You can discount without looking like you’re discounting. Product bundling is probably the easiest way to do so. Instead of 15% off storewide…. Try this:. • “Build your set and save”. • “Complete the routine - 3 for 20% off”. • “Our most gifted trio (Save $12)”. Feels.

If your second point of contact after the first shipment/subscription completes is a charge notification. you’re already too late. That’s not a reminder.That’s a breakup opportunity.You’re telling them…I am coming for your wallet.You’re not telling them I am about to make your.

Mobile homepages often try to tell the brand story. But in a micro-moment?. The customer isn't here to read your story. they’re here to fix a problem. That means your mobile homepage has one job: 𝗿𝗼𝘂𝘁𝗲 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁. Here’s how to turn that homepage into a.

Micro-moments = phone in hand + problem in mind. And if your brand doesn’t live in that space…mobile-first, distraction-proof, and thumb-ready…well, you’re just background noise. Here’s what mobile micro-moments demand:. • Your fonts had better be readable with one eye.

How would you validate an idea for a new company? . What is your approach?. Some people start with their spouses, other friends. To me. this is a big no, no!.It is okay to share aspirations and goals with them. But not ask for validation. There is a little bit or art, little

It’s not complicated. Friction = effort.Effort = hesitation.Hesitation = lost sale. Your job as a brand isn’t just to sell.It’s to make the buying process feel effortless. Not just fast.Not just pretty. Make it Effortless. That’s the bar.

Most 404 pages are dead ends. In micro-moments, that’s murder. Here’s what to do instead. 𝟭. 𝗣𝗿𝗲𝗱𝗶𝗰𝘁 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗵𝗲𝗿𝗲 If someone hits a dead link from an old TikTok or blog post. give them a warm handoff, not a cold shoulder. Example: “Looks like.

The CTA button on your PDP is prime real estate. And most of the brands are wasting it. Let’s break down what kills conversion here:. 𝟭. 𝗪𝗲𝗮𝗸 𝗰𝗼𝗻𝘁𝗿𝗮𝘀𝘁.If your CTA blends into the background. it’s friction.Make it pop.This is not the place to stay on brand with.

If your homepage looks like a brochure. it’s not converting. Most brands sites still think people want to 𝘭𝘦𝘢𝘳𝘯 on the homepage. Nope. They want to 𝘬𝘯𝘰𝘸. Fast. • What is this brand. • What’s in it for me. • Can I trust them. • Where do I click next. The.

Everyone thinks micro-moments = ad budget. But some of the best wins come from smart content paired with smart surfaces. Here’s the move:. 𝟭. 𝗙𝗶𝗻𝗱 𝗵𝗶𝗴𝗵-𝗶𝗻𝘁𝗲𝗻𝘁 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗼𝗹𝘃𝗲𝘀.- Example: “How to clean white sneakers”. 𝟮.

Free shipping thresholds are like magnets….…but only if they’re close enough to pull. Here’s what most brands get wrong:.They assume that if they raise the threshold to $75, thinking it’ll raise AOV.And technically, it might. potentially for fewer people. But when $75 feels.

Micro-moments are more emotional than logical. We like to think people research, compare, weigh pros and cons. But in reality?. It’s:.1. Does this feel right?.2. Can I trust this?.3. Will this fix my problem now?. If your site doesn’t answer those 𝘧𝘦𝘦𝘭𝘪𝘯𝘨𝘴 in the.

So many brands jump to a full redesign the second they see conversion dip.But most of the time. it’s not just the UI/design.It’s the friction. Your customers are:. Confused about shipping.Unsure about fit.Missing trust signals.Battling endless upsells.Getting stuck on mobile. A.

Everyone wants their first 1,000 customers. But. most people start in the wrong place. Founders tend to want to build the product first. and then go searching for someone to sell it to. In this episode of @TheAsomPod, we flipped that script. We break down the real playbook.

The “Subscribe & Save” toggle on PDPs is not a feature. it’s a test of trust. Here’s the reality….If that toggle feels like a trap. nobody’s clicking it. 𝗦𝗼 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗳𝗶𝘅 𝗶𝘁?. • Make it visual. not just a checkbox buried under pricing. • Explain what’s.

Luxury DTC isn’t about impulse….It’s about 𝘫𝘶𝘴𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯. Luxury DTC brands don’t live in the impulse buy zone. You’re not selling a $29 t-shirt…. You’re asking someone to drop $300 on a pair of boots…. $600 on a skincare routine. $1,000 on an at-home.

Want to win micro-moments?. Kill the PDP. Okay, not literally. but stop sending traffic only there. I know that is a controversial and unpopular statement. My point is, do not only rely on the PDP. PDPs are built for exploration. For conviction. Micro-moments are built for.

Let's talk a bit about generational marketing and I will pull in an example of @jcpenney in the conversation. When Ron Johnson (the brain behind @Apple 's Stores and Genius Bar) came over to run JC Penney. he got it. @jcpenney not only needed to draw in the new generation to

So many brands jump to a full redesign the second they see a conversion dip.But most of the time. It’s not just the UI/design.It’s the friction. Your customers are:. Confused about shipping.Unsure about fit.Missing trust signals.Battling endless upsells.Getting stuck on mobile.

RT @yojimmykim: Big News: CR San Diego is back on Sept 22-23 - right on the water with a brand new website 👇. And we've made some huge chan….