5WPR / 5W PR
@5W_PR
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Top 10 PR firm in NYC & one of Inc's Best Workplaces 2022 – Named PR Agency of the Year by the American Business Awards 3 years running! Contact @ [email protected]
New York, New York
Joined June 2009
Exciting news! We're thrilled to welcome Tom Holland's non-alcoholic beer brand, @berobrewing, to our agency! A huge thank you to @prweekdiana and @PRWeekUS for helping us share this announcement with the industry.
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AI isn’t just hype, it’s a must-have strategy. 5WPR CEO Matt Caiola shares why CEOs need to lead AI adoption for real impact. Read more in his @BuiltIn article 👇
builtin.com
The incredible hype surrounding AI’s promise means too many organizations rush into an implementation unprepared. Here’s what you need to know before investing.
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CISOs + CMOs = stronger cybersecurity messaging. 5W founder Ronn Torossian explains why in his new @securitymag op/ed. #Cybersecurity #PR #5WPR
securitymagazine.com
Every executive today understands that a single data breach can threaten not just operational continuity, but the very trust that underpins a brand.
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Fintech is shifting from disruption to infrastructure. 5WPR’s Founder & Chairman, Ronn Torossian, explains why trust and comms now drive growth. 📖 Read on @securitiesio: #Fintech #5WPR #DigitalPR.
securities.io
The fintech revolution has reached its inflection point. Disruption alone no longer suffices. Today, lasting impact comes from building infrastructure that powers financial systems at scale. As the...
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Modern parents shop differently. Brands that get it build lasting loyalty 🛍️ . Mallory Brown, 5WPR SVP, explores why the traditional registry is evolving and how marketers must rethink the path to purchase for today’s parents. Read more in @RTouchPoints:
retailtouchpoints.com
Today’s parents are curating a constantly evolving collection of products, sourced through social media, peer advice and lived experience.
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In a crowded market, it’s not price but story and value that set brands apart. As 5WPR CEO Matt Caiola says, “PR builds a narrative that fosters emotional loyalty.” Learn more in the full @designrushmag feature below: #BrandPower #PR #Marketing.
designrush.com
Brand power impacts pricing, loyalty, and growth. Learn how to define, measure, and strengthen brand power to boost ROI and long-term client trust.
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🌍 The global traveler is back with higher expectations than ever. 5WPR Founder Ronn Torossian shares insights on how brands can meet the demands of today’s experience-driven consumers in Influence Online. Read more: #TravelMarketing #PRStrategy.
influenceonline.co.uk
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📣 From TikTok to trade media, the smartest franchises are diversifying their PR playbooks. In a fragmented media landscape, channel strategy isn't optional; it's essential. 🔁. Read more via @FranchisingUSA:
franchisingmagazineusa.com
Discover the new media landscape for franchises and learn why TikTok to Trade Media: Why Channel Diversification Is the Future of Franchise PR.
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5WPR's reimagined consumer PR for a commerce-first world. Our new strategy connects earned media with e-commerce performance to influence the full path to purchase. Learn more via CMO First ⬇️. #PR #Ecommerce #5WPR #ConsumerBrands.
cmofirst.com
5WPR, introduced a restructured consumer communications strategy aimed at tightly linking earned media efforts with e-commerce performance
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RT @360MarTech: @5W_PR Unveils New Consumer PR Framework Designed to Align Earned Media With E-Commerce Outcomes. .
martech360.com
5WPR launches a consumer PR framework linking earned media to e-commerce, aiming to boost both brand affinity and online conversions.
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📣 5WPR is heading to SUPERZOO in Las Vegas!. Gina Falcone, VP, Consumer Lifestyle, will be on-site Aug 13–14 meeting with pet brands ready to grow through smart PR. Want to connect at the show? DM us or email mpatterson@5wpr.com 💬. #5WPR #SUPERZOO2025 #PetPR #PetBrands
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Pet holidays aren’t just cute, they’re powerful marketing opportunities 🐾. In @PetAgeMag, 5WPR SVP Marijana Gucunski shares how brands can turn moments like National Dog Month into full funnel campaigns that build loyalty and drive impact.
petage.com
Pet holidays have become a fixture on the marketing calendar, with events like National Dog Month, National Cat Day and Adopt a Shelter Pet Day now driving real
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B2B marketing is no longer about reach. It’s about relevance 🎯 . In an AI-driven world, smart brands use personalization and data to cut through the noise. Read 5WPR CEO, Matt Caiola's piece for @UniteAi here: . #B2BMarketing #AI #PR.
unite.ai
The era of spray-and-pray marketing is dead. In today's AI-driven marketplace, B2B brands can no longer survive on broad visibility alone. Success now belongs to companies that prioritize...
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Hackers are targeting your PR and communications channels. Are you prepared? 🔐. Read Ronn Torossian, Founder of 5WPR, in @securitymag on why brands must protect their comms to safeguard reputation:. #Cybersecurity #PR #CrisisManagement.
securitymagazine.com
Hackers are no longer just targeting financial systems or customer databases. They’re going straight for the heart of brand reputation.
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In food & beverage PR, it’s not just about telling your story, it’s about making people taste it. 🍽️. Read Matthew Caiola, CEO of 5WPR, on crafting sensory-driven stories for brands via MarTech Edge:. #FoodAndBeverage #PR #BrandStorytelling.
martechedge.com
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AI is transforming reputation management. From real-time sentiment analysis to predictive crisis response, the future of PR is here, and it’s powered by AI. Read more: #AI #PR #ReputationManagement.
unite.ai
In an era defined by algorithmic decision-making, artificial intelligence is not only transforming how we search for information but also what information we find. Reputation today does not solely...
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Quantum tech is evolving fast ⚛️. 5WPR Managing Partner and EVP Rob Ford shares why marketing must keep up and how simplifying complexity can drive real impact. #QuantumTech #TechMarketing #Innovation #5WPR.
iotworldtoday.com
As breakthroughs like quantum computing accelerate, brands that can't translate complexity into clarity risk irrelevance in the race for market leadership.
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In fintech, funding starts with storytelling 📊✍️. 5WPR SVP Nick Koulermos breaks down how strategic PR helps fintechs build trust and attract capital in a crowded market for @securitiesio. 🔗 #FintechPR #StartupFunding #PublicRelations #SecuritiesIO.
securities.io
In the deeply competitive, ever-evolving world of fintech and financial services, funding announcements are not just moments of operational triumph – they are high-stakes storytelling opportunities....
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Veterinarians are becoming the new influencers in pet PR 🐾. In @PetAgeMag, 5WPR Founder Ronn Torossian shares why expert voices matter more than ever for building trust and driving brand impact. 🔗 #PetPR #PetIndustry #InfluencerMarketing.
petage.com
The pet influencer boom has been one of the defining phenomena in consumer marketing over the past decade. Instagram-famous golden retrievers, TikTok-savvy sphy
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11 client products. 7 standout brands. 1 iconic list. 🏆. Proud to see our 5W beauty & wellness clients featured in the 2025 @TODAYshow Beauty Awards!. Shoutout to our incredible BHW team for making magic happen 💄✨. #5WPR #TODAYBeautyAwards #PRwins
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As AI reshapes media, PR’s role is more critical than ever. 📣🧠. 5WPR CEO Matt Caiola shares what communicators need to know in @PRNews: .🔗 #AIinPR #PRStrategy #5WPR #ThoughtLeadership.
prnewsonline.com
Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI...
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