Anvar Jabirov
@Anvartis1ng
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Wonder why your ads won't scale?
Learn more >>
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We just scaled one client from $1K/day to $10K/day in profitable ad spend in just 9 days
I’ve created a word document on how we did it:
✅ Storyboarding
✅ Campaign Structure
✅ Daily Backlog
Like+RT+Comment “send” and I’ll DM it to you
(must be following)
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$1,000,000 In 10 Months: Our Growth Plan Revealed In A Case Study.
I’m pulling back the curtain:
✅ Creatives
✅ Upsells
✅ Landing pages
✅ Media Buying
And a lot more...
RT, Like & Comment "SEND" and I'll send it (must be following)
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I’m Giving Away 21 Proven Ad Concepts That Took Our Clients’ From As Low As $650/day Up To $50k/day.
Copy any of these and watch your CPA melt.
RT & Comment “SCALE” And I’ll Auto-DM It To You.
(Must be following)
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some of you are
$10M smart, but $0.1m rich
ask yourself: are you in the right vehicle?
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My Simple 2-Min VSL Has Generated $267,215 @ 3x ROAS For A Supplement Brand In The Last 90 Days.
I broke it down into a repeatable process so you can duplicate it for your brand.
RT & Comment “VSL” and I'll send it to you.
(Must be following so I can DM)
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Here's the 5 step framework my agency uses to write 130+ UGC scripts per month.
It generated multiple 7 figures for our CPG partners year-to-date.
RT & Comment “Script” and I'll send it to you.
(Must be following so I can DM)
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Here's A Foolproof 3-Step Action Plan That Will Help You Create An Ad That You Can Scale to $4k, $10k And Even $15k Per Day.
RT & Comment “Banger” and I'll send it to you.
(Must be following so I can DM)
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On this side of ecom/dtc/dr twitter the depth of "value" (when it comes to ads) is capped at the level of...
a) Scriptwriting
or
b) Hooks.
Boooooriiiing ...
The real ALPHA goes way deeper than that.
True bangers, that scale to 5-fig in daily spend are more than just copy…
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When I see an offer with:
- DR creatives
- Quiz funnel
- Targeting women
- Co. registered in Cyprus
I know they printing.
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We've tested this "Pop Quiz" style hook across 8 different brands
And it crushed in each instance
Works great for VSL openers, as well as for short form UGC
If you swipe it - make sure you don't bait and switch
The following part of the ad must flow naturally
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The only notifications you should have on:
1. Mom / Dad
2. Bank deposits
Rest is on mute ✈️
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this year I met three 8 figure cats that use androids with a crack on the screen
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This was my first attempt at producing a podcast-style creative for a client.
Frankly - I didn't expect it to perform as the offer is targeting men above 50.
Turned out to be a top performer that scaled to $2.4k/day in ad spend within just 4 days.
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I’ll never forget that one time
When a client asked for a refund
Because our copywriter wasn’t black
Hence (according to her)
We aren’t qualified to write ads that target black women
🤡
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The only 3 creative formats you need to test in your ad account to scale:
1. UGC
2. Image ads
3. VSL (2min+)
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CASE STUDY: How
@ecomwithbrook
Scaled On Meta From $1k/day to $10k/day In Spend With Our Creative Flywheel™️ Framework
🧵
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Direct Response Legends I Learned From:
1. Claude Hopkins
2. Eugene Schwartz
3. John Caples
4. Garry Halbert
5. Michael Masterson
6. Frank Kern
7. Jay Abraham
8. Todd Brown
9. Craig Clemens
10. Stegan Georgi
11. Alen Sultanic
12. Peter Tzemis
13. Zarak
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How To Scale To $75k/day On Meta:
1. Find a PMF
2. Dial in your back-end (LTV maxxing™️)
3. Test new creatives weekly
4. Test new landing pages bi-weekly
5. Track your shit religiously
6. Stay fucking consistent
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"It was all a dream".
It's an absolute pleasure to share the platform with some of the biggest names in the industry at
@AdWorldOfficial
Get 25% off your ticket with this link
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Phrases to avoid in your UGC ads:
1. I'm obsessed
2. Gamechanger
3. OMG
4. _________ ?
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"how i get shit done"
9am - 1pm
High-leverage tasks only.
- Writing copy
- Prospecting
- Building systems
0 comms: no Slack, no email, no phone calls, nothing.
1L of water w/ electrolytes and 2x espresso.
Skip breakfast (respectfully)
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This is a perfect illustration of your prospects’ headspace when they see your ads
Dumb down your copy, reduce the cognitive load, trigger the croc brain
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Leveraging AI for creative production helped us cut down costs by 65%
❌ $450+ creators' fees
❌ Slow turnarounds
❌ Non-modular content
✅ Rich asset library
✅ Rapid fast copywriting
✅ Lean team and low costs
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Positioning For Dummies Or How To Decommoditize Your Offer
1. Create a bundle (2-3 products)
2. Its name must imply a solution
3. Hone in on a specific avatar (30yo with cellulite)
4. Dumb down the unique mechanism
5. Use visuals to explain how it works
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My team at have produced 3200+ CPA-melting creatives for 52 CPG brands in the past 12 months.
1 in 3 of our clients scale their Meta ad spend by an average of 109% in the first 2 months.
🧵Scroll through this thread to check out some of our work:
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nothing is better
than the thrill
of launching a
new campaign.
RUN UP THE ADS
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Selling supplements with UGC isn't easy.
Here's the formula:
1. Direct response script
2. Charismatic 50+ y.o. actors
3. Strong offer
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Calm down boy
You make ads to impress dtc enjoyors
I make ads that beat control and scale on cold traffic
How about we pick an affiliate offer, chop up ads and compare the ROAS from $5k in ad spend each?
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Across $3M/mo in supported ad spend
We see green screen-style hooks with some provocative imagery as top performers
Hook rates as high as 46% and video plays at 95% / Impressions at 1.75% on a minute long ad.
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"Can I copy your homework?"
"Yeah just change it up a bit so it doesn't look obvious you copied."
"ok"
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Makes you giggle but doesn’t sell
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If you're selling a product that is easy to demonstrate
DON'T stress about the unique mechanism
DON'T write a long-form ad script
DON'T worry about advertorials
DO split test your avatars
DO get creative with editing
DO leverage engagement hacks
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making 6fig/yr income
is like benching 225lbs
you’re out of the newbies league
but you pale in comparison
to real veterans
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new angle just dropped
When you become a dad you have 3 options:
You can run away. You can continue (or worse, begin) a cycle of neglect and abandonment that hurts you as much as it hurts your family
You can react. You can let life happen to you and go through the motions. Getting slightly slower and…
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7K
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And some of you mfs cry
When your 7th creative test flops smh
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49
Daily prayer and marriage can fix your discipline for good.
They did change mine.
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Marketers are masters at rationalization (aka copers)
Whenever the most mediocre piece of content pulls in a few $$
They’ll sit down and come up with the most vague reasons to “why it works”
Which emotional buy-in bruv?
This vanilla marketing doesn’t work
Slap a before &…
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I spoke to a little over a 100 brand owners this year
And it’s funny how some of them say: “oh man, we’re spending too much on ads, last 30d was $80k”
And then you speak to ballers who go: “I need more creative bro, been stuck at $30k/day for months - i wanna scale”
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Media buying + DR copy is a lethal skill combo. The original printing license™️
Possessing these skills and simply resorting to serving others in exchange for a fee
Is an act of cowardice.
With that being said - I'm turning into an affiliate for a select few of our clients.
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If I were doing UGC for
@getsupply
Here's exactly what I'd focus the video ads on to lower the CPA and increase the creative's lifespan for
@soundslikecanoe
's shaving brand
🧵👇
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If you wonder what kind of hooks get a 50%+ thumbstop 👀
Acute pain point + DR headline + provocative visuals.
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Y’all ever just wake up…
look in the mirror…
and SHOUT
“I OWN COLD TRAFFIC!!” ?
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The general benchmark I'm seeing:
If your ad reveals the product in the first 5-7 sec
And you manage to retain 5% of viewers beyond the 10th second
It's likely to become a banger.
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Whenever your lead is "X Reasons Why" or "X Myths About ____"
List them backwards i.e. Reason 3....2...1
That will increase the avg. playtime
As the viewer will want to get to
#1
...
Just another cognitive bias :)
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Imagine...
If you had a lean in-house creative team
That churned out new ads each week
And every 7th test turned into a winner
Spending $1k-$10k/day
And all you did was approved the script
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the masculine urge to unfollow all dtc enjoyors and only mess with DR dudes / affiliates
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makes you giggle but doesn’t sell (c)
I’m willing to bet my money that for this kind of product - nothing will outperform image ads or motion graphics
Plus this was poorly executed, acting and production are cringe
My friend Matt started a comedy sketch creative production company for DTC brands so naturally we had one made for Braxley.
I haven’t gotten to act like this since high school theatre 🤣😎
Lmk if anyone wants an intro!
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UGC Breakdown
#01
This UGC became one of the TOP performers in our client's ad account
➡️ Thumbstop: 58.57%
➡️ Thruplay/3s view: 27.72%
➡️ CTR: 1.72%
Here's our exact strategy on how we did it:
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I never understood why some americans call dudes they're beefing with a "Bro"
Also using that to approach a stranger...why?
Like where I'm from
a) bro can only be a friend
b) you have to deserve the title
Stay conscious of your lingo
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V Shred have some of the smartest marketers on the team.
Bc the of the JRE-alike setup - the average consumer will instantly perceive the spokesperson as an authority and as a result, believe OR at the very least - open up to a controversial idea i.e. the unique mechanism.
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Decided to refine our creative protocol
So I started breaking down the ad library of one of the biggest DR brands on FB
6-9 months from now I'll drop some alpha on how to deploy this strategy
(HINT: It's NOT What You Think)...
But for now, I'll test it internally
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Once my team shipped this
I seriously considered running up blackhat youtube ads 😂
ahem....a few learnings for you:
1. Shoot as many b-rolls as you can
2. Use AI voiceovers
3. Cast actors
4. Chop up iterations
5. Profit.
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8 Ecom Offer Components That Can Unleash Your Conversions And ROAS
Covered In a 15-Min Loom
✅ Split test ideas
✅ AOV boosting tips
✅ Real examples
Retweet and follow to get access to it (only for 72 hours)
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@Commissionwizz
This ancient peruvian plant has put the billion dollar viagra industry at risk of going bankrupt and was banned for the last 60 years, until now.
Watch this important presentation now to learn how thousands of Americans in their 70s, 80s and EVEN 90s are waking up to teen-like…
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Personally - I don't like the narrative of
"Make TikToks, not ads"
However, 10-15% of our creatives still blend into the organic feed.
If your ad creates curiosity and has a call to action - it's worth testing.
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When making creatives - focus on:
• Storytelling
• Transformations
• Irresistible Offers
Don't stress about:
• Transitions
• Colors
• Fonts
Key levers first, incremental tactics - second.
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My monday started with a 3x ROAS from an AI-generated creative.
GM.
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Sat down with
@CEOLandshark
He was the first person from MT I met irl last year when I was living in Istanbul
Still one of the most meaningful connections I’ve made 🚬
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Seeing a subtle influx of JRE styled ads lately
I can imagine it performs well if the script is good
I'll create one myself this month for the brand you all know 👀
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If you're targeting a sophisticated market - don't sell the product in the ad
But rather tease the content of your advertorial / VSL
And let the funnel do the selling
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From $374K/mo to $669K/mo in 3 months profitably.
Here's how we took this beauty brand from spending $12k/day to $22k/day with just a few bangers.
short case study:
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Advertorial Swipe 🚬
97% of Western European countries banned adding fluoride to their water
Yet 70%+ of U.S. cities still add it to theirs!
The majority of Americans think it’s healthy when in truth, it's harming their health
Here’s why fluoride isn't improving your brain or gut health
THREAD
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A good day
Starts with a good night of sleep
A good night
Starts with a good day of work
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Empty canvas...🎨
You gaze into it
Just to come back later
And see the glorious
"ROAS 3.11"
Another W
FEW...VERY FEW
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What marketers get wrong is that
it's not about UGC or TikTok or
VSLs or Chatbots or SMS...
Mediums will always change and
evolve at an alarming pace.
What truly enables ads to convert is
the copy & offer.
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If you run ads to an advertorial or a VSL page
Consider testing creatives that don't reveal the product
But rather tease the solution and "sell the click"
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Opened ads manager
Saw one of our ads ripping 15x ROAS
“FB’s prolly glitching”
Turns out it is
Actual number is 5x
(403% after cogs)
ANYTA MAX WYNN
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