Machine Learning has been managing business activities for decades. The exciting part is how they keep evolving and optimizing even more of our experiences. https://t.co/Yvkdh6jnBG #marketing #ai #experiences #machinelearning

I really miss not getting to spend more time with the team Quickpath. They have done so much more than AI then simple marketing. #marketing #ai #somuchmore

I have hinted before, but I will be more direct. If you want to follow some friends of mine who have had "hands-on" #AI business experience - for the a FEW decades - checkout @Quickpath. They get it.

Brilliant!!!!!

So spot on. Brands need to be more about the customer versus themselves. Time for a change. Agree?

Understanding what is at the top of mind for CMO's helps most of us day-to-day marketers understand our focus, so I thought I would share (if you haven't seen it), #personalization #marketing

Always hard to keep up with everything, but here are 10 of them from Forbes. https://t.co/w9Q5WEDqEj #personalization #marketing

While some may argue, I tend to feel that "Personalization is King"; however, those that tend to disagree have a limited definition of personalization. BROADEN your views!!!

Funny how this discussion is happening in so many venues. I agree with her, save one point. Mad Men will have to realize that in today's digital interactive world, I will need multiple big ideas to personalize each motivation. https://t.co/jQVFM2SbI3

Another blog that I have started following, & here they are thinking about personalization in relation to email, as you should always be optimizing all of your channels. POINT!

Recently sat through a presentation of Brendan Witcher, at which time I immediately asked to follow him. If you get a chance to listen to him, I like his train of thought.

I like the context of this decision. Working within the 3 environments will enable a more robust means of managing, interacting, and even (dare I say it) empowering the customer. Your thoughts?

Interesting & something I agree with. In today's commerce, a customer decides the relationship, but companies are at a place where they can decide who they want to represent their brand. CEO of SFDC did it when they stood up & c… https://t.co/RElhmKFEeT

Hanging out with Arun lately lead me to some of his writings. Thought I would share. https://t.co/s1BM8yRzxV

Understanding your consumer is, in my opinion, the key to success for any industry. Coca-Cola gets it.

Working with a fellow #personalization cohort, I wanted to direct anyone attending Tealium: Digital Velocity to Sav Khetan's session. He gets it & is just as passionate about the topic.

I find the second point to be on point. (HA! Couldn't resist.) It speaks to the focus that all companies should be considering. Rather surprising that it is such a hard shift.

Interestingly enough, I have started batting around the word "relation" and "relationship" again when I am working, presenting or writing. I think "relationship marketing" is due a 2nd or 3rd iteration. You?

I have known these guys for years, as both a client and friends - though they might deny the "friend" piece. They have been working with marketing ML for decades, and they understand that ML is more than an algorithm.

NAILED IT!!!! They truly get it!!! If you want to hear my POV on the personalization story, but from a far more interesting source than myself: