Abby - Copywriter & Marketer 👩🏻💻
@CopywriterAbby
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Head of Search & Content @basecreative // SEO, PPC & analytics. Come for the marketing tweets, stay for the Mad Men memes. 🥃
Zoom
Joined July 2010
Hello 2024! Let’s make this one easy - same goals as last year please. Feel like I made some good progress last year on my goals and no plants were harmed.
Hello 2023 goals: - always read and write more (new year, same goals) - develop content hubs - reduce, reuse, recycle - more yoga - spend lots of quality time with my nephews - be a good plant mum - treat myself #2023goals
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Are you struggling to improve your existing content? Discover how to collect & use your GA4 data to transform your content strategy. 💻 Learn more in this new blog post: https://t.co/ct1N83BNuZ via @CopywriterAbby
moz.com
Learn how to harness the power of GA4 data to elevate your content strategy. Discover actionable insights to enhance existing content, improve engagement, and uncover new content opportunities.
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Google AI Chatbot is here 🙌🚨 Introducing Bard - "You’ll see AI-powered features in Search that distill complex information & multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture. To roll out soon." More 👇 https://t.co/lZnFo9ec9Z
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Hello 2023 goals: - always read and write more (new year, same goals) - develop content hubs - reduce, reuse, recycle - more yoga - spend lots of quality time with my nephews - be a good plant mum - treat myself #2023goals
Time for some 2022 goals! Here goes… - finally update my website - read, read, read - write, write, write - build my network - remember to take those breaks I promised myself in 2021 - find a new hobby - find a house Let’s go! 🙌 #2022Goals
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To better assess our results, E-A-T is gaining an E: experience. In addition to expertise, authoritativeness, and trustworthiness, does content demonstrate some degree of experience? Learn more about how E-E-A-T is now part of our search rater guidelines https://t.co/8hCj1Gk49S
developers.google.com
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Now that we've had time to reflect on #BrightonSEO, we've written up our key takeaways - from some surprising insights to great speakers 😎 Here are some insights from the team:
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🙌🙌🙌🙌
We're is delighted to announce that @beccasocial has won Social Media Manager of the Year 2022 at the @digita1women Awards! The awards receive a huge amount of entries, and Rebecca is overjoyed to be among such good company. Congratulations Rebecca! #DigitalWomenAwards22
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The key to writing content that converts is through getting information from a subject matter expert. Interviews with product teams or leadership teams are a brilliant way of doing this - @mintcstudios #BrightonSEO
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Cinnamon swirl latte in hand, I’m ready for day 2 at #brightonSEO. So many content talks happening over the next few days!
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Early start to #BrightonSEO this morning! Looking forward to the Fringe, where my amazing colleague @beccasocial will be taking to the stage to talk all things thought leadership in social media 🙌
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I've not been able to upload images to Google Business Profile when creating an update for a week. Anyone else having issues?
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Today we released the September 2022 core update. We'll update our ranking release history page when the rollout is complete:
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Very useful for SEO professionals: a new Google Data Studio template (based on GA4 data). @cbrodzky has gone ahead & shared a free @mediasesh template that you can use for your client reports. Make sure to create your own copy while it’s still available: https://t.co/C0jkaNiIms
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Creating content is easy. Figuring out if that content is actually successful or not is hard. @danaditomaso covers four different ways you can measure content success: https://t.co/O4BJQVU4l6
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