ColeSouth Profile Banner
Cole South Profile
Cole South

@ColeSouth

Followers
15K
Following
9K
Media
413
Statuses
3K

Played high stakes poker 2006-2015 🃏 Now I sell Jiu Jitsu gear at https://t.co/EwP8NjgIgB 🥋 Tweets mostly about e-commerce, tech, and business.

San Diego
Joined January 2011
Don't wanna be here? Send us removal request.
@ColeSouth
Cole South
15 days
I don’t read many new books, but here are 3 I re-read every year: 1. Die with Zero by @bp22. Squandering your life is a lot more dangerous than squandering your money. 2. The Road Less Stupid by Keith Cunningham. Stop being busy, start thinking. 3. Never Split the Difference
6
18
161
@ColeSouth
Cole South
2 months
this crazy year of tariffs ended up just incentivizing more manufacturing in China... 🇨🇳 China - we're basically back to pre-Liberation Day tariff levels 🇵🇰 Pakistan - we're getting slammed with this 19% reciprocal duty. not a fun check to keep writing 💸
2
0
6
@ColeSouth
Cole South
3 months
The female equivalent of
@SameeraKhan
samirah
3 months
Miss Universe is 100x more beautiful than Sydney Sweeney and it’s not even close.
0
0
10
@ColeSouth
Cole South
4 months
one of the businesses getting hit hardest by AI slop has to be Upwork i've hired tons of people on Upwork over the years, but now every application is ChatGPT soup that is impossible to filter best hack is a decoy question that AI answers consistently (sorry knee cut passers)
1
0
11
@ColeSouth
Cole South
4 months
Tai Lopez is finally going down, in a textbook example of the Sketchy Doctor Theorem: never trust anyone who refers to themselves as a doctor outside of a medical setting
4
0
15
@ColeSouth
Cole South
5 months
earlier this month we launched our first USA-made Jiu Jitsu set, and the numbers are in... Rash Guard cost (vs China): +117.3% 📈 Shorts cost (vs China): +306.1% 😬 we increased our retail price on both pieces 100% vs comparable imported gear we offer. so given the higher COGs,
3
0
21
@ColeSouth
Cole South
6 months
RIP US Bank Smartly credit card 🪦 this card was awesome, made 2.25% back on my taxes last year (4% cash back - 1.75% IRS pay by credit card fee)
0
0
6
@ColeSouth
Cole South
6 months
Got scammed so hard by this stand at the farmers market As a burrito connoisseur I cannot walk past a spot called Big Ass Breakfast Burritos without getting one I thought it was a little weird their sign said “ignorance will not be an acceptable reason for a refund” But
15
0
16
@ALEXEIMARTOV
Martin Bradstreet
6 months
@KairosPraxis @no_cap_cap yeah very complicated thing. My buddy @colesouth made a post once on X about how ex poker players are way too willing to blame variance in actual business situations. It has stuck with me for sure. When you actually work in a business rather than just invest in them, you can
0
2
5
@ColeSouth
Cole South
6 months
we're now deep in the WSOP main event, where it's very common for remaining players who respect each other to swap a few % of equity. why isn't there a business version of this? i'd def trade a small piece of my company for revenue-adjusted pieces of other solid ecom brands.
21
2
45
@ColeSouth
Cole South
6 months
The competition was stiff. Some said I was nuts to bid. But I stayed firm and rose to the occasion in a long, hard auction.
15
1
169
@ColeSouth
Cole South
6 months
pretty interesting drama going on in the Jiu Jitsu world right now... influencer/financial guru (putting it extremely generously) Derek Moneyberg posted a photo of him "earning" his BJJ black belt in just 3.5 years: last year my Jiu Jitsu brand surveyed ~2,000 practitioners. the
4
1
27
@ColeSouth
Cole South
7 months
ChatGPT is soooo good at finding discounts. Even for stingy Vuori it finds a solid 20% off code that works. It absolutely nails our brand’s discount program with spooky precision.
3
0
25
@ColeSouth
Cole South
7 months
I gained way more productivity quitting podcasts than I did quitting alcohol.
7
3
85
@ColeSouth
Cole South
8 months
Classic Amazon
@damccormick13
Dan McCormick
8 months
This is the #1 in Sports Nutrition Endurance & Energy Supplements on Amazon. It also is the #2 best selling creatine gummy on Amazon (by volume) having sold at least 50,000 units across all flavors and sizes over the last month, It also happens to be a creatine gummy with no
3
0
14
@ColeSouth
Cole South
8 months
Really surprising pivot by Meta, they are abandoning Shops Ads (where the customer checks out on FB/IG, never leaving the platform). Meta was pushing everyone into this ad format so hard the past couple of years. TikTok showed it worked at scale. It made a lot of sense: •
6
0
18
@ColeSouth
Cole South
8 months
Crazy scandal going on in Jiu Jitsu right now, is there any precedence for this? One of the top BJJ athletes, Jacob “JayRod” Rodriguez, was kicked out of his elite gym after they discovered he made AI generated porn featuring women who trained there. He (allegedly) took photos
4
0
22
@ColeSouth
Cole South
9 months
oh man this one is a throwback. RIP 🪦
0
1
4
@ColeSouth
Cole South
9 months
very interesting to see the pro-tariff goalposts move from: "bring manufacturing back to america" to: "get manufacturing out of china"
4
0
16