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Advertising & Media Psychology (U of Vienna) Profile
Advertising & Media Psychology (U of Vienna)

@AdMe_univie

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Research Group @ipkw_univie, @univienna. Hybrid Forms of Advertising and Children | Environmental Advertising | PolCom | Digital Media & Well-Being

Vienna, Austria
Joined September 2020
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
14 days
๐Ÿ“ข Publication ๐Ÿ“ข Atika Munzir, @AriadneNeu, Jรถrg Matthes, Michael Chan, & @nagoyacastle999 show that following political influencers is uniquely linked to greater political efficacy & participation among young people across ๐Ÿ‡ฆ๐Ÿ‡น๐Ÿ‡ญ๐Ÿ‡ฐ๐Ÿ‡ฎ๐Ÿ‡ฉ but not in ๐Ÿ‡ท๐Ÿ‡ธ. ๐Ÿ‘‰๐Ÿผ https://t.co/YCBumRwk9E
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
16 days
๐ŸŽ‰ PhD Defense ๐ŸŽ‰ On Friday, we found a brand new Dr in our midst, as @JaraKankova defended her diss titled "With great power comes great responsibility: Misleading health messaging by social media influencers โ€“ Characteristics, effects, & countering strategies" like a boss! ๐Ÿฅณ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
28 days
๐Ÿ“ขPublication๐Ÿ“ข @JaraKankova, @_AliceBinder, Jรถrg Matthes report findings from two prereg online experiments with Gen Z samples, revealing that health misinfo & overgeneralized health messaging by influencers comes with similar harms across contexts. ๐Ÿ‘‰๐Ÿผ https://t.co/4TDKe2gBnb
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
1 month
Not to forget those et al.s: @AriadneNeu, @kirchtho, Mokhtarrudin Bin Ahmad, @_AliceBinder, Christina Brandstetter, @pchuente, & Jeong-woo Jang
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
1 month
๐Ÿ“ขPublication๐Ÿ“ข Following a global approach (involving ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ง๐Ÿ‡ช๐Ÿ‡ฟ๐Ÿ‡ฆ๐Ÿ‡น๐Ÿ‡ญ๐Ÿ‡จ๐Ÿ‡ฑ๐Ÿ‡ฒ๐Ÿ‡พ๐Ÿ‡ฐ๐Ÿ‡ท๐Ÿ‡ฎ๐Ÿ‡ณ), Matthes et al. found that social media use is consistently related positively to ecoanxiety, while notable cross-country variability exists for links to environmental knowledge. ๐Ÿ‘‰๐Ÿผ https://t.co/0gqa2GrcTm
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
1 month
๐Ÿ“ขPublication๐Ÿ“ข @SofieVranken_, @JaraKankova, Jรถrg Matthes reviewed experiments on virtual influencers, noting that extant research focuses primarily on disclosure effects within marketing framings without fully capturing their real persuasive impact. ๐Ÿ‘‰๐Ÿผ https://t.co/fPEebyS6JF
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
1 month
๐Ÿšจ Job Opening ๐Ÿšจ We're hiring a new postdoc and look forward to welcoming new personalities to our team! ๐Ÿ“… Contract planned Dec 1, 2025-Nov 30, 2029 ๐Ÿฅผ 40h/week (100%) โฐ Application Deadline: Oct 20, 2025 More info, incl application modalities ๐Ÿ‘‰๐Ÿผ
jobs.univie.ac.at
University Assistant Postdoc at the Department of Communication
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
1 month
๐Ÿ“ขPublication๐Ÿ“ข @SofieVranken_ (w/ @kathbeullens @FemkeGeusens) exposed young adults to negative alcohol portrayals on SM, which led to less favorable drinking attitudes but no change in outcome expectations. Conversely, positive pics had no impact. ๐Ÿ‘‰๐Ÿผ https://t.co/bgBbyEJuBt
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
1 month
As always, big shout-out to who's hidden under et al.: Kevin Koban, @SteffiBuehrer, @kirchtho, @phelia_weiss, @Maryamkhp, @MelanieSaumer, & @RinaMeerson
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
1 month
๐Ÿ“ขPublication๐Ÿ“ข Serving as the foundation of the @ERC_Research-funded #DIGIHATE project, Jรถrg Matthes et al. conducted a large-scope umbrella review (= review of reviews) of "digital hate" research, noting crucial trends & challenges across constructs. ๐Ÿ‘‰๐Ÿผ https://t.co/kKxK1StucA
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
2 months
๐Ÿ“ข Publication ๐Ÿ“ข @SofieVranken_, @_AliceBinder, & Jรถrg Matthes show that the presence of relative harm claims in persuasive influencer messaging about e-cigarettes leads to lower negative health beliefs. Commonly issued warning labels had no impact. ๐Ÿ‘‰๐Ÿผ https://t.co/vH7oU3170K
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
3 months
๐Ÿ‘จ๐Ÿผโ€๐Ÿ”ฌ Conference Time ๐Ÿ‘ฉ๐Ÿผโ€๐Ÿ”ฌ San Francisco is calling! Team AdMe is ready for this year's #AEJMC2025 to present & discuss our colleagues' and our research on - gen AI & artificial influencers - digital hate - eco-anxiety - political microtargeting See you around! ๐Ÿฅณ๐Ÿฅณ๐Ÿฅณ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
4 months
๐Ÿ“ข Publication ๐Ÿ“ข @SofieVranken_ et al. content-analyzed #smokefree intervention messages by ๐Ÿ‡ง๐Ÿ‡ช adolescents, finding a focus on vaping, reliance on negative outcome expectations & descriptive norms, & use of basic heuristic cues for message appeal. ๐Ÿ‘‰๐Ÿผ https://t.co/vkaH3quoMt
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
4 months
๐Ÿ“ข Publication ๐Ÿ“ข @KathrinKarsay, Marina F. Thomas, & Jรถrg Matthes tested if exposure to athletic or hypermuscular fitspiration content can affect women's body satisfaction/intentions/norms, finding only very limited effects of fitspiration imagery. ๐Ÿ‘‰๐Ÿผ https://t.co/kf1yBTGK0S
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
4 months
๐Ÿ† Awards ๐Ÿ† At #ica25, we also celebrated our awardees! Former member @kaskeleviciute (now @ifkw_lmu) received the Kyoon Hur Dissertation Award by the Mass Comm Div + Kevin Koban & @MelanieSaumer got the Top Faculty Paper Award from the Mobile Comm Div. Congratulations ๐Ÿฅณ๐Ÿฅณ๐Ÿฅณ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
5 months
๐Ÿ“ข Publication ๐Ÿ“ข @anne__reinhardt et al (incl Jรถrg Matthes) tested in a online experiment across ๐Ÿ‡ฆ๐Ÿ‡น๐Ÿ‡ฉ๐Ÿ‡ฐ๐Ÿ‡ซ๐Ÿ‡ท๐Ÿ‡ท๐Ÿ‡ธ whether ppl would ask AI for health info (vs. doctors or friends), showing they do so over friends for benign-yet-stigmatized health conditions. ๐Ÿ‘‰๐Ÿผ https://t.co/UHWl5Ni7Pi
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
5 months
It's been an intense few days at #ica25 ... in many regards! Thanks a lot to the organizers and to all speakers, colleagues, old and new friends who, together, made it so special (again)! Safe travels to everyone! See y'all next year in Cape Town!
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
5 months
๐Ÿ‘ฉโ€๐Ÿ”ฌ ICA Time ๐Ÿ‘จโ€๐Ÿ”ฌ Here we go! Day 4 of #ica25 talks is about to start and we're closing our very own program with @ngquynhgiao_ talking about discursive consequences of frequently witnessing social media hostility.
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
5 months
๐Ÿ‘ฉโ€๐Ÿ”ฌICA Time๐Ÿ‘จโ€๐Ÿ”ฌ Day 3 at #ica25 is up, with us presenting on - digital hate victimization - bystander intervention - gen AI use - digital disconnection - environmental & health influencers - strategic mainstreaming - greenwashing - visual attention to online incivility/intolerance
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
5 months
๐Ÿ‘จโ€๐Ÿ”ฌ ICA Time ๐Ÿ‘ฉโ€๐Ÿ”ฌ Good morning everyone! Day 2 of #ica25 talks is coming along pretty hot, so we're attempting to deliver particularly cool insights today about - security-related news consumption - digital hate interventions - social media mental healthfluencers
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