Chalice Custom Algorithms
@ChaliceCustom
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Chalice equips forward-thinking brands to own the transformative power of ad buying algorithms.
Joined June 2021
Check out our latest in AdExchanger. COO @ali_manning breaks down what taking control of Machine Learning will mean for advertisers. https://t.co/VV87iqzrMA
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BREAKING: Biden to name Jonathan Kanter to as DOJ antitrust chief. Scoop from @justinsink. More on @TheTerminal
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and @ericfranchi at MathCap "Chalice empowers marketers to create sophisticated, customized algorithms to create the most relevant marketing possible. Chalice is a massive step forward in programmatic buying, and MathCapital is thrilled to be an investor.”
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To quote @jefftgreen, CEO at TTD “Advancing the open internet is core to our mission at The Trade Desk... Chalice is our first investment. They are doing fascinating work, building on our API’s, and I have tremendous confidence in their founders and their mission.”
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ICYMI! Chalice is the first investment in @TheTradeDesk's new venture fund TD7. We're incredibly proud to be backed by #TheTradeDesk and @mathcapitalvc (affiliated with @mediamath)!
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We are proud to be the first investment in the Trade Desk's new TD7 venture fund! https://t.co/7UnQAmjrYA
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Such an awesome initiative and starting with one of the best in the industry @adamheimlich extremely excited to see the trajectory @ChaliceCustom can take from here!
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I really want to take the piss out of @adamheimlich but he clearly doesn't fuck around so uh... Congrats on the great news--well deserved, @ChaliceCustom !
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Trade Desk CEO Jeff Green not exactly downplaying the moment the ad industry is facing, using language like "things will never be the same" and "defining the internet forever"
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One reason we founded Chalice is our prior struggle to drive Incremental Sales Lift. The platform algorithm won't do it - its learned too deeply to take credit for sales that would happen without an ad. When we rip and replace it, the results are stunning. https://t.co/LfF72LDtYa
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WTF is interoperability? Here's a great explainer on one of our favorite topics --interoperability -- featuring quotes from Trade Desk co-founder Dave Pickles and Chalice CEO Adam Heimlich. https://t.co/ksMuptRD7K
digiday.com
Because interoperability can open opportunities for upstarts to build new tech that works with dominant systems, it could create threats to tech giants.
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know that feeling on the climb up of a rollercoaster? click, click, click, click... we're feeling that now. strapped in and holding tight! 🎢
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As many of you know, last year @adamheimlich and I co-founded an advertising tech company, Chalice. It’s. been. a. rollercoaster.🎢 One of our first clients was the BIDEN campaign. (um, yeah. for real.) And our success with it led us to working with the Ossoff campaign...
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Changes to identity are a problem for platforms, not Brands. Read our explainer on "What Brands need to know about Cookies" to see why. https://t.co/Xy7TxcSESy
docsend.com
DocSend helps you communicate more effectively by telling you what happens to content after you send them and letting you keep control in real time.
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Algorithms are like dogs. They serve their masters. Who is training yours?
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