
Advertising & Media Psychology (U of Vienna)
@AdMe_univie
Followers
528
Following
363
Media
159
Statuses
521
Research Group @ipkw_univie, @univienna. Hybrid Forms of Advertising and Children | Environmental Advertising | PolCom | Digital Media & Well-Being
Vienna, Austria
Joined September 2020
๐ข Publication ๐ข. @KathrinKarsay, Marina F. Thomas, & Jรถrg Matthes tested if exposure to athletic or hypermuscular fitspiration content can affect women's body satisfaction/intentions/norms, finding only very limited effects of fitspiration imagery. ๐๐ผ
0
0
0
๐ Awards ๐. At #ica25, we also celebrated our awardees!. Former member @kaskeleviciute (now @ifkw_lmu) received the Kyoon Hur Dissertation Award by the Mass Comm Div + Kevin Koban & @MelanieSaumer got the Top Faculty Paper Award from the Mobile Comm Div. Congratulations ๐ฅณ๐ฅณ๐ฅณ
0
0
1
๐ข Publication ๐ข. @anne__reinhardt et al (incl Jรถrg Matthes) tested in a online experiment across ๐ฆ๐น๐ฉ๐ฐ๐ซ๐ท๐ท๐ธ whether ppl would ask AI for health info (vs. doctors or friends), showing they do so over friends for benign-yet-stigmatized health conditions. ๐๐ผ
0
0
1
It's been an intense few days at #ica25 . in many regards!. Thanks a lot to the organizers and to all speakers, colleagues, old and new friends who, together, made it so special (again)!. Safe travels to everyone! See y'all next year in Cape Town!
0
0
2
๐ฉโ๐ฌ ICA Time ๐จโ๐ฌ. Here we go! Day 4 of #ica25 talks is about to start and we're closing our very own program with @ngquynhgiao_ talking about discursive consequences of frequently witnessing social media hostility.
0
0
0
๐ฉโ๐ฌICA Time๐จโ๐ฌ. Day 3 at #ica25 is up, with us presenting on. - digital hate victimization.- bystander intervention.- gen AI use.- digital disconnection.- environmental & health influencers.- strategic mainstreaming.- greenwashing.- visual attention to online incivility/intolerance
0
0
2
๐จโ๐ฌ ICA Time ๐ฉโ๐ฌ. Good morning everyone! Day 2 of #ica25 talks is coming along pretty hot, so we're attempting to deliver particularly cool insights today about. - security-related news consumption.- digital hate interventions.- social media mental healthfluencers
0
0
3
๐ฉโ๐ฌ ICA Time ๐จโ๐ฌ. Howdy! We're excited for Day 1 of #ica25 talks, including some from us about . - global publishing.- digital hate perpetrators & annotation.- anti-smoking campaigns.- dating anxiety.- bystander responses toward online sexism & homophobia.- generative AI literacy
0
0
2
๐ข Publication ๐ข. @MelanieSaumer, Kevin Koban, & Jรถrg Matthes experimentally tested how social media users experience impolite, uncivil, and intolerant commentary for a female science communicator with varying ethnic & LGBTQIA+ identity cues. ๐๐ผ
0
1
2
๐ข New Publication ๐ข. Originating from a classroom project, @MelanieSaumer, @AriadneNeu, รdua M. Varga, Veronika Gataric, Chelsea Y. Liu, & Jรถrg Matthes examine the persuasiveness of health content presented by human vs. 2 kinds of CGI influencers. ๐๐ผ
0
1
1
RT @jmcquarterly: Kaskeleviciute, Knupfer & Matthes investigated the effects of #terrorism news on attitudes and stereotypes about #Muslimsโฆ.
0
2
0
๐ขNew Pub๐ข. @RinaMeerson, Koban, & Matthes review bystander research on platform-led content moderation, highlighting theoretical heterogeneity, a dominant focus on cognitions, & lacking attention to content, moderation, context, & individual features. ๐๐ผ
0
0
1
๐ข New Pub ๐ข. Contrary to popular claims of user desensitization, @RinaMeerson, Koban, & Matthes suggest that more frequent exposure to digital hate tends to be linked over time to greater feelings of personal responsibility to intervene against it. ๐๐ผ
0
1
3
๐ข Publication ๐ข. @_AliceBinder et al analyzed TV series & movies named by ๐ฆ๐น kids & parents, revealing that unhealthy food dominates & further that characters' nonverbal evaluation of food items is prominently linked to its nutritional classification. ๐๐ผ
0
1
2
RT @mediadjournal: Join us at the 2nd International Media, Digital Culture and Religion Congress!. ๐๏ธ Invited Speaker: Prof. Dr. Jรถrg Matthโฆ.
0
2
0
๐ข Publication ๐ข. @AndreasNanz, @kaskeleviciute, @marlis_st, & J. Matthes test how pol predispositions (political interest, avoidance) & content perceptions (relevant, like-minded, cross-cutting) relate to skimming vs throrough processing of pol info. ๐๐ผ
0
0
2
๐ข Publication ๐ข. @JaraKankova, @StevicAnja, @_AliceBinder, & Jรถrg Matthes show via 2-wave quasi-experiment that long-term BeReal use is linked to friendship satisfaction (vs. no use), and lesser FOMO & connection overload (vs. just started using it). ๐๐ผ
0
0
1
๐ฉโ๐ฌ Save the Dates ๐จโ๐ฌ. Today feels like the 1st spring day in Vienna ๐ perfect time to announce the new AdMe Research Colloquium with public talks by @phelia_weiss about links between misogynist & far-right online communication & @SofieVranken_ et al. about using AI in research.
0
1
1