Leading editors discuss the trends affecting the financial sector at the CIM Financial Services Marketing Leaders’ Summit 2020 @JH_Tweets @CIMinfo_Finance https://t.co/kIIGYOXn6e #finmarketing #marketing

This week's #InMarketing briefing is a special report from the @CIM_Exchange @CIMinfo_Finance’s Marketing Leaders' Summit 2020. The event was hosted by @JH_Tweets and moderated by @tonyjarvis247, @acp_dxb , and @CWoermann. #CIMFSS https://t.co/Et4DejRgbb

Enjoyed the panel at the CIM conference today, Brand and Culture the topic and Andrew summarising neatly #CIMFSS

“Thank you to all who joined us and all who helped pull the content together,” says @JH_Tweets. And it’s a wrap! #CIMFSS

Many thanks to all who joined and contributed to the #CIMFSS!

“We wanted to counter reputational pressure not with spin but with real stories,” says @DeutscheBank’s Lareena Hilton. “We realised that before going externally, we had to think first of the internal audience. We wanted to rally our employees.” #CIMFSS

“The reaction of employees to the bank’s response has been really positive,” says @DeutscheBank’s Lareena Hilton. “It’s unified employees despite working from home and not being physically connected.” #CIMFSS

“We’ve made great strides in incorporating sustainability,” says @Blackrock’s Josh Dibbens. “The one side that has been hit the hardest is the social side: mass unemployment, social divides widening, companies going out of business.” #CIMFSS

Last panel of the day: @acp_dxb hosts a discussion on brand, vision and culture in financial services. #CIMFSS

“I’d love media partners to be well positioned to deliver leads,” says @CMEGroup’s Helena Jarabakova “For us, it’s all about lead acquisition.” #CIMFSS

“One thing we can be grateful for is that we’re all coming out of 2020 with a lot more data,” says @Investec’s Alison Harbert. “To be able to give insights to a brand about how to reach specific audiences, that’s valuable.” #CIMFSS

“Google just rolled out Plex. We’re sure they’re going to be doing more there,” says @JSChariell. “This could be a nice way for the big banks to catch up digitally, to reach a younger audience. Big Tech’s involvement could be a positive. More partnerships.” #CIMFSS

“We’re looking at this ‘battle for banking’ theme for 2021,” says @JSChariell. “The wallet providers and challenger banks are all offering debit cards. It’s one of the big shifts we’re seeing.” #CIMFSS

“China has made great strides in keeping the virus at bay,” says @JKynge. “The Chinese economy is roaring back, recovering first. GDP growth is getting back to 6-7% towards the end of the year.” #CIMFSS

Starting session 2 of the #CIMFSS off with an esteemed panel of Editors!

Looking forward to the second session now. This mornings session was brilliant. Always love @ciaraniow straight talking, his & @DanielRowles @Target_Insights podcast is brilliant. #CIMFSS

Some really great content this morning from the #CIMFSS congratulations @JH_Tweets @CWoermann and team!

A fantastic morning at the #CIMFSS - looking forward to session two at 12.55

“Our personas are so neglected,” says @ciaraniow. “I’ve worked in companies where they haven’t been updated in 10-15 years. You need a much greater focus on the customer and matching the customer with the right solution.” #CIMFSS