Apex Marketing Group
@ApexMarketing
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Evaluating Analytics in Sports & Entertainment Sponsorships, Branding & Product Placements (Film/TV), Sponsor/ Naming Rights sales Media @apexmarketinggroup .net
Detroit, MI
Joined April 2009
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Branding ZILLION BEERS!
@DanaB_Number3
of
@barstoolsports
launched t-shirt & merch line (hitting $1.5MM in sales) also generated over $1.4MM of equivalent brand value for "Zillion Beers" - Social & TV Media (
@ApexMarketing
) & got a shout-out by Baltimore weatherman
@MartyBassWJZ
1
14
304
Reaching for the Sky! $5.7MM in media exposure (so far) for
@Nike
's
@Jumpman23
thanks to
@DeAndreHopkins
catch....evaluation by
@ApexMarketing
and story by
@Sportico
10
77
299
The
@barstoolsports
“Saturdays are for the Boys” towel got $90k of brand value during
@nflnetwork
#BearsvsLions
game
@stoolpresidente
1
50
298
Godfather of
#SuperBowl
regional (Mobile, AL) commercials - Law firm WHACKING various Insurance companies advertising characters (lookalikes) (
@TheGEICOGecko
Caveman,
@ItsFlo
@LibertyMutual
@Mayhem
) from
@davidjmaloney1
Maloney-Lyons)
3
87
238
Post game quote "I'm going to drink a lot of
@Budweiser
tonight.." Peyton Manning. That gave beer brand $1.6MM+ brand recognition value
3
158
92
Baltimore Flavor!
@JimmysSeafood
received over $817k equivalent brand value during the
@Ravens
@Titans
playoff game on
@NFLonCBS
#titansvsravens
5
13
73
No
#DillyDilly
on
@CBS
from today's
#TheMasters
coverage but
@barstoolsports
#SaturdaysAreForTheBoys
(FORETHEBOYS) made it on with
@TigerWoods
12th hole tee shot
@BarstoolBigCat
1
8
69
Two Cans! This guy has generated over $7.2 Million of equivalent brand value for
@budlight
No Cape needed
#WorldSeries
8
20
65
Halftime Kicks!
@jtimberlake
brought
@Nike
$2.86MM in equilvant brand value during the
#PepsiHalftime
show
6
23
51
And Now there are just 8!
@Nike
will have 6 out of 8 teams in
#elite8
and are guaranteed to have (2) in
#FinalFour
0
34
45
Top Hat! Triple Crown winning jockey Mike Smith riding Cutting Humor, provided his sponsorship partner Jeff Ruby Steakhouse with over $1.1MM of equivalent brand value
@TheRealJeffRuby
3
7
44
#Oscars
@chrisrock
providing
@girlscouts
with over $3.53MM in brand value in promoting Girl Scouts cookie sales
1
37
46
Mike Young guest announcer for
@jimmykimmel
provided
@JuniorMints
with $953k equivalent brand value during the
@TheAcademy
#Oscars
1
14
43
Timeliness!
@obj
provided
@Richard_Mille
with over $2.18MM of equivalent brand value, so far, from the media & social buzz around him wearing the $250k+ RM 11-03 McLaren model during today's
@Browns
game against the
@Titans
2
21
45
Here is the breakout for Apparel partners and NCAA Basketball Tournament teams -
@nikebasketball
leads with (40),
@UnderArmour
(17) &
@adidasUS
Adidas (11)
0
13
43
#PlayDelicious
@Saints
@A_kamara6
handed out
@Airheads
after his rushing TD bringing the Candy brand $433,000 in brand value
0
24
43
Sea of blue!
@barstoolsports
"Clown Towel" Marketing stunt gets exposure during
@NBC
@NFL
broadcast, rec'd $66k brand value during pre-game
4
17
42
Nike leads the field with 70% of the
#NCAATournament
teams - here is the breakout for Apparel partners & NCAA Basketball Tournament teams [Incr/Dec from 2019 Tourney] -
@nikebasketball
leads with (48) [+8],
@UnderArmour
(10) [-7] &
@adidasUS
Adidas with (10) [-1]
@Marchmadness
3
19
39
Branded Lid
@chancetherapper
"Best New Artist" brought $2.8MM in brand value for his
#3
@NewEraCap
hat during the
#grammys
1
20
37
Good thing
@JordanSpieth
uses
@Titleist
clubs brought his partner over $105k during 13th 2nd shot of TV brand exposure
@NBCSports
#TheOpen
0
13
35
GM 2 Stolen base by Cameron Maybin ‘Steal a base, Steal a taco’
@TacoBell
promo has rec'd $5.5 MM brand exposure in
#WorldSeries
GM 1 & GM 2
1
15
32
Dude in the outfield! James Adams brought
@Budlight
$532k of equivalent brand value during game 6 - "Always Save the Beers!"
@Nationals
@Budweiser
1
11
29
For those keeping score at home
@MoetUSA
@Lindt_Chocolate
&
@FIJIWater
official sponsors of
@goldenglobes
#GoldenGlobes
1
2
31
STELLAr Placement!
@StellaArtois
receives over $112k in equivalent brand value from
@b_dechambeau
sand wedge shot on the 13th hole
2
3
29
Open Champion
@JordanSpieth
brings
@UnderArmour
$795k in brand value during his 18th hole on the final round at
@TheOpen
on
@NBCSports
0
10
27
Coffee Cameo!
@Starbucks
receives $11.6MM (so far) of associated brand value (Online news, TV, radio and Social) from the
@GameOfThrones
placement (analysis by
@ApexMGAnalytics
) Article by
@westonblasi
&
@PesceNic
6
17
27
Dude with a Sign! The
@budlight
Seltzer Lemonade "drop-in" promo in the
@SuperBowl
provided the Seltzer brand with $1.68 Million of in-broadcast brand exposure. "When Life Gives You Lemons, Make Lemonade"
2
6
27
Felicidades!
@TheSergioGarcia
for winning
@TheMasters
he brought
@adidasGolf
over $12MM in brand value from the final day on
@CBSSports
0
17
25
This
@Gatorade
dunk brought the isotonic brand $1.72MM in brand value at the conclusion of the
#NFCChampionship
on
@NFLonFOX
@Eagles
2
13
25
That
@Gatorade
dunk was worth $2.02MM for Gatorade in equivalent brand value
#SuperBowl
@Eagles
#FlyEaglesFly
0
15
25
Foot Race!
@nikebasketball
leads pack again this year for
#NCAAMarchMadness
Team apparel partners,
@adidasUS
&
@UnderArmour
continue to grow
1
20
24
SWEET 16 University Apparel partners
#marchmadness
@nikebasketball
with (12)
@UnderArmour
(2) &
@adidasUS
(2) - Nike had (9) in 2016
0
23
24
HAPPY HOUR! Events from the sporting world are creating marketing bonanzas for alcohol brands
@ProperWhiskey
&
@budlight
@Browns
winning brought the
#DillyDilly
brand $6.8MM while
@TheNotoriousMMA
Presser provided his whiskey brand w/ $8.8MM of Worldwide brand equivalent value
0
10
24
STOOLIE!
@barstoolsports
receives $127k of equivalent brand value on
@ESPN
@NFLDraft
broadcast thanks to this Titans fan
@stoolpresidente
@BarstoolBigCat
0
2
24
Hard Knocked!
@barstoolsports
@BarstoolBigCat
shirt featured in
@hbo
#HardKnocks
worn by TE
@LWillson_82
@Raiders
1
4
23
Soda Wars!
@CocaCola
@dasaniwater
in
@RamsNFL
Stan Kroenke's owners suite and
@Pepsi
&
@Aquafina
in
@Patriots
Robert Kraft's owners suite
@SuperBowl
#SuperBowl
1
2
23
Hole-in-one
@TheMasters
on 16th by Matt Kuchar brought
@Bridgestone
$500k of brand exposure on the
@CBSSports
broadcast
#RealTimeAnalytics
0
17
21
Triple Crown winner
@EspinozasVictor
(Riding
#boltdoro
) brought his 3 sponsors over $1.5MM in brand value during Bob Costas
@NBCSports
pre-race interview
@KentuckyDerby
@MonsterEnergy
@Call811
& American Scaffold
1
5
21
"We're going to Disney World" commercial featuring Tom Brady and
@SuperBowl
MVP Julian Eldeman
@Patriots
@WaltDisneyWorld
#SuperBowl
0
3
21
In focus! Future sponsor branding opportunity for
@NFL
as
@TelvinSmith_22
is wearing the branded visor ("Jacksonville Jaguars") in
#ProBowl
would have provided $92k to a brand during 2nd qtr exposure.
@Jaguars
0
4
20
Drink up! Live shot of
@Patriots
owner Robert Kraft and
@Eagles
owner Jeffrey Lurie brought
@pepsi
's
@Aquafina
$1.6MM of equivalent brand value
#SuperBowl
1
2
19
Mountain Top!
@CoorsLight
generates $3,859,519 of equivalent brand value (so far), from its $125 worth of beer donated to 93-year-old, Olive Veronesi (media exposure from: TV, Radio, Social Media & Digital/Online News)
0
8
19
Peddling smooth Gin!
@VancityReynolds
@AviationGin
generated over $3.7 Million (so far) of equivalent brand value for the spirit (analysis of TV, Social Media, digital news), from the gin's commercial spot featuring the actress from the Peloton spot
1
7
20
Top Hat!
@chancetherapper
eclipses $5MM in brand value for
@NewEraCap
#3
hat following his 2 wins & performance @
#GRAMMYs
0
11
19
No Time Tonight!
@obj
removes the $2MM
@Richard_Mille
RM 56-02 Tourbillon before the game starts in Week 2 - but got a lot of exposure (which
@ApexMarketing
is tracking) from the Pre-game
0
10
19
Top Bag!
@MonsterEnergy
, sponsor of
@TigerWoods
golf bag, received over $568k of equivalent brand value during
#CapitalOnesTheMatch
2
3
19
Down to Eight!
@nikebasketball
with 6 teams in
#elite8
has a chance to have all
#FinalFour
teams - locked in 2 (South & West)
#marchmadness
0
15
19
The
@RobGronkowski
Factor bringing
@MonsterEnergy
$1.58MM in Pre-Race
#Daytona500
value from his crowd interviews on
@FOXSports
2
9
18
ACC Championship Comps.
@DukeMBB
@ZionW32
scored 21 pts in last night’s 1st half & generated $341k for
@nikebasketball
tonight vs
@UNC_Basketball
he scored 16 pts in the 1st half & brought
@Nike
$241,500 of equivalent brand value
0
1
16
2
16
17
Creating Havoc! With the
@AuburnMBB
win over Kentucky,
@UnderArmour
will have (2) teams (Auburn &
@TexasTechMBB
) in the
@FinalFour
for the first time since it entered NCAA apparel deals in 2004
#Marchmadness
0
8
17
The Intelligent Choice!
@newbalance
&
@AimeLeonDore
shirt worn by Kawhi Leonard provided $139k in equivalent brand value in pre-game of Game 1
#NBAFinals
@Raptors
0
7
17
Shining Armor -
@budlight
BUD KNIGHT makes an appearance in the stands of
#SuperBowl
bringing the beer brand $1.35MM in equivalent brand value
#DillyDilly
0
3
17
Ricky "Wild Thing" Vaughn aka
@CharlieSheen
just brought
@UnderArmour
$110k in brand exposure value during
#WorldSeries
2
8
16
Official
#TheMasters
tweet of winner
@PReedGolf
and a nice brand boost for
@UltimateHCM
(right sleeve) on
@TheMasters
0
2
16
0
3
17
Big Ten
@drpepper
exposure.
Dr Pepper rec’d $933k brand exposure during the
#Big10Championship
halftime Tution Giveaway promo
#OSUvsWIS
0
3
15
Valuable brand exposure during
@accmbb
Quarterfinal game
@DukeMBB
v
@Cuse_MBB
features
@nikebasketball
@Gatorade
&
@NewYorkLife
- led by
@Nike
thanks to
@ZionW32
for bringing the shoe brand $341k of equivalent brand value
1
7
16
Highlighted! Looks like
@espn
made an audible with their "FLAG" looking down and distance graphic from 1st half to 2nd half
1
5
15
Virtual Signage - now you see it! In the Disney
@NBA
bubble, teams will have key sponsors, Naming Rights partner & the team logo on the floor virtually, but limited to certain camera angles.
@SmoothieKing
and
@OchsnerHealth
featured for the
@PelicansNBA
0
3
16
Real Time analysis! brand exposure value from
@Corona
$753k on center mat during 1st Round
#MayweatherMcGregor
0
4
14
Masters foot race!
@FootJoy
received over $9.8MM of equivalent brand value in media stories (analysis by
@ApexMarketing
) from
@TigerWoods
wearing their golf shoes during the Masters.
@nikegolf
missed out on $3.2MM EBV during the broadcasts
@darrenrovell
1
4
15
This Saturday is
@drpepper
football day - the soda brand is generating over $8.5 Million in brand value for the various half time promotions during NCAA Championship games
2
7
15
Top draw!
@ZionW32
scored 60 pts in (2)
@accmbb
@DukeMBB
games (qtr & semifinal) - brought
@nikebasketball
$1,296,500 of equivalent brand value
1
1
15
"We're going to Disney World" commercial featuring
@SuperBowl
MVP
@PatrickMahomes
@Chiefs
@WaltDisneyWorld
#SuperBowl
0
2
14
1st half stats of
#elite8
Shoe war!
@UnderArmour
with $1.58MM leads
@Nike
$1.06MM w/ brand value during SC & Florida
#marchmadness
@CBS
game
1
5
15
Viva La Stool!
@barstoolsports
makes an appearance during the
@NovaMBB
vs
@saintmaryshoops
game. Brings the sports media brand some on-screen exposure.
#MarchMadness
1
1
13
Pylon Cam doesn't lie. Lamar Miller
@HoustonTexans
@UnderArmour
cleat was out & provided MD based shoe Co. w/ $124k brand value
@espn
0
6
12
Top Hat!
@kendricklamar
wins Rap Album at the
#grammys
Team Lamar provided
@TopDawgEnt
with $242k of brand value during the
@CBS
broadcast
1
3
14
If you were wondering what brand the lead time car is for
#Breaking2
its a logo-less
@TeslaMotors
Model S
3
2
13
Golf Foot Race - Athletic shoe brands
@adidasGolf
@nikegolf
@PUMAGolf
@UnderArmour
combined for $32MM brand value
@TheMasters
(in 4th Round)
0
4
14
The Tiger effect for
@Nike
!
@TigerWoods
provided
@nikegolf
with $10.8MM in equivalent brand value
@ValsparChamp
from (TV, Newsprint, Digital & Social) analysis by
@ApexMGAnalytics
(reported on
@CNBC
by
@TheDomino
)
0
6
14
Keith &
@DesormeauxKent
interview w/ Bob Costas gave
@PuraNaturalsPet
w/ $511K+ brand value
#BelmontStakes
2
3
13
Buc Dunk! Coach
@BruceArians
blue
@Gatorade
dunk worth $375K to the beverage brand
@Buccaneers
@SuperBowl
@pepsi
0
3
13
No Time Tonight!
@obj
removes the $2MM
@Richard_Mille
RM 56-02 Tourbillon before the game starts in Week 2 - but got a lot of exposure (which
@ApexMarketing
is tracking) from the Pre-game
0
10
19
0
1
12
Netflix and a Beer! The
@michelobUltra
@Netflix
crossover
#SuperBowl
commercial provided golf apparel brands with on-air equivalent brand exposure
@UnderArmour
w/ $350K &
@PUMAGolf
with $933k - see it here
0
0
13
The latest in Golf Sponsorship real estate (the skin)
@McIlroyRory
wearing
@StaminaPro
patch during
@PGAChampionship
@TigerWoods
wore
@KTTape
during the
@TheOpen
(which generated $3.96MM of brand value for KT)
0
3
12
Posties!
@PostMalone
crew in the stands at the
@SuperBowl
providing
@budlight
with $930k of equivalant brand value for the Seltzer
1
0
12
Dialed In!
@ESPN
@CFAPeachBowl
sideline coverage of
@LSUfootball
QB Joe Burrow (
@joe_burrow10
) after 1st half TDs, provides
@ATT
with over $1.86MM of equivalent brand value, above
@Nike
&
@ChickfilA
who also benefited
0
4
13
The KLAW! Kawhi Leonard sporting the "Kawhi Claw" brand during the
#NBAFinals
pre-game - providing his eponymous brand with over $238k of equivalent brand value
@kawhileonard
0
4
13
Top Armour!
@MichaelPhelps
provides
@UnderArmour
with $640k+ of brand value during
@NBCSports
broadcasts
#Rio2016
1
10
12
0
2
13
Spirit of the Open -
@LochLomondMalts
has received $183k in equivalent brand value on US broadcasts (so far), with the branding on the 16th green
0
4
13
Kickin It!
@adamlevine
from
@maroon5
brought
@Nike
$1.62MM in equivalent brand value during the
#SuperBowl
#PepsiHalftime
show
2
7
13
As we wait for the
#MayweatherMcGregor
fight - here are the Sponsors on the Mat inside
@TMobileArena
for tonight's fight
0
5
13
Both coaches
#msuvsmich
wearing
#AmazonDetroit
branded headsets providing $130k brand value during 1st half
@UMichFootball
@michiganstateu
0
4
12
Of the (10)
@MLB
Stadiums with Naming Rights that are hosting
#OpeningDay
games - the Financial category leads the charge with (4)
@Citi
Comerica
@Chase
@SunTrust
followed by (3) in the Insurance category
0
10
12
.
@KIA
gave sock maker
@Stance
$1.6 MM in brand value during
#SB50
commercial Christopher Walken
#KiaOptima
@CBS
1
17
12
Doing it for the Brand! Orange & Vanilla
@CocaCola
generates $126k of in-broadcast equivalent brand value during the first half of the
@KentuckyMBB
@AuburnMBB
#MarchMadness
1
5
12
#marchmaddness
@Nike
has 9 ($31MM brand value/round) of
#Sweet16
Teams
@adidas
5 ($17.2MM)
@UnderArmour
2 ($6.9MM)
0
11
12
Top Hat!
@chancetherapper
branded
#3
@NewEraCap
received over $2.6MM of equivalent brand value during the Flamin' Hot
#NowItsHot
@Doritos
@SuperBowl
Commercial although less then the $5MM+ he achieved during the 2017
#Grammys
- the
#3
Hat is currently SOLD OUT on his website
1
6
12
The
@Target
sponsored “The Middle” video during the
#Grammys
with
@Zedd
@MarenMorris
brought the bullseye brand $1.07MM in brand value.
1
3
12
CHAINSAWS!
@DogBountyHunter
provides
@oakley
$18k of Product Placement value
#Sharknado4
@SharknadoSyfy
@acferrante
0
6
12
Ready for Lift Off!
@CocaCola
Orange/Vanilla twins make their "in the stands" cameo appearance during the
#NCAAChampionship
generating - as an extension of the brand partnership Coke has with the
@NCAA
and
@marchmadness
2
2
12