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Advertising & Media Psychology (U of Vienna) Profile
Advertising & Media Psychology (U of Vienna)

@AdMe_univie

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Research Group @ipkw_univie, @univienna. Hybrid Forms of Advertising and Children | Environmental Advertising | PolCom | Digital Media & Well-Being

Vienna, Austria
Joined September 2020
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
8 days
๐Ÿ“ข Publication ๐Ÿ“ข. @KathrinKarsay, Marina F. Thomas, & Jรถrg Matthes tested if exposure to athletic or hypermuscular fitspiration content can affect women's body satisfaction/intentions/norms, finding only very limited effects of fitspiration imagery. ๐Ÿ‘‰๐Ÿผ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
9 days
๐Ÿ† Awards ๐Ÿ†. At #ica25, we also celebrated our awardees!. Former member @kaskeleviciute (now @ifkw_lmu) received the Kyoon Hur Dissertation Award by the Mass Comm Div + Kevin Koban & @MelanieSaumer got the Top Faculty Paper Award from the Mobile Comm Div. Congratulations ๐Ÿฅณ๐Ÿฅณ๐Ÿฅณ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
19 days
๐Ÿ“ข Publication ๐Ÿ“ข. @anne__reinhardt et al (incl Jรถrg Matthes) tested in a online experiment across ๐Ÿ‡ฆ๐Ÿ‡น๐Ÿ‡ฉ๐Ÿ‡ฐ๐Ÿ‡ซ๐Ÿ‡ท๐Ÿ‡ท๐Ÿ‡ธ whether ppl would ask AI for health info (vs. doctors or friends), showing they do so over friends for benign-yet-stigmatized health conditions. ๐Ÿ‘‰๐Ÿผ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
25 days
It's been an intense few days at #ica25 . in many regards!. Thanks a lot to the organizers and to all speakers, colleagues, old and new friends who, together, made it so special (again)!. Safe travels to everyone! See y'all next year in Cape Town!
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
26 days
๐Ÿ‘ฉโ€๐Ÿ”ฌ ICA Time ๐Ÿ‘จโ€๐Ÿ”ฌ. Here we go! Day 4 of #ica25 talks is about to start and we're closing our very own program with @ngquynhgiao_ talking about discursive consequences of frequently witnessing social media hostility.
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
27 days
๐Ÿ‘ฉโ€๐Ÿ”ฌICA Time๐Ÿ‘จโ€๐Ÿ”ฌ. Day 3 at #ica25 is up, with us presenting on. - digital hate victimization.- bystander intervention.- gen AI use.- digital disconnection.- environmental & health influencers.- strategic mainstreaming.- greenwashing.- visual attention to online incivility/intolerance
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
28 days
๐Ÿ‘จโ€๐Ÿ”ฌ ICA Time ๐Ÿ‘ฉโ€๐Ÿ”ฌ. Good morning everyone! Day 2 of #ica25 talks is coming along pretty hot, so we're attempting to deliver particularly cool insights today about. - security-related news consumption.- digital hate interventions.- social media mental healthfluencers
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
29 days
๐Ÿ‘ฉโ€๐Ÿ”ฌ ICA Time ๐Ÿ‘จโ€๐Ÿ”ฌ. Howdy! We're excited for Day 1 of #ica25 talks, including some from us about . - global publishing.- digital hate perpetrators & annotation.- anti-smoking campaigns.- dating anxiety.- bystander responses toward online sexism & homophobia.- generative AI literacy
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
1 month
๐Ÿ“ข Publication ๐Ÿ“ข. @MelanieSaumer, Kevin Koban, & Jรถrg Matthes experimentally tested how social media users experience impolite, uncivil, and intolerant commentary for a female science communicator with varying ethnic & LGBTQIA+ identity cues. ๐Ÿ‘‰๐Ÿผ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
1 month
๐Ÿ“ข Publication ๐Ÿ“ข. Jรถrg Matthes et al. examined among ๐Ÿ‡บ๐Ÿ‡ธ & ๐Ÿ‡ฎ๐Ÿ‡ฉ youth how exposure to online hostility, depending on prior victimization & online social support, is related to willingness to engage & avoid online discussions, as well as to intervene. ๐Ÿ‘‰๐Ÿผ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
2 months
โฐ Call for Papers โฐ. Jรถrg Matthes, Terry Flew, & Jingyuan Shi edit a special issue on "Trust in Generative AI: Foundations, Drivers, and Implications" at the Journal of Broadcasting & Electronic Media. Excited for many brilliant submissions!. ๐Ÿ‘‰๐Ÿผ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
2 months
๐Ÿ“ข New Publication ๐Ÿ“ข. Originating from a classroom project, @MelanieSaumer, @AriadneNeu, ร‰dua M. Varga, Veronika Gataric, Chelsea Y. Liu, & Jรถrg Matthes examine the persuasiveness of health content presented by human vs. 2 kinds of CGI influencers. ๐Ÿ‘‰๐Ÿผ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
2 months
RT @jmcquarterly: Kaskeleviciute, Knupfer & Matthes investigated the effects of #terrorism news on attitudes and stereotypes about #Muslimsโ€ฆ.
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
3 months
๐Ÿ“ขNew Pub๐Ÿ“ข. @RinaMeerson, Koban, & Matthes review bystander research on platform-led content moderation, highlighting theoretical heterogeneity, a dominant focus on cognitions, & lacking attention to content, moderation, context, & individual features. ๐Ÿ‘‰๐Ÿผ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
3 months
๐Ÿ“ข New Pub ๐Ÿ“ข. Contrary to popular claims of user desensitization, @RinaMeerson, Koban, & Matthes suggest that more frequent exposure to digital hate tends to be linked over time to greater feelings of personal responsibility to intervene against it. ๐Ÿ‘‰๐Ÿผ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
3 months
๐Ÿ“ข Publication ๐Ÿ“ข. @_AliceBinder et al analyzed TV series & movies named by ๐Ÿ‡ฆ๐Ÿ‡น kids & parents, revealing that unhealthy food dominates & further that characters' nonverbal evaluation of food items is prominently linked to its nutritional classification. ๐Ÿ‘‰๐Ÿผ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
4 months
RT @mediadjournal: Join us at the 2nd International Media, Digital Culture and Religion Congress!. ๐ŸŽ™๏ธ Invited Speaker: Prof. Dr. Jรถrg Matthโ€ฆ.
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
4 months
๐Ÿ“ข Publication ๐Ÿ“ข. @AndreasNanz, @kaskeleviciute, @marlis_st, & J. Matthes test how pol predispositions (political interest, avoidance) & content perceptions (relevant, like-minded, cross-cutting) relate to skimming vs throrough processing of pol info. ๐Ÿ‘‰๐Ÿผ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
5 months
๐Ÿ“ข Publication ๐Ÿ“ข. @JaraKankova, @StevicAnja, @_AliceBinder, & Jรถrg Matthes show via 2-wave quasi-experiment that long-term BeReal use is linked to friendship satisfaction (vs. no use), and lesser FOMO & connection overload (vs. just started using it). ๐Ÿ‘‰๐Ÿผ
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@AdMe_univie
Advertising & Media Psychology (U of Vienna)
5 months
๐Ÿ‘ฉโ€๐Ÿ”ฌ Save the Dates ๐Ÿ‘จโ€๐Ÿ”ฌ. Today feels like the 1st spring day in Vienna ๐ŸŒž perfect time to announce the new AdMe Research Colloquium with public talks by @phelia_weiss about links between misogynist & far-right online communication & @SofieVranken_ et al. about using AI in research.
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