NICE leadership destroys high-performing teams. I thought I was being supportive. I was actually being selfish. Early in my career, I avoided hard feedback to keep the peace. I thought I was being a GOOD leader. I was wrong. Here is the difference between Nice vs. Kind: 🧵1/8

We are DashSquid. We are a strategic design force for the mature visionary. If you are ready to leave the surface: https://t.co/ojA8IIU3Km #Design #Branding #Tech

3. Impact over Hype. We don’t care about trends. Trends die. We care about utility, clarity, and longevity. We design for the 5-year horizon, not the 5-second scroll.

2. Systems over Chaos. Intuition starts a business. Systems scale it. We bridge the gap between the founder’s "gut feeling" and the engineering reality.

1. Depth over Surface. If your brand has no philosophy, your product has no soul. Users can smell a fake from a mile away. We dig until we find the truth, then we build the system around it.

Most design agencies are selling you decoration. They make things "look nice." But in 2025, "nice" is a commodity. "Nice" is ignored. We built DashSquid to sell the only thing that actually matters in a crowded market: Consequence. Here is what that means. 🧵👇

#LoveDesign Enjoy #Challenges Strive for #Quality