Advertising & Media Psychology (U of Vienna)
@AdMe_univie
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Research Group @ipkw_univie, @univienna. Hybrid Forms of Advertising and Children | Environmental Advertising | PolCom | Digital Media & Well-Being
Vienna, Austria
Joined September 2020
๐ข Publication ๐ข Atika Munzir, @AriadneNeu, Jรถrg Matthes, Michael Chan, & @nagoyacastle999 show that following political influencers is uniquely linked to greater political efficacy & participation among young people across ๐ฆ๐น๐ญ๐ฐ๐ฎ๐ฉ but not in ๐ท๐ธ. ๐๐ผ https://t.co/YCBumRwk9E
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๐ PhD Defense ๐ On Friday, we found a brand new Dr in our midst, as @JaraKankova defended her diss titled "With great power comes great responsibility: Misleading health messaging by social media influencers โ Characteristics, effects, & countering strategies" like a boss! ๐ฅณ
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๐ขPublication๐ข @JaraKankova, @_AliceBinder, Jรถrg Matthes report findings from two prereg online experiments with Gen Z samples, revealing that health misinfo & overgeneralized health messaging by influencers comes with similar harms across contexts. ๐๐ผ https://t.co/4TDKe2gBnb
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Not to forget those et al.s: @AriadneNeu, @kirchtho, Mokhtarrudin Bin Ahmad, @_AliceBinder, Christina Brandstetter, @pchuente, & Jeong-woo Jang
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๐ขPublication๐ข Following a global approach (involving ๐ฉ๐ช๐ง๐ช๐ฟ๐ฆ๐น๐ญ๐จ๐ฑ๐ฒ๐พ๐ฐ๐ท๐ฎ๐ณ), Matthes et al. found that social media use is consistently related positively to ecoanxiety, while notable cross-country variability exists for links to environmental knowledge. ๐๐ผ https://t.co/0gqa2GrcTm
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๐ขPublication๐ข @SofieVranken_, @JaraKankova, Jรถrg Matthes reviewed experiments on virtual influencers, noting that extant research focuses primarily on disclosure effects within marketing framings without fully capturing their real persuasive impact. ๐๐ผ https://t.co/fPEebyS6JF
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๐จ Job Opening ๐จ We're hiring a new postdoc and look forward to welcoming new personalities to our team! ๐
Contract planned Dec 1, 2025-Nov 30, 2029 ๐ฅผ 40h/week (100%) โฐ Application Deadline: Oct 20, 2025 More info, incl application modalities ๐๐ผ
jobs.univie.ac.at
University Assistant Postdoc at the Department of Communication
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๐ขPublication๐ข @SofieVranken_ (w/ @kathbeullens @FemkeGeusens) exposed young adults to negative alcohol portrayals on SM, which led to less favorable drinking attitudes but no change in outcome expectations. Conversely, positive pics had no impact. ๐๐ผ https://t.co/bgBbyEJuBt
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As always, big shout-out to who's hidden under et al.: Kevin Koban, @SteffiBuehrer, @kirchtho, @phelia_weiss, @Maryamkhp, @MelanieSaumer, & @RinaMeerson
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๐ขPublication๐ข Serving as the foundation of the @ERC_Research-funded #DIGIHATE project, Jรถrg Matthes et al. conducted a large-scope umbrella review (= review of reviews) of "digital hate" research, noting crucial trends & challenges across constructs. ๐๐ผ https://t.co/kKxK1StucA
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๐ข Publication ๐ข @SofieVranken_, @_AliceBinder, & Jรถrg Matthes show that the presence of relative harm claims in persuasive influencer messaging about e-cigarettes leads to lower negative health beliefs. Commonly issued warning labels had no impact. ๐๐ผ https://t.co/vH7oU3170K
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๐จ๐ผโ๐ฌ Conference Time ๐ฉ๐ผโ๐ฌ San Francisco is calling! Team AdMe is ready for this year's #AEJMC2025 to present & discuss our colleagues' and our research on - gen AI & artificial influencers - digital hate - eco-anxiety - political microtargeting See you around! ๐ฅณ๐ฅณ๐ฅณ
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๐ข Publication ๐ข @SofieVranken_ et al. content-analyzed #smokefree intervention messages by ๐ง๐ช adolescents, finding a focus on vaping, reliance on negative outcome expectations & descriptive norms, & use of basic heuristic cues for message appeal. ๐๐ผ https://t.co/vkaH3quoMt
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๐ข Publication ๐ข @KathrinKarsay, Marina F. Thomas, & Jรถrg Matthes tested if exposure to athletic or hypermuscular fitspiration content can affect women's body satisfaction/intentions/norms, finding only very limited effects of fitspiration imagery. ๐๐ผ https://t.co/kf1yBTGK0S
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๐ Awards ๐ At #ica25, we also celebrated our awardees! Former member @kaskeleviciute (now @ifkw_lmu) received the Kyoon Hur Dissertation Award by the Mass Comm Div + Kevin Koban & @MelanieSaumer got the Top Faculty Paper Award from the Mobile Comm Div. Congratulations ๐ฅณ๐ฅณ๐ฅณ
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๐ข Publication ๐ข @anne__reinhardt et al (incl Jรถrg Matthes) tested in a online experiment across ๐ฆ๐น๐ฉ๐ฐ๐ซ๐ท๐ท๐ธ whether ppl would ask AI for health info (vs. doctors or friends), showing they do so over friends for benign-yet-stigmatized health conditions. ๐๐ผ https://t.co/UHWl5Ni7Pi
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It's been an intense few days at #ica25 ... in many regards! Thanks a lot to the organizers and to all speakers, colleagues, old and new friends who, together, made it so special (again)! Safe travels to everyone! See y'all next year in Cape Town!
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๐ฉโ๐ฌ ICA Time ๐จโ๐ฌ Here we go! Day 4 of #ica25 talks is about to start and we're closing our very own program with @ngquynhgiao_ talking about discursive consequences of frequently witnessing social media hostility.
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๐ฉโ๐ฌICA Time๐จโ๐ฌ Day 3 at #ica25 is up, with us presenting on - digital hate victimization - bystander intervention - gen AI use - digital disconnection - environmental & health influencers - strategic mainstreaming - greenwashing - visual attention to online incivility/intolerance
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๐จโ๐ฌ ICA Time ๐ฉโ๐ฌ Good morning everyone! Day 2 of #ica25 talks is coming along pretty hot, so we're attempting to deliver particularly cool insights today about - security-related news consumption - digital hate interventions - social media mental healthfluencers
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