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Crest Communications

@CrestComms

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Following
515
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874

We deliver commercially astute PR strategies for game-changing start-ups, innovators and VCs.

London, England
Joined June 2016
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@CrestComms
Crest Communications
11 months
Breathe HR's Head of People, Charlie O'Brien, shared advice with @TheSun on how to decide whether to work at a big company or an SME in 2025 💼 Check out her top six things to consider when making this career decision 👇 https://t.co/cS9J16ae25
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thesun.co.uk
DRY January may seem an odd time to consider a career in the pub trade – but a new trend is seeing a rise in women taking the reins. The number of boozers in England and Wales has fallen below 39,0…
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@CrestComms
Crest Communications
11 months
@thetimes @BfB_Labs @BBCNews @BBCRadioLincs CTO at @AiimiLtd, Paul Maker, shared his thoughts in @raconteur on the rise of “AI slop” and what brands can learn from AI missteps made by the likes of Labour, Spotify, and Coca-Cola in 2025 🤖 https://t.co/pg10mT0UKY
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raconteur.net
Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all wrong
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@CrestComms
Crest Communications
11 months
@thetimes Our client @BFB_Labs made headlines on @BBCNews and @BBCRadioLincs for their NICE-approved app Lumi Nova 🎮 This gamified app helps kids face their fears, build resilience, and manage anxiety through CBT and exposure therapy 💪
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bbc.co.uk
Lumi Nova has been launched in Lincolnshire for children between the ages of seven and 12.
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@CrestComms
Crest Communications
11 months
✨ Two weeks in and 2025 is already delivering ✨ First up: @thetimes featured our client Flok Health's work with NHS Lothian, bringing the UK’s first AI physiotherapy clinic to patients in Scotland and offering same-day care with zero waitlist 🚀 https://t.co/HO8rRdqYhK
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thetimes.com
Kirsty, a healthcare assistant powered by artificial intelligence, is treating patients with back pain in a trial by NHS Lothian
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@CrestComms
Crest Communications
11 months
It's that time of year again... The predictions are in for 2025's biggest tech trends, with the latest forecast from @Maddyness_UK led by Crest clients @AiimiLtd @beapplied, @Neara_Global and @NewtonProgramVC 🦾🔮 https://t.co/XqPnIHofUF
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@CrestComms
Crest Communications
1 year
"Humanising AI in our language leads us to overestimate its capabilities, which can create dangerous dependencies." 🤖 @AiimiLtd CTO Paul Maker writes about the risks of anthropomorphising AI for @raconteur
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raconteur.net
Paul Maker, chief technology officer at software company Aimii, warns of the dangers of anthropomorphising artificial intelligence systems
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@CrestComms
Crest Communications
1 year
In a bonus episode of #NoWorriesIfNotPodcast we chat to @Oriannarosa, Success Associate Editor at @FortuneMagazine. Tune in for tips on landing stories with Orianna's global team - and to discover the very worst thing a PR can do on a Friday night 👀
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podcasts.apple.com
Marketing Podcast · Updated Weekly · We speak to some of the most exciting names in UK and European journalism to get the lowdown on how PRs can get their stories covered. Brought to you by Crest...
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@CrestComms
Crest Communications
1 year
Today we helped @upvest announce their €100m Series C 🚀 The Upvest API means banks and fintechs can empower a new generation of customers to become investors. Huge thanks to @Siftedeu, @TechCrunch, @tech_eu & others for covering this milestone!
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@CrestComms
Crest Communications
1 year
Is it ever okay to tell your partner you don’t like their look? 🤔 @bloomstories_ Jaimee Bell shares her tips for handling conversations about appearance, inspired by Jacob Elordi’s divisive new beard, for @HuffPost https://t.co/foKOGD5pD7
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huffingtonpost.co.uk
Read this before you buy them a set of clippers for Christmas.
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@CrestComms
Crest Communications
1 year
On this week’s podcast, @AkanshaDimri Founder and Editor-In-Chief from @TFNBreakingNews tells us about her fascinating journey into tech journalism, why she started TFN and her mission to showcase diversity in startups https://t.co/0aU23TEenM
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podcasts.apple.com
Marketing Podcast · Updated Weekly · We speak to some of the most exciting names in UK and European journalism to get the lowdown on how PRs can get their stories covered. Brought to you by Crest...
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@CrestComms
Crest Communications
1 year
Goodlord @sogoodlord Rental Index in good company in this @FT analysis piece on the variation between private/company owned indices and the @ONS figures
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ft.com
In a strictly inflation-targeting-regime context
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@CrestComms
Crest Communications
1 year
Have you listened to our #PRpodcast yet? Each week we interview leading journalists about how they like to be pitched. Our first three series are live and free to listen to now, wherever you get your podcasts 🎧 https://t.co/LtUEjzGeXK #NoWorriesIfNotPodcast
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@CrestComms
Crest Communications
1 year
On the podcast this week, @SullivanOSadhbh from @ipaper explains why she'll never peg health features to “awareness weeks” and why ‘fantasy case study’ is her favourite game. Listen, like, subscribe! https://t.co/1bsEVyxNXV
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@CrestComms
Crest Communications
1 year
What a week for @MobiliseCare 🚀 CEO @Jimmytee was interviewed by @Siftedeu and @UKTNofficial; and @BBCNews covered Mobilise's launch of extra support for unpaid carers in Surrey 👏 https://t.co/rCKvuXe3wP
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bbc.co.uk
Surrey County Council is launching an online hub providing resources for carers.
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@CrestComms
Crest Communications
1 year
We were thrilled to work with @Gendo_AI to announce their latest raise this week, just weeks after they announced their pre-seed 🌱 Dubbed "Midjourney for architects", the tech is transforming a critical component of architectural design https://t.co/PU9SHOePzG @thenextweb
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@CrestComms
Crest Communications
1 year
In this week's podcast episode we chat to @linzasaur from @businessinsider about the gaps in her expert network, how she spots a trend and her eclectic ‘social culture’ beat. Tune in wherever you get your pods 🎧 https://t.co/0aU23TEenM
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podcasts.apple.com
Marketing Podcast · Updated Weekly · We speak to some of the most exciting names in UK and European journalism to get the lowdown on how PRs can get their stories covered. Brought to you by Crest...
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@CrestComms
Crest Communications
1 year
There's nothing we love more than great data 📈 Ace to see @Flexa_Careers' Work Index covered in a slew of publications this week, including @CityAM and @theLDNstandard
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cityam.com
Searches for jobs with flexible working surged by 132 per cent between July and September this year, according to new figures.
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@CrestComms
Crest Communications
1 year
Episode 3 of our podcast is now live! @davidprosserind from @Forbes demystifies the Forbes Contributor Network, describes trends in business journalism and explains why it matters to PRs that he starts many of his stories with a ‘problem statement.’ https://t.co/0aU23TEenM
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@CrestComms
Crest Communications
1 year
Manjul Rathee, founder at @BfB_Labs, spoke to @oscar_hornstein at @UKTNofficial last week about her advice for first-time founders and how startups can promote diversity 🚀 https://t.co/lqkKJbdUWG
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uktech.news
Manjul Rathee is the co-founder of BFB Labs, a startup that has developed a digital platform to support the mental health of young people.
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