Data Axle
@Data_Axle
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Formerly Infogroup. We heart #data, probably because that's our specialty. Follow us to nerd out on data, #AI, #machinelearning, #marketing, #sales and more.
Dallas, TX, USA
Joined January 2009
We’re midway through a significant go-to-market transformation, shifting from transactional revenue toward a more durable recurring model across a core solution. Along the way, predictable patterns are emerging. https://t.co/PRb7yrKgdh
linkedin.com
Many businesses were built on a simple, effective model: high-volume transactions, short sales cycles, and revenue driven by activity rather than continuity. That works well, usually for a long time.
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The six trends that defined marketing in 2025 weren't about chasing shiny objects; they were about building durable advantages. Our most-read articles reveal what marketing leaders needed to know this year: https://t.co/tqJKxCCKjY
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Whether you’re optimizing campaigns, refining segmentation, or personalizing experiences, this is a clear, actionable framework to help you meet your audience where they are, and keep them coming back. https://t.co/AYcJ4Z4P3I
#AudienceFirst #MarketingStrategy #DataDriven
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The six trends that defined marketing in 2025 weren't about chasing shiny objects—they were about building durable advantages. Full insights: https://t.co/tqJKxCDi9w
#MarketingTrends #DataStrategy #CustomerIdentity #AIinMarketing
data-axle.com
2025 was the year marketers stopped reacting and started engineering advantage. From identity resolution to AI innovation, discover the top strategies that defined the year—and what sets the stage...
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"Big changes are coming for charitable giving, and nonprofits can’t afford to be caught off guard." @Data_Axle 2026 tax changes could reshape charitable giving https://t.co/Gw5UFIuO6w
dataaxlenonprofit.com
Big changes are coming for charitable giving, and nonprofits can’t afford to be caught off guard. On July 4th, 2025, Congress passed the One Big Beautiful Bill Act. It rewrote the rules for how...
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Tune in and learn from our Executive Creative Director, Kevin Limongelli, how Data Axle combines AI with human expertise to create high-performing, brand-consistent content at scale. https://t.co/PuYlWHiw48
#GenAI #NextGenAI
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Read our comprehensive analysis to discover how AI is reshaping email marketing and how your team can adapt to achieve better results. #EmailMarketing #AIMarketing #DeliverabilityTips
https://t.co/KDFJRM8MfS
data-axle.com
AI is reshaping email deliverability faster than most marketers realize. Filters are smarter, inboxes are more personalized, and engagement signals now carry more weight than ever.
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@Data_Axle High-quality data isn’t just helpful — it’s the foundation of every smart business move.
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Are your dealership messages hitting the mark? 📉 68% of consumers say communications from dealerships lack personalization, causing frustration and lost loyalty. 🎯 The secret? Use accurate vehicle ownership data to deliver offers your customers actually want to see.
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Smarter data = Better decisions Clean, accurate data is the foundation for confident business moves. In this short clip, we show how data quality can influence outcomes. https://t.co/CobkEaGtTI
#DataQuality #BusinessGrowth #MarketingIntelligence
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AI has transformed email deliverability from a technical challenge to a relevance test. Filters now analyze tone, trust, and engagement—not just keywords. Read our guide on adapting to AI-powered filtering and keeping your messages in the inbox.
data-axle.com
AI is reshaping email deliverability faster than most marketers realize. Filters are smarter, inboxes are more personalized, and engagement signals now carry more weight than ever.
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Email isn’t outdated — it’s the highest-performing channel in your stack. 📩4.48B people use email today, and that number’s only growing. See why data-driven email still wins in a cookie-less world.⬇️ Fact sheet:
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AI is not just changing search, it’s reshaping how B2B buyers find and choose brands. New data shows: • 39% found their favorite brand via AI tools like ChatGPT • 42% switched brands based on AI recommendations
data-axle.com
AI has changed the rules: 39% of users found their favorite brand through ChatGPT or Gemini. B2B buyers now use AI to shortlist vendors and evaluate options—making your brand's AI visibility as...
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Your marketing needs a better playlist. Watch "Data Mixtape: Tracks that Drive Conversions" to learn how our experts turn raw data into email campaigns that perform. Featuring case studies, trend spotting, and creative that converts. #GuruConf2025
data-axle.com
Our panel of B2B & B2C experts unveils strategies and tools that will revolutionize how you handle your data.
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Shared attribution is a game-changer: 🔹 Reveals true email impact 🔹 Improves budget & channel strategy 🔹 Enables smarter segmentation Read the full article: https://t.co/dyG7AEeOLs
#MarketingAttribution #DataDriven #MarketingROI
data-axle.com
Last-click is lying to you. Shared attribution shows email’s true influence across channels.Read more.
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Just released: Data Axle Digital Audiences newsletter! This edition features: • Super Bowl Nation fan segments • Economy-focused voter audiences • B2B intent signals across tech, finance & more Get the full details:
view.highspot.com
Data Axle
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We're excited to announce Data Axle Shorts are here! Don't have the time to read a blog post or watch a full video, but still want to get some marketing tips before the week ends? Our shorts are here to give you the quick hits of wisdom you need. https://t.co/HA3ycVz9tD
youtube.com
Data Axle helps clients create a foundation of clean data, find new leads, make intelligent business decisions, develop winning strategies, design beautiful campaigns, and can handle all day-to-day...
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Segmentation shows you the market. AI-powered targeting shows you the $$$. Static firmographic buckets can’t compete with real-time signals + PtB scoring. New blog breaks down how AI is reshaping B2B targeting, and why clean data is the secret weapon. https://t.co/3iWLaJZZ0u
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Great marketing is part art, part science — and this session from the 2025 Guru Conference shows how to blend both into a greatest hits playlist. Watch the recording now.
data-axle.com
Our panel of B2B & B2C experts unveils strategies and tools that will revolutionize how you handle your data.
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This December, Data Axle heads to @MediaPost's Email Insider Summit in Deer Valley! Dan Babb and Sean Welsh will join leaders rethinking personalization, data strategy, and AI-powered engagement. Let's connect on building smarter CRM that delivers real value. #EmailInsiderSummit
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