When it comes to content, advisors are faced with a choice: . 1. Subscribe to canned content that's easy but doesn't reflect YOU. 2. Pay a lot for custom content (or spend lots of time doing it yourself). What if we told you there's a third option? ⬇️

One of the biggest mistakes advisors make with content marketing? Chasing "news of the day." 📉. While that might work on Twitter, it doesn't work on blogs and can be incredibly hard to scale effectively. Let's get into it:

AI isn't impacting all firms. or all search terms. in the same way. So what keywords can help you stand out in the next era of the internet?. We're breaking it down in a FREE webinar July 29th.

You used to be able to use people's curiousity as a way to get them to your website. But with AI, they can bypass the middleman (YOU). We're presenting a FREE webinar on how you can stay relevant in the age of AI. Join us July 29 👀 .

You've heard AI might steal your job. but what about your clients?. Join SEO & dev expert @brienshanahan & content expert @ShawnaOhm for a look at how AI is changing the game and making SEO a thing of the past. July 29, NOON CT.

It's hard to put into words exactly why starting a blog, article, or social post with:. "_____ is a hot topic" is such a bad idea. but I'll try. To truly make people care:.- Say what only you can say. - Explain why it's relevant to them. - Give them something to work with.

We LOVE a branding photo shoot. Good marketing blends your vision for your business with your personality… . When you do that, it stops feeling like marketing. It just feels like building something you believe in. More to come for @Daniellemiula from @MariyaLeona

They say you can't get something for nothing. They lied. Our newsletter is FREE + offers marketing insights you can put to work right away. We even share white label content every once in awhile. 👀. Sign up before the September send! 🏃‍♂️🏃🏃‍♀️.

Are you signed up for our newsletter?!.Monthly insights on marketing that ALWAYS include tips you can put to work right away. PLUS we share free content sometimes. 😎.The ROI? It's high.

True or false? ➡️ TRUST is key to your relationship with clients. What if I told you there's an easy shortcut to building that trust?.It sounds too good to be true, but it isn't. Let's dig into marketing + reciprocity 🎁.

If you don't know who you are as a company, it's SO MUCH HARDER to convince people to work with you. 💔It's the business version of "don't look for love until you love yourself."💔. You gotta do the work!. What makes you special?.What's your mission?.What DON'T you want be?.

Financial advisors: Today is your olympics. People are emotional. Selloffs are scary. This is your moment to shine. Before you shut your computer today, email your clients (or post to social) & explain WTF just happened with markets. No seriously. Do it.

Oat Milk & kale are two of the biggest marketing coups of all time.

For decades, kale was a salad bar garnish. Now it's a **superfood** that rivals spinach. What changed? (Hint: It's not the taste.). The moral?.Even if people NEED your product,.Even if it's AMAZING. YOU MUST MARKET IT. Be humble. Listen. Take risks. Get creative.

Febreze was incredibly well regarded but no one wanted to buy it. until the marketing department came up with the idea of being "nose blind.". The idea that your home could smell without you knowing triggered an emotional response (fear, embarrassment) . and thus, demand.

"When your product (or service) is really good, it markets itself." . We get this a lot. And it's 100% wrong. For instance: . Toothpaste crashed and burned until someone decided that selling a fresh mouth required a fresh taste. and made it taste like mint. 🧵.

RT @shanas621: Attention Advisors: @Banrion_Capital is looking to round out our beta user group for our groundbreaking technology solution….

RT @ShawnaOhm: Happy 110th Birthday, Wrigley Field!!!!. My very first memory is holding my dad's hand and walking up the ramps at Wrigley.….

The Content 151 team is growing. meaning you'll start to see better organization, new perspectives, and so much talent in the mix. 🎉🍻🤝✍️.

Twitter friends: Do you find these videos helpful?. Hit the ❤️ if so. but also, let us know what other topics we can share tips on (writing, video, radio. we're here to help!).

Google business listings & Google reviews are a quick way to boost your SEO, your credibility, and your business overall. But are they a major compliance risk? GOOD QUESTION. Here's the answer, via The @advyzon conference @staciecraddock .