now we add $1M ARR every 38 days
Very proud of the team + what we've accomplished 😄
Thank you to everyone who's been following the journey!
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A founder and his son had an AI startup that helped the family earn a living.
One day, OpenAI released ChatGPT and tech twitter cried out “Your startup is fucked, what terrible luck!”.
The founder replied “Maybe so, maybe not. We’ll see.”
A few months later the startup doubled
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How to go from 0 to $3,000,000 ARR in 18 months (step by step)
I included all of our growth hacks that we used at each stage of our startup
1. The student cold caller ($0 - $5000 ARR)
Cold calling itself is a growth hack because very few people actually have the mental
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Our startup gets cloned all the time
If you're building in public and you get any semblance of success, you will inevitably also get cloned.
Here's why you shouldn't be too worried:
1. Founders who clone are less likely to fight on a long time horizon.
I can name 3 jenni
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March 2024:
💸 $390k MRR (+19.2%)
💰 $526k total revenue (+28.1%)
👨🎓 26.6k active subs (+19.7%)
👋 250k signups (+50.2%)
When we hit $5M ARR (in 2 weeks) I will write up a post with all the growth hacks we used up to this point
Until then, I retreat back to my cave, talk soon!
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We had 10+ years of failure before any semblance of success
Full Timeline:
1. Watch The Social Network on 14th birthday, get interested in startups
2. Start first business at 16
3. Fail first business, guess I’m not meant to be an entrepreneur
4. Get a job at Chipotle + get
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Throwback to when I realized I could eat solid foods again 🥲
This cancer diagnosis was so painful because I was diagnosed right when our startup was getting a ton of momentum
The only month we didn’t grow 10% or more in MRR was the month I had surgery/recovery
Life happens 🤷♂️
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My time as a digital nomad is coming to an end 🥲
I met my gf, grew our startup to 1M+ users, and made lifelong memories ✈️
I don't regret a single day of my travels 🤠
I hope this video inspires at least 1 founder to impulsively buy a plane ticket and travel the world :)
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How we got our first 100 paid users via Facebook groups step-by-step:
1. Join as many Facebook groups that your target users hang out in. We targeted groups with at least 10,000-100,000 users (this strategy just works better for larger groups).
2. Find the power users of the
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We went from 0 to 1 million users in 9 months 😋
Here are all of the growth hacks we used to scale our startup 🧵
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It took us 1678 days to hit $4M ARR
0 to $500k ARR: 1216 days
$500k to $1M ARR: 186 days
$1M to $1.5M ARR: 62 days
$1.5M to $2M ARR: 60 days
$2M to $2.5M ARR: 43 days
$2.5M to $3M ARR: 24 days
$3M to $3.5M ARR: 57 days
$3.5M to $4M ARR: 30 days
Looks like we'll be
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🎉 $200k MRR 🎉
Momentum is a powerful thing
I genuinely think going from $10k to $200k MRR was way easier than going from 0 to $10K 🤷♂️
Simply because back then we had slow progress and zero momentum
But now that we have momentum, our main objective is not to lose it 🤠
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We are getting some serious acquisition offers
What are things you would consider if/when accepting an acquisition offer?
This would be my first exit ever, so any advice would be greatly appreciated
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We got our first $100k angel check exactly 3 years ago
Today, we hit $500k MRR!
We now make the equivalent of that check every 6 days
Cool milestone just in time for summer break
Growing in summer is hard mode, so time to lock in 🤠
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🎉 Our startup just hit 1M ARR 🎉
$83,333.33 is a random number to anyone that isn't a founder
But to entrepreneurs like us, it's a huge milestone
Such a wild ride, thanks to everyone who's been following along 😊
Woohooooo!!! 🎊
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VC's told us that the college market was too risky so we built for researchers too
Now we have a 50/50 parity of undergraduate and researchers
They said we didn't have enough operating history, our startup was too new
So we grew 10%+ every month for 23 months straight
Then
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This is heartbreaking for the founders who have been tagging Lex every day with pretty much the exact same demo
Now that Spotify + Youtube are adding AI voice cloning and translation to their platforms, I'm curious to see how these founders pivot
This space is moving so fast 🤯
This is me speaking Spanish, thanks to amazing work by
@Spotify
AI engineers. The translation & voice-cloning are fully done by AI. Language can create barriers of understanding & thus fuel division. I can't wait for AI to break down this barrier & reveal our common humanity ❤
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The Korean startup ecosystem is pretty interesting
Back when we were stuck at $2K MRR, I was at a pitch competition
My advisor told me that my traction, product, and story didn't really matter
"In Korea, all you have to do is say you're from SF and add as many pictures of
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Our startup hit 1 million users today⚡️
One year ago, we were stuck at ~65
In that year, we struggled, we pivoted, and I even got cancer 😅
Despite the hardships, I'm grateful for the journey and my team, truly
We celebrate today and begin working towards 2 mill tomorrow 😋
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How we added $100,000 MRR with influencer marketing step-by-step:
1. Find out who your audience watches
- To find the first influencer to get you started, just go to your users' Instagram and see which influencers they are following
- When you see an influencer that is followed
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Our startup just hit $1.5M ARR! 🥳
Coincidentally, today is also my girlfriend's birthday! 🎂
Will celebrate by taking her to an extra fancy restaurant tonight haha 🤠
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🎉 The surgery was successful and it's very likely I am now cancer-free!! 🎉
A short video about the journey 🎥
Really appreciated everyone's support through this whole ordeal 😭
Now that this is over, we get back to the usual tweets about startups and growth hacking 😊
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Video is out now :)
I can't wait for you guys to see this video...
THE UNDERDOG: FROM $0 TO $25M
Releasing tomorrow at 1PM EST on the channel.
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Today we hit $150,000 MRR!! 🎉
We've finally made it out of summer break and we're seeing Jenni traffic return to pre-summer levels 😎
Very excited to scale like crazy this Fall Quarter 🍂
If you have any questions about our growth or how we hit $150K MRR, ask me anything! 🤠
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how to go from 0 to $5M ARR guide is done
will be posted tomorrow morning
i hope it provides some value to you!
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Got my CT scan results back 🥰
My cancer is localized and has not spread anywhere else ☺️
This means my chance of survival is near 100%!!
No tweets about startups or growth today, just grateful for my early Christmas miracle 🎄😭
Sending love
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🎉 Today we hit $3M ARR 🎉
Grateful for the journey thus far and very excited for the absolutely wild marketing plays that we have planned in January 😋
Next goal: $5M ARR by March 2024 😇
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Our startup has crossed 2 million users 🎉
We were at ~200 users last year (in June)
10,000x growth
Great job team! 🤠
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We're never too worried about our startup getting killed by OpenAI because we operate in a gray area
Many of the largest startups in the world started this way: Uber, Coinbase, Airbnb, YouTube, etc
This is because the legal ambiguity acts as a moat against incumbents
No
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2023 stats:
💸 $260K MRR (+440.8%)
💰$1.95M revenue (+623.2%)
👨🎓 17.27K active subs (+379.5%)
👋 1.86M signups (+292.9%)
thank you to everyone who has followed our journey this year
we will continue to share our progress and our startup learnings in 2024
sending love ❤️
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Jenni AI was just featured on the My First Million Podcast!! 🤠
My phone is blowing up right now with all my friends congratulating me haha
I've been a genuine fan of the pod so this is especially sweet, LFG!!! 🥳
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I just spent $91,000 to acquire a 3 month old start-up
This is either the smartest or dumbest decision I've made 😋
🧵
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👕16: 1st business
🙅♂️17: Business failed
🏫18: Graduated High School
📈19: UC San Diego + 1st startup
🥲20: 1st startup and 2nd startup failed
💸21: Dropped out + 3rd startup
💰22: 3rd + 4th startup failed
🏔️23: Jenni AI 😊
👨💻 24: Jenni AI 😵💫
✍️ 25: Jenni AI 😭
🥂 26: Jenni AI 🎉
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My parents flew out to Korea to support me during my hospital visits ❤️
Doctor says my blood tests are completely healthy post thyroid surgery and lowered my daily medicine dosage
Cancer sucks but it seems like everything is finally calming down 🤠
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September 2023:
💰 $184k revenue
💸 $161k MRR
👨🎓 +2.7k active subs
👋 +145k signups
October goals:
💸 $200k MRR (~25% growth)
✈️ Fly to New York
🤠 Make friends in NY
We have some killer feature releases and influencer partnerships planned in October!
Very excited 🥳
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3 milestones:
1. Our startup has now made over $3M
2. We cracked $400k revenue in February
3. We broke our daily revenue record today with $19k in 24 hours
Dec + Jan were lackluster, so I'm very glad growth picked up again in February
Hopefully more milestones in March! 🤠
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Someone asked me for "advice" and then cloned my startup
Down to the copy, icons, and functionality 😵💫
They saw us building in public, asked for help, and then copied everything lol
It sucks but the world is a better place when advice is given freely and openly so fuck it 🤷
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🎉 Our startup hit $100,000 MRR 🎉
Until now, we've relied heavily on short-form for growth (TikTok, IG Reels, YT Shorts) 🎥
But these past few months, views and impressions have been dropping sharply due to summer break
Going from ~10 million+ views/month to barely scraping
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May 2024:
💸 $505k MRR (+9.2%)
💰 $612k total revenue (+12%)
💳 $312k total costs (-4.1%)
👨🎓 35.1k active subs (+10.3%)
👋 272k signups (-9.7%)
Seasonality + bugs held us back a bit in May, I expect stronger growth in June 🤠
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It's ridiculously easy to go viral with your AI tool on short-form platforms
All AI demos are inherently flashy/impressive because the underlying tech is so powerful
So I'm very confused whenever I talk to an AI founder and they aren't focusing on these platforms
You can
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Don't be afraid of pivoting
Jenni AI used to be an SEO marketing tool that we invested tens of thousands of hours in building and refining
Yet nobody wanted what we built, and we were stuck at $2000 MRR for 3 years
Our critical mistake was assuming that businesses cared about
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The best text I've ever received in my life
[TRANSLATED]
"David have you arrived well? Grandpa saw your interview and I finally felt how far you have come.
Until now you have suffered a lot, you must be tired.
I always believed you would be our family's hope, and now that
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Our startup just passed $2M revenue 🎉
The bulk of it came in the last 9 months, despite working our startup for almost 5 years
A good reminder that almost everything in life compounds 🤠
Very grateful every day
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4 years ago today 🤠
Young David was filled with so much hope and enthusiasm when he hit $2000 MRR
He expected his startup to hit $5000 MRR by end of 2019
Little did he know he was about to be stuck at $2K MRR for the next 3 years straight lmaoo
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So I’m hiring for head of growth right now, and the interview process is just me giving them $2500 💰
They then spend it advertising our startup, and the most creative and effective marketers get to the final interview
The strangest thing…very few candidates actually spent the
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November 2023:
💸 $233k MRR (+24.5%)
💰 $303k revenue (+26.7%)
👨🎓 15.5k active subs (+20.3%)
👋 178.7k signups (+17.3%)
I've arrived in Hawaii and I've had my poke bowl 🍚
My Head of Growth has also flown in and we're working in-person till Christmas break
We're heading into
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My first ever interview is out now 🤯
EO flew all the way out to my hometown just to chat with me ✈️
I talk about the terrible and painful times we endured while running Jenni and our recent traction
Let me know what you think 🤠
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Look at the insane number of Instagram accounts owned by Netflix 🤯
This strategy of making a bunch of branded social media accounts multiplies your impressions at low cost
Netflix has divided their accounts by country, genre, and medium (film, tv, comedy show, docu, etc)
The
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$90,000 MRR 🎉
We were warned that summer was going to be brutal for edtech startups, but the churn hasn't hit us yet 😅
This is our first summer, so it's quite anxiety inducing lol
But if we can keep our pace, we should hit $100k MRR by end of June 🗓
Exciting times! 🤠
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I bought the misspelling of my startup Jenni AI () for $20k 💰
Last 2 months:
- 23k people have visited the "wrong" domain
- 54 paid subs
- # of people searching 'Jenny AI' doubled this month
Will break even on this investment by ~July of this year! 🤓
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We add ~$12,000 ARR per day to our startup
If we assume that strategic acquisitions are ~6x multiple
Every day our startup goes up ~$72,000 in value
Hard to wrap my head around these gnarly numbers, but can't get complacent
We don't stop till we get to the finish line 🤠
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How long it took for our startup to reach $1.5M ARR 😇
0 to $500k ARR: Took 40 months 🐢
$500k to $1M ARR: Took 6 months 🏃♂️
$1M to $1.5M ARR: Took 2 months 🚗
Another reminder that traction is slow in the beginning but can ramp up as you know what to build for your users! 🤠
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🎉 $50,000 MRR 🎉
This one was tough to hit 😅
Our goal was to hit 50k MRR by end of 2022, but we were ~15 days late
As penance, we will have to hit our end of 2023 startup goals ~15 days early haha
Next up: $65k MRR by Valentine's Day 🥰
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I'm always happy to share our marketing strategies
1. It's already public, any competent person can reverse engineer
2. If a founder copies just our marketing strategy and beats us, they deserve to win
3. Feels weird if I only share our MRR and not how to replicate it 🤷♂️
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The bad news: API costs get higher every month 😭
The good news: API costs get higher every month 🤠
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I just made a real risky decision...buying for $20k😭
Reasons:
1. Users regularly misspell 'Jenni' as Jenny
2. Word of mouth is our 2nd biggest channel
3. Jenny AI was googled 10k times in the past 3 months
Do you agree or disagree with the purchase 🤔
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The highest priority before trying to scale growth is getting an extremely precise persona of your user
To put this in perspective, our conversion rate from free -> paid was around ~1% for the longest time
This was obviously pretty bad, so we went in and sliced up our entire
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For the first time ever, someone just bought the most expensive Jenni plan!
Pretty cool 🤯
Times like these I wish my startup wasn't fully remote lol
I felt like a madman dancing and freaking out alone in my room hahah 😅
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October 🎃 2023:
💸 $187k MRR (+16%)
💰 $239k revenue (+30%)
👨🎓 +1.7k active subs (+15%)
👋 +152k signups (+4.9%)
This next month is very important as it's the last month to scale Jenni before the eventual churn spike in December (winter break for students)
I remember last
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@samuel_spitz
The absolute heartbreak of not being a billionaire and also no longer being able to say you're in your "early" twenties, it's a traumatic time 😅
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Update: I bought the misspelling of my startup Jenni AI () for $20k 💰
So far on "wrong domain":
- 52k visitors 👀
- 20k new users ✍️
- 212 paid subs 💵
We only need 33 more subs from "Jenny" to breakeven
Finally getting close to the finish line!! 🤓
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Our current daily limit for our debit card is $20,000 🧐
If we had just a few hundred more users, payment wouldn't have gone through 🙏
Have to call bank and increase limit for next invoice 😅
While $19k may seem high, it's not too bad considering we add ~100k users/mo 🤠
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🎉 We just hit $60,000 MRR 🎉
And more importantly, user retention is continually increasing, and usage of our new feature "AskJenni" is way up!
Less shiny metrics, but just as important 😅
There are many difficult days in the startup journey, but today is pretty sweet 😊
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This is the price you must pay if you're building in edtech
We've churned $500k in revenue just in last 12 months
We're currently hovering around monthly 16% churn but we will get that down to 10% by end of year
Once we fix our churn, we immediately become a $100M company
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January 2022:
💰 $2,154 revenue
💸 $2,254 MRR
🤵 24 subscribers
👀 +??? visits
👋 +2 signups (lol)
January 2023:
💰 $93,334 revenue
💸 $53,895 MRR
🤵 4057 subscribers
👀 +240k visits
👋 +182k signups
One year can make all the difference for a startup, don't give up! 🤠
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MRR growth comes at a cost 😅
I remember a year ago we would freak out even if our OpenAI invoice was $1000+ haha
Crazy how fast things can change 🤠
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🎉 Our startup just hit 80k MRR 🎉
In October, we had a bug that accidentally doubled our MRR on Stripe 🥲
This visual bug was so demoralizing because we felt like it'd take forever to get past our 'fake' all-time high 😵💫
Well, we just beat it 😇
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Wtf is John-Bur?
A Korean founder told me that he was printing and framing my tweets to give to other startups
I thought that was pretty cool, but I was confused because he added "John-Bur" at the bottom and I had no idea what that meant lol
His answer was pretty interesting,
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5 years ago I wrote about how we failed our last startup and we pivoted to Jenni AI
Today we just became the
#1
startup on IndieHackers 😄
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We generated $83,143.70 in revenue in 4 months via affiliates
We used to have a complex affiliate program that took into account views, conversions, max payouts, and it was just way too confusing
We made it complex because we thought our new affiliate system would 'stand out'
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Here's exactly how much we made at Jenni AI from 1 viral Tik Tok video! 😊
👀 Views: 3.5 Million
🥰 New Users : 96,222
💳 Conversion rate: ~1%
🤑 New paid users: ~962
💰 Avg LTV: $78.57
Total 💵 from one Tik Tok: ~$75,584.34
So...why aren't you posting on socials again? 😅
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This tweet seems somewhat relevant now
ChatGPT was supposed to kill our startup 1.5 years ago
There have been several other "extinction" events like Google Docs + Microsoft Word adding AI to their suite
Each time, it had literally no effect on us whatsoever, and we grew faster
Every week somebody tries to "helpfully" convince me that my startup is doomed because of competition☠️
I'm aware of the threats we face at Jenni, painfully aware 😅
In the end, if somebody makes a better product, we lose
So there's no time for fear, we just have to execute ⚡️
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My Starter Story interview just hit 1 million views 🤠
Such a cool feeling to get featured on a channel that I am a fan of!
I think it's currently the best way to get a quick recap of the Jenni AI story thus far
Thank you for watching :)
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My friend really needed to close a deal, but the lead was unbearably slow with text/emails/calls
So he bought a prepaid phone, and shipped it to the guy's office with a sticky note:
"Got you a new phone since yours doesn't seem to be working, I'll call you at 5PM! :)
- Luke"
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We got into AI Grant 🥳
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seeing this visually is pretty crazy
there are so many founders who have reached financial freedom in 2023 via their AI startup
even in 2024 you can still do this
just make a useful product, find a way to distribute, and enjoy the $10k+/MRR
what a time to be alive 🤠
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Kinda embarrassing but this was us btw
We couldn't close our growth round last year b/c there wasn't enough interest 🤷♂️
But this was a blessing in disguise, we were able to 6x ARR without losing equity
If you can't raise money or VC's are overlooking you, don't lose hope!
A friend with a gen ai startup is raising a 3M growth round.
- 1M+ ARR
- Growing 20% MoM
- Profitable!
Would love to connect him with EdTech VCs. DMs open
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@TaciturnTom
"We love to back founders on day one!"
All you need are:
- huge TAM
- growth loop figured out
- high retention
- $1M ARR
-godlike team
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I just realized that my cancer surgery and hitting 1M ARR all happened within a 3 month timeframe
3 month difference between possible death and fulfilling a lifelong dream
It's hard for me to even fully wrap my head around it
The startup life is truly a roller coaster 😅
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This is what Stripe sends when you hit 1M ARR 👀
A very thoughtful gift and letter 😄
So grateful for the team, the luck, the opportunities, and ofc Stripe for sending us this! 🥰
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✨400k users at our startup Jenni AI✨
User Growth 2022:
- Jan: +2
- Feb: +2
- Mar: +5
- April: +3
- May: +6
- June: +25
- July: +35,423 ⚡️
- Aug: +33,788
- Sept: +50,157
- Oct: +59,612
- Nov: +132k ⚡️
- Dec (so far): +97k
Virality can happen at any time, so don't give up!! 🥰
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🎉 Our startup just passed 10K subscribers 🎉
Got our first 10 subs via cold calls 📱
Hit 100 subs via FB Groups 💬
Then 1000 subs via Twitter 🐦
Now 10K subs via short-form, SEO, influencers, referrals, etc
Constantly finding new ways to scale has been hard but rewarding 🤠
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Breakdown of how we spent $1.5 million this year 💰
This was our first time with such a large budget, so we were learning as we were spending 😅
Lots of expensive mistakes that won't be made again
This means, hopefully, that we'll be way more capital efficient next year 🤠
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I was diagnosed with thyroid cancer last year
It's been a long wait, but tomorrow I'm finally having surgery!
I haven't had any major surgeries before, so I am slightly nervous about the operation
Any advice on how I can calm my nerves? 😬
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Top 6 startups on IndieHackers and how much they raised:
1. Ghost (raised $300k)
2. Blender Market (raised $0?)
3. Cloud Campaign (raised ~$6.7M)
4. Jenni AI (raised $850k)
5. GuruHotel (raised ~$2.6M)
6. Rezi (raised $1.6M+)
Honored to be on this list! 🤠
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What it takes to be a founder according to a16z 🧐
"To make the decision to be a founder (a job fraught with likely failure), an individual needed to be so confident in their abilities to succeed that they would border on being self-absorbed and egotistical.
As you might
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Shooting for 125K MRR by August, will be hard but doable! 🤠
Honestly, juggling fundraising and startup growth has been pretty difficult 🥲
But the marketing hacks we learn now (during summer break) will hopefully be even more effective when school starts 🤓
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5 countries in last 3 months
usa, korea, thailand, japan, and malaysia
Still trying to find a place i can live long-term, but tough to choose
Hopefully I can decide by end of this year!
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i named my startup after my little sister jeannie
jeannie ai was taken so i had to go with jenni ai
i also liked the pun of ‘jennirating’ content (generating content)
that pun has not caught on at all in the last 5 years….so i usually just stick to the sister story lol
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I got a cancer diagnosis
Girlfriend and I broke up
Haven't been able to work this week, just feeling down lately
but today I filmed a Jenni AI video and felt productive 🥰
I used to think celebrating small wins was kind of corny, but they are important in times like these 🙌
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Our startup for the first 3.5 years made $79,694 😅
That's ~$22k/year in revenue, with my co-founder and I working full-time
It was a painful period with lots of ramen 🍜
It can take years before your big break 📅
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Even if the AI voices produced by the startups and the translations are marginally better, the superior distribution of these platforms makes it a really difficult battle
I always root for the startups in these situations though, so would love to be proven wrong!
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Our startup is so close to 1 million users 🤯
Any ideas for how we should celebrate when we hit that milestone? 🥳
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