Anita Elberse
@anitaelberse
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Harvard Business School Professor. Expert on the business of entertainment, media and sports. Author of #Blockbusters. Baller. [email protected]
Joined April 2009
"Not bad, huh." - @3gerardpique. The three most beautiful words ever spoken, as far as I am concerned. 😉⚽️ #BakerLibraryBallin' @HarvardHBS
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🚨 New case alert! 🚨 You didn’t think I would let last year’s most-talked-about transfer — and the collaboration of two of the biggest legends the sports world has ever seen 🐐🐐— go by without a case, would you? I didn’t think so. 😁🏆⚽️( https://t.co/ZoBVLeU6YJ)
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🚨 New case alert! 🚨 The unparalleled @francis_ngannou now stars in his own @HarvardHBS case study, and rightly so. 🥊 (Thank you, @Marquel_Martin, for making it all possible! 🙌🙏) Leave a comment below if you want a chance to win a free preview copy!
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New case alert! 🚨 An examination of the unparalleled Mohamed Salah, his agent Ramy Abbas, and their contract negotiations with Liverpool FC last summer. 😁 Big thanks to @MoSalah and @RamyCol for offering a look behind the scenes, @taherelmoataz, @liverpoolfc, and @ianlynam. 🙏
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@HarvardHBS @Susie_Wolff @anitaelberse Read Anita's piece on Toto's leadership lessons in the latest @HarvardBiz here. 👇 https://t.co/7vnJueMWX7'
hbr.org
Toto Wolff, the team principal for Mercedes-AMG Petronas—arguably the most impressive team in F1 racing history—has led his organization to unparalleled success. Mercedes earned the Constructors’...
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All watched by the Netflix’s “Drive to Survive“ cameras… 😎 And in the same week that my Harvard Business Review article on Toto’s leadership lessons is released (go to https://t.co/Mi28zlVwSv to read it in full). The best of times! 🏎
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We talked about their leadership approaches, why Mercedes fell behind this past season, how the team is responding, and even who does the driving in the Wolff household (Toto, apparently — even if Susie (“You’ve got to pick your battles”) of course is the better driver😉). (2)
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Mercedes F1 team principal Toto Wolff returned to the @HarvardHBS campus this week, this time accompanied by his wife @susie_wolff, a real force in motor racing in her own right. I was lucky to be able to moderate a conversation with them in front of a packed auditorium. (1)
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Attention all professional athletes! 🚨 We’re running another edition of the #CrossoverIntoBusiness program! Applications for this (free!) mentorship program — built to help athletes be better prepared for business activities — are due on Oct 10. See https://t.co/AHUvK124fm 🏆
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Amsterdam, May 20! 🇳🇱 Can’t wait!
Mijn favoriete rockstar Harvard professor @anitaelberse geeft haar legendarische business case lessen over Beyoncé, Jay-Z, Disney, Netflix en F1/Mercedes bij Skybox op 20 Mei. Don't sleep! --> https://t.co/OS8ltqTazN
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Year 1️⃣9️⃣ (!) of teaching MBA students at @HarvardHBS is in the books. I wrapped my course with these 180 awe-inspiring humans yesterday. 🙏 THANK YOU, BEMS students, for all the wisdom, enthusiasm and fun you brought to our case discussions. You were magnificent. 🙌
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We were all smiles 😁 earlier this week when the amazing Dwyane Wade and ‘Mike ‘Vino’ Levine visited @HarvardHBS to speak to my MBA classes, dropping gems of wisdom about basketball, business and life to a packed house. 🙌 (📸 by the unparalleled @evephoto)
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New case alert! 🚨 I finalized a new case on the @NFL yesterday, and am teaching it on Tuesday… That’s by far the closest I’ve ever cut it — not quite on par with those impossible throws by @patrickmahomes and the eye-popping catch by @edelman11, but playoff worthy perhaps? 😁
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Professor Toto Wolff was in the house last week! So amazing to have the @mercedesamgf1 team principal share his experiences in my MBA class at @HarvardHBS on what it takes to build a winning team — and maintain that success. #lifeatHBS 🐐🏎💨
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No biggie. Just taking a quick break after doing some laps around Baker Library in the @mercedesAMGF1 car. Typical Wednesday at @HarvardHBS, really. 😉🏎💨 #vroomvroom 🙌 More photos to come from what was a very special day! (📸 by @evephoto
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New case alert! 🚨 So excited to debut my case on Toto Wolff and @mercedesamgf1 in my @HarvardHBS MBA course next month! (I have 🔟 free copies of the case to give away — respond with the hashtag #pickme for a chance to win!🏆)
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It was amazing to have you in Harvard’s BEMS program, @arod! We all learned so much! 🙏🙌
Thank you @HarvardHBS and @anitaelberse for giving this lifelong student the chance to put on a backpack again. You’re never too old to try new things 📚. @LarryFitzgerald
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New case alert! 🚨 This two-part case features rock stars such as @chrislyons and @KevinHart4real, and explores Andreessen Horowitz’s Cultural Leadership Fund and its role in launching Clubhouse. Can’t wait to see what our MBA students make of this one! 😁
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Excited. 🙌 I hope you’re ready for some hard-hitting questions, @CP3! 😁
I'm teaming up with @anitaelberse again for a series of virtual conversations on @Zoom! Join us as we talk about the impact of last year, hurdles of leadership and our HBCU business class initiative. Sign up today to join us 👉🏾 https://t.co/ao6m4rRbFF
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Spoke with @DwyaneWade right before his retirement. Since today is #TBT, I'm sharing that interview via the #305MiamiDeportes podcast. He talked about the @HarvardHBS #BEMS program that is taught by @anitaelberse. Good people! Here's a link to the episode: https://t.co/0GajuqyzOE
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Attention professional athletes! 🚨 We are at it again with the #CrossoverIntoBusiness program this spring semester! For athletes hoping to learn more about business. And fully virtual this time, so a unique opportunity for those abroad. https://t.co/Qq68b56xCn Apply by Jan 4.
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