The flight attendant asked what I was doing. I didn’t know how to explain. Prompting in airplane mode? * Talking into a DJI microphone * Speech-to-texting with @SpokenlyApp with the parakeet local model * Instructing the big fat 92GB @0xSero reaped GLM 4.7

#Industry is firing on all fucking cylinders this season. This episode tonight is some of the best tv I’ve ever seen. Just incredible how the show kept getting better and better the more it dived deeper into its fucked up characters

season 4 ep 2 of industry one of the best episodes of tv i’ve ever seen

oh Industry come get your baddie chain, that episode was fantastic

Industry s4 e2's bottle episode on Sir Henry Muck really is one of the most incredible hours of TV you're likely to see this year. I interviewed Kit Harington, who broke it all down - including *that* big twist:

Henry Muck is trying to take Kendall Roy’s spot as HBO’s number one depressed boy.

Give Kit Harrington the Emmy already

I think kit harington is doing a great job playing henry muck in industry

but that episode... wow. television is so good. television can be so good. they don't want us to know that, they're trying to make us forget, filling our screens with mediocrity for months at a time, they don't want us to have this feeling!!

Rental Family(2025) A Good Watch.

Stood on business.

THISSSSS IS AN ENTRANCE FOR A CHARACTER OF ALL TIME

Average side plot of an employee working under Harper Stern:

Oh nah... he's a demon #IndustryHBO

Industry is a show that captures the essence of the 2020s as a decade so far. I’ve never seen a show that is so consistently relevant and is so specific to this moment in history. Like it always has the finger on the pulse of our current cultural zeitgeist.#Industry #IndustryHBO

#Industry S4 Episode 1

So don't sell a dumbbell. Sell the outcome: fitness and confidence. Sell the idea that someone will get super jacked by buying your dumbbell. Or in your case, whatever product or service you're selling. People buy into emotions. People buy into who they believe they'll become.

They're going to buy one dumbbell brand over another for emotional reasons. Most people can and will replicate your product or service. You have to sell a desired outcome to your customer. Ideally, you must create a unique emotion that your competitors can't replicate.

The reality is, most software is commoditized. Most products and services solve the same problem. Just like gym equipment. Nobody buys a dumbbell because of its specific product features. They buy it because they want to get jacked. They want to feel better and be someone else.

I was talking to a friend earlier today about how engineer-led tech brands tend to obsess over product features. They can get a bit too excited about new releases, features, and specs that confuse or bore the majority of people. And that's reflected in flat marketing.