Ad Standards
@Ad_Standards
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Ad Standards is Australia’s independent advertising complaints adjudicator working with the ad industry and the community. #KnowYourCode #ResponsibleAdvertising
Australia
Joined August 2013
Ad Standards has been handling community complaints about advertising for more than 20 years. We’re excited to share our new video that explains a little more about who we are and what we do. To get to know Ad Standards and the #adrules even better visit
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Our 2022 Review of Operations is now available. In 2022, Australians lodged 2,601 complaints which raised concerns about ads seen across all media channels. View the full report 👉
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Ad Standards is here to help protect the community from harmful advertising content. We accept complaints about advertising across all media – online and off. If you see an ad that you think crosses the line, lodge a complaint at . #SID2023
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Don’t end up in tears, safely advertise your beers. Our latest article takes you through how complaints about alcohol advertising are handled. Read it now 👉
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The ACCC have formally announced they are doing a sweep of social media influencer platforms to identify posts that contain potentially misleading content. Check out this article to understand the basic industry requirements for labeling ad content 👉
We're running a sweep to identify misleading testimonials and endorsements by social media influencers, and will include more than 100 influencers mentioned in tip-offs from consumers who responded to our Facebook post.
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Earlier this month we hosted the Ad Standards Community Panel in Sydney for a training day. They heard about the current code reviews, recent developments in advertising regulation and heard from @DivCouncilAus. Find out more about the Panel 👉
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December 3rd was International Day of People with Disability. Around 4.4 million Australians have a disability. We encourage advertisers to contribute to a more inclusive and equitable world by including positive representations of people with a disability in advertising. #IDPwD
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Did you know we have a page on our website that provides guidance on where the Community Panel tends to lean on specific issues? Our determination summaries page can help you understand if your ad is at risk of breaching the codes. Check them out here 👉
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The AANA have launched a major review of the Environmental Claims Code. We’ve noticed increased concern around environmental claims and encourage you to have your say on the rules that apply to environmental claims advertising. View the discussion paper 👉
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While 'cringe' doesn't quite fall within the advertising codes we administer, we do accept complaints from people of any age. So our advice to Ollie. if you see an ad that you think crosses the line then you can lodge a complaint with Ad Standards.
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AiMCO is holding an exciting webinar with a panel of experts that includes Ad Standards’ very own Executive Director, Richard Bean. Tune in on Tuesday, 8th November to hear all about industry regulations, ad disclosure and consumer law. Book your tickets 👇
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A reminder to all advertisers to always be aware of the content in your ads, and ensure that any horror or violence featured is relevant to the product, and appropriate for the audience it is being shown to. Find out more at 👉
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Do you work in marketing? Ever wondered what would happen if Ad Standards raised a case about one of your ads? Our latest article will step you through the process 👉
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In our latest bulletin find stories on a lingerie brand’s ad that was a little too risqué for an afternoon timeslot, an automotive retailer’s ad that raised health and safety concerns, and an ad that some thought portrayed Aussies as ‘stupid yobbos’. 👉
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October is Mental Health Month, a time to reflect on both your own mental health, and those around you, including your customers and audiences. Ads can be a good way to reduce stigma around mental health given the content is made responsibly. Learn more 👉
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In our submission to the ACCC’s latest Digital Platform Services Inquiry Issues Paper we share insights from our own complaints data about social media advertising and misleading and deceptive content. View our submission here 👉
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Competitions are a good way to build your brand, but if you mislead consumers about their chances of winning all that goodwill could be lost. Our latest article explores what happens when an advertiser’s promotional material is found to mislead consumers 👉
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Today we ask, R U OK? We encourage you to check in with the people around you today, and every day. We also encourage advertisers to be mindful of the impact of their ads on those experiencing life’s ups and downs. To learn more, visit 👉
If you want to support someone but aren’t sure where to start, you can follow these 4️⃣ steps. ➡️ ASK R U OK?.➡️ LISTEN .➡️ ENCOURAGE ACTION.➡️ CHECK IN. Your conversation could change a life. For more conversation tips, head to #RUOKDay2022 #RUOK
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Our latest Bulletin is out. Find stories on a betting company’s digital ad that breached two of the advertising codes, an insurance company’s TV ad that raised concerns about unsafe driving and a hardware company’s TV ad that packed a bit too much punch👉
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Applications to join the Ad Standards Community Panel close next Friday!. If you’re passionate about issues relating to advertising content and are active in the broader community, then this role may be perfect for you. To apply or learn more visit 👉
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We’ve seen a few ads recently that are packing a little too much punch. In the first 6 months of 2022 violence was the top issue of community concern. Our latest article explains why ads that depict violence are often inappropriate 👉
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