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CategoryDev Profile
CategoryDev

@CategoryDev

Followers
65
Following
16
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Statuses
98

Startup playbook for creating and developing new market categories of products and services, written by those who have done it before. Curated by @akennada.

Silicon Valley, CA
Joined September 2014
Don't wanna be here? Send us removal request.
@CategoryDev
CategoryDev
9 years
"A better way to think about the new world of #marketing is Business-to-Human, or #B2H." @akennada Read more:
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@CategoryDev
CategoryDev
9 years
"An Unapologetic Defense of #Brand #Marketing for# B2B Growth" by @akennada Read it here:
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@CategoryDev
CategoryDev
9 years
In start-ups, your success is largely determined by your mentality. @Akennada explains why: https://t.co/OWmghyIjBy #startup #saas
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@CategoryDev
CategoryDev
9 years
When producing a tech conference, details matter. Here's how to nail your production from @akennada: https://t.co/nBTU91PXgr #tech
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@CategoryDev
CategoryDev
9 years
It's crucial to understand how investors view new category creation. Here's what they think: https://t.co/5zdRl5nYSI #valuation #vc #saas
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@CategoryDev
CategoryDev
9 years
The most significant decisions in the life of a new category #marketer is deciding what to name your #category.
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@CategoryDev
CategoryDev
9 years
Is your new category taking off? Here are the key #metrics to track to make sure it is: https://t.co/4EPYdjjucJ #saas #tech
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@CategoryDev
CategoryDev
9 years
It's crucial to understand how investors view new category creation. Here's what they think: https://t.co/5zdRl5nYSI #valuation #vc #saas
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@CategoryDev
CategoryDev
9 years
Take a cue from the pros, mentality matters in #startups. Here's why: https://t.co/OWmghyIjBy #tech #saas
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@CategoryDev
CategoryDev
9 years
When producing a tech conference, details matter. Here's how to nail your production from @akennada: https://t.co/nBTU91PXgr #tech
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@CategoryDev
CategoryDev
9 years
At #boxworks? You'll love reading what @akennada learned about category creation as an early @BoxHQ employee: https://t.co/SAVgyZl9EX #saas
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@CategoryDev
CategoryDev
9 years
If you want to success as a start-up employee, never stop dreaming. @akennada tells us why it's crucial:
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@CategoryDev
CategoryDev
10 years
How do investors view new category creation? @akennada sits down with @nakul of @lightspeedvp to find out: https://t.co/lLh6xp7In0 #saas
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@CategoryDev
CategoryDev
10 years
Here's what @akennada learned about #categorycreation as an early @BoxHQ employee #saas #categorydev -
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@CategoryDev
CategoryDev
10 years
The most significant decisions in the life of a new category #marketer is deciding what to name your #category.
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@CategoryDev
CategoryDev
10 years
How can you tell if your new category is growing? @akennada suggests you track these metrics: https://t.co/O1F9Aj3IFY #saas #tech #business
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@CategoryDev
CategoryDev
10 years
How do investors view new category creation? @akennada sits down with @nakul of @lightspeedvp to find out: https://t.co/Pgs0bZbGHs #saas
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@CategoryDev
CategoryDev
10 years
Here's what @akennada learned about #categorycreation as an early @BoxHQ employee #saas #categorydev -
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@CategoryDev
CategoryDev
10 years
If you build it, will they come? How to build and market a new category from expert @akennada : https://t.co/JjRX9ShCXK #saas #tech #business
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@CategoryDev
CategoryDev
10 years
Jay Flatley created a market for DNA sequencing from scratch cc: @illumina https://t.co/AJhk8iizTn via @BI_Science
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