BlueTideCreative
@BlueTideCreates
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Integrated MarComm firm specializing in public relations, strategy, crisis communications, branding, and storytelling. Owner and Head Mermaid: @ErinBreeden
Charlotte, NC
Joined July 2015
#DIDYOUKNOW: It's #WorldJellyfishDay! 🪼 Celebrate these colorful creatures with a symbolic adoption today: https://t.co/dkPPsPZ4yh
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Oh, the memories!! I was an intern in college for a former Virginia governor and the morning clip book was my responsibility. Good times 🫠
Just explained to my assistant, Kate, why I call the morning news packet "the clips" and she can't believe it. "how long did that take?!" We actually, clipped the hard copy newspaper, made a photo copy, then put together the packets for everyone in the office. It's true!
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The past two days have been huge wins for @BlueTideCreates and our team of creative collaborators. I took today off to catch up and get some rest. I’m so thankful for the risks we continue to take. The feeling of knowing you were right is pretty epic!
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I was 35. I was newly single with a high paying corporate job and quit to start @BlueTideCreates. It's evolved in the last 7 years, but I found a way to leverage my corporate experience with my love of storytelling. It hasn't been easy, but I've never regretted my decision.
How old were you when you made a major career decision that dramatically changed your life (for the better)? I was 24 when I quit my FT job to start freelancing full-time. Now I'm 10 yrs in. I just knew that office life/being on someone else's schedule 40 hours a week wasn't
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And just like that, the @BlueTideCreates merchandise line is live! https://t.co/lXsXCmx8Sl A portion of all sales from this line will be donated to the @NCCoastalFed, a nonprofit focused on education and preservation.
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Stop spending money on expensive courses you don't have time to watch or implement. The @BlueTideCreates Concierge Service is back! Expect hands-on assistance, guidance, and customized marketing and PR strategy. Ready to get out of the shallows? https://t.co/FNsz2m9SnZ
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Thank you to our amazing @SVPCLT volunteers&partners, like @BlueTideCreates & @rodneyscot1, for your work&reflections. What are YOU looking forward to tonight? https://t.co/HsyfRkUJQ9
@CKPPineapple@hopehaveninc@fcclt1@gardhouseclt@MonEMagnetsClub@SullenbergerAM@The_Third_Talk
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We're honored to be an in-kind sponsor of @seed20 and partner with the brilliant @KatieMcKiever to create the Digital Storytelling Package. We can't wait to work with @fcclt1 to further their message and mission!
Congratulations to recipients of: @BlueTideCreates & @KatieMcKiever Digital Story Telling@fcclt1 Online Community Vote@MonEMagnetsClub Video Production Package@SullenbergerAM
@WellsFargo$2,000 grant-2023 @Seed20CLT class Donations still being accepted https://t.co/NBNZ8BP0Ro
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Congratulations to our client, The Artisan's Palate for being featured in The Advocate for their commitment to community, charity, inclusivity, and artists. "This North Carolina Drag Brunch Has Raised Over $60k for Good"
What began as a way to employ drag performers during the pandemic has turned into a community fundraiser.
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Still thinking about my conversation yesterday with @jslackey about so called "experts" in marketing giving advice from 2016 about growing your business! And charging for it! A lot has changed since 2016, my friends. Be wary of the advice you take and what you consume! Bless.
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#BREAKING: It’s a great day for sharks! Thank you, @POTUS, and all the Congressional leaders who made the shark fin bill law. The U.S. is now removed from the shark fin trade. 🦈 #victory #FinBanNow
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We're working on our year-end PR roundup, and the flurry of new entries for the PR Crisis section, especially in the past two weeks, has been... something.
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This is exactly why I started the @BlueTideCreates Concierge Service. Marketing and an overall strategy as an afterthought can be detrimental to a business.
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The past month I've been head down launching a new program for small businesses, working on a big client project, and evolving @BlueTideCreates. I'm exhausted but so happy. Two biggest lessons learned: Trying to control things only limits you, and always trust your gut.
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If you're a small business owner, solopreneur, or just wanna learn more about PR, our friend @ErinBreeden of @BlueTideCreates is hosting an online "Foundations of PR" workshop through @skillpophq on Tue. 7/12 at 5:30pm. You can sign up here for just $24!
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Clients will come and go, and knowing when to step away is extremely powerful. No one has time to feel under-appreciated by a client or struggle with the dynamic when it clearly isn't working. It's ok to step away from a toxic client situation.
It's okay to walk away from a misaligned client. Not every prospect will be a fit for you, your business, or your values.
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A PR tip I give to business owners and startups is to invest in media training. Even if you don't think you need it now, you will fall back on media training/public speaking time and time again. Business owners, what do you wish you invested in at the start of your journey?
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If you've ever wondered if PR can positively impact your business, there is still time to sign up for our head mermaid's Foundations of PR class tonight. You'll even receive the video afterward. (Keet may or may not make an appearance🐾) Register here:
The Keet and I are taking a break from our quest for world domination to say that there is still time to sign up for my Foundations of PR class tonight. If you can't make it live, no worries, you'll be sent the replay afterwards. Register here: https://t.co/1JkEmLhSt9
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It may be time for a line of Blue Tide Creative branded swag🤔 @Pharaohbly what do you think about mermaids?? 🧜♀️
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