CvE
@ControlvExposed
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We are a marketing growth consultancy with the breadth and depth of experience to advise senior marketers and the hands-on expertise to deliver.
Global
Joined October 2018
๐๐ป ๐๐ป
So my new year news. Iโm re locating to Miami to lead @ControlvExposedโs US expansion and to lead @goodwaygroupโs Go To Market strategy and sales & marketing efforts. Buzzing to get to the โ๏ธ and ๐๏ธ. Hit me up if youโre in South Florida.
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I unlocked ยฃ30 Rush tickets for Mrs. Doubtfire on @TodayTixUK!
todaytix.com
Get the best prices on tickets for Mrs. Doubtfire in London on TodayTix. Donโt miss the heartwarming, hilarious musical before it ends this April.
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AI Is Great, But What Does It Mean I Have to Actually Do as a CMO? My latest POV for AnA in North America https://t.co/JgTNueBcpX
ana.net
You would need to have been on Mars to avoid the onslaught of news stories and startup launches in the AI space, but there remains a paucity of good perspective on the implications for marketing....
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Looking forward to kickstarting @MADFESTLONDON tomorrow morning with my State of Nation intro and then welcoming some great marketers to the stage. Itโs gonna be HUGE this year.
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Well that was the week that was - myself and a bunch of other marketers sat down with @Paul_Framp to chat about what we saw standing out at #CannesLions and where in our industry itโs really #TimeForAReset:
open.spotify.com
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers ยท Episode
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Great insight from @larssilberbauer of @HMDdevices @nokia on how AI is creating opportunity for small brands to cut through vs bigger competition. #CannesLions #Timeforareset
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Sustainability = a business model where your products & design have long term sustainability built in, generating profit to enable scale. I chat to @larssilberbauer about how @nokia is re-imagining the r/ship between marketing & product. Apple podcast: https://t.co/rXGeFaU6d9
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Retail media is far bigger than media. Itโs not just an incremental revenue opportunity, it's transforming the retailer/manufacturer relationship on many levels. https://t.co/181PwwyUoZ
retailgazette.co.uk
Retail media is not just a revenue opportunity, it's transforming the retailer/supplier relationship, argues CvE European president Paul Frampton-Calero.
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My POV on @WeWorkโs future health in this @BBCNews piece. Being so far from profitability in the property hedging business in this economy does not bode well. https://t.co/Xw1PYi4aMJ
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Exciting to see a packed room @ISBAsays for conversation to discuss the huge potential and need for standardisation in UK retail media
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๐ป๐ง๐ต๐ฒ ๐น๐ฎ๐๐ฒ๐๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ผ๐ณ ๐ง๐ถ๐บ๐ฒ ๐ณ๐ผ๐ฟ ๐ฎ ๐ฅ๐ฒ๐๐ฒ๐ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐ ๐ถ๐ ๐ป๐ผ๐ ๐น๐ถ๐๐ฒ!๐ฅ Our Nick King, sits down with ๐ง๐ผ๐บ ๐๐ฎ๐ป๐ด๐น๐ฒ๐, Head of Personalisation and Retail Media at @JohnLewisRetail Tune in now https://t.co/zqtzmSTVJ8
#marketingpodcast
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Enjoyed this panel. Great conversation about the amount of ๐ต in retail media being left on table by department stores globally. ๐๐ผ๐๐ผ
Retail media: #Amazon, #Walmart & #Instacart have highlighted revenue from ads in their digital platforms. Hosting a conversation with Pete Nordstrom - CBO of Nordstrom, Scott Fyfe - CEO of David Jones, Jonathan Hopkins of Sonder & Paul Frampton Calero โก๏ธ of CvE on how department
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๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐ณ๐ผ๐ฟ ๐ฎ๐ฌ๐ฎ๐ฐ?๐Master the art of ๐๐ฅ๐ข๐ ๐ง๐ข๐ง๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐-๐ฌ๐ฎ๐ข๐ญ๐ ๐ ๐จ๐๐ฅ๐ฌ. Join our webinar on 13 Sep. at 6 pm BST / 12 pm ET. ๐๐ผ๐ผ๐ธ ๐๐ผ๐๐ฟ ๐๐ฝ๐ผ๐! โ https://t.co/tGvsKA5FSV
@Paul_Framp
@goodwaygroup
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When it comes to ad fraud๐ฝ ignorance is NOT bliss. In this recent article by Robert Webster, our VP of Innovation and Strategy, he runs through the reasons why this blight exists and how we can cut it back. @mediabear34 @TheMediaLeader
https://t.co/DhCoJT51YU
uk.themedialeader.com
We need a system where the company who pays for bad actors that proliferate with fraud must take responsibility.
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๐ข๐๐ ๐๐: ๐๐ก๐๐ญ ๐๐จ๐๐ฌ ๐ข๐ญ ๐ฆ๐๐๐ง ๐๐จ๐ซ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐๐ซ๐ฌ?๐คณ๐ฝ Here are some ๐ค๐๐ฒ ๐ข๐ฆ๐ฉ๐ฅ๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ ๐จ๐ ๐ญ๐ก๐ #iOS17 ๐ฎ๐ฉ๐๐๐ญ๐๐ฌ, brands should prepare before September. https://t.co/UhUbWYpQD2
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Michael Gillane, Marketing Director atย The HEINEKEN Companyย ๐จ๐+ ๐๐ฟ๐ฒ๐น๐ฎ๐ป๐ฑ, shared his advice on why ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐ ๐ฐ๐ฟ๐๐ฐ๐ถ๐ฎ๐น ๐ฎ๐ป๐ฑ '๐๐๐๐๐
๐ ๐๐๐๐๐๐
๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐ ๐๐๐'. https://t.co/TS9YSDcmIy
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There Has Never Been A More Exciting Time To Be A Marketer!! . Reflections by @Paul_Framp from @MADFESTLONDON 2023 after having conversations with brave CMOs who express โconfident vulnerabilityโ.
madfestlondon.com
Paul Frampton-Calero, Global President, CvE, summarises his key insights from the Hexagon Stage from last week's opening day of MAD//Fest, echoing Domino's CMO, Sarah Barron's, bullish statement,...
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My write up of the themes emerging from marketers on the Hexagon stage on Day 1 @MADFESTLONDON last week https://t.co/0mb0hDu8uW
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New Time For a Reset - ๐๐ก๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐จ๐๐๐๐ฌ๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐ฅ๐จ๐๐๐ฅ ๐๐๐๐๐๐ซ๐ฌ, episode with Jason Carter, Global Transformation Director at Reckit -- @ThisIsReckitt . Listen now! https://t.co/YxeGbhQFUD
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