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Cas Smith Profile
Cas Smith

@zuckpayer

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building a global luxury house

Dubai, United Arab Emirates
Joined February 2026
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@zuckpayer
Cas Smith
12 days
Most “ecom gurus” sell courses. I sell clothes. $949K revenue $353K profit Ask me anything about global luxury.
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@zuckpayer
Cas Smith
1 day
Watch me build the new viral Shopify App.
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@zuckpayer
Cas Smith
2 days
My Sunday POV
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@zuckpayer
Cas Smith
2 days
Coding Sunday is one of the most satisfying tasks of my week. Own this skill as a ecom founder and thank me later.
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@zuckpayer
Cas Smith
3 days
This video shows why you always need to go double down on what works. Most people quit right before it compounds. They switch niches, change their approach, rebrand and start from zero every single time. But legacy isn’t built by pivoting. it’s built by doing the same thing
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@zuckpayer
Cas Smith
3 days
Don’t forget to enjoy the journey.
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@zuckpayer
Cas Smith
4 days
What are you currently building?
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@zuckpayer
Cas Smith
4 days
🚨UPDATE day 5 Still banned. Still no human response. Meta’s final answer? “Your review was unsuccessful. You can’t request another review.” That’s it. No explanation. No appeal. Nothing. 16+ years. $1,500,000+ in ad spend. Deleted like a spam account. And before the smart
@zuckpayer
Cas Smith
9 days
🚨 @Meta @finkd JUST PERMANENTLY BANNED MY ACCOUNT. 16+ years on Facebook. Over $1,500,000 spent in ads across my account. And what do I get back? An automated email. "Your review was unsuccessful." Why? Because I connected Claude + MCP to my system to get more out of Meta's
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@zuckpayer
Cas Smith
4 days
Stop building a store. Start building a brand. Most brands will be irrelevant in 3 years. The ones that survive? They mastered storytelling and luxury positioning. I’m thinking about hosting a live training + Q&A on exactly this. Not for beginners. Not for people chasing
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@zuckpayer
Cas Smith
5 days
My “successful” businesses 1. Global Luxury Fashion Brand 2. Brand Strategy Studio My failed businesses: Streetwear brand 1 Streetwear brand 2 Youtube Amazon Bol SMMA Ice Cream Shop Personal Shopper Pet Shop Furniture Shop Gadget Shop General Fashion Store
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@zuckpayer
Cas Smith
5 days
This scammer was a little bit too late reading my post on X 😂😂😂😂
@zuckpayer
Cas Smith
9 days
🚨 @Meta @finkd JUST PERMANENTLY BANNED MY ACCOUNT. 16+ years on Facebook. Over $1,500,000 spent in ads across my account. And what do I get back? An automated email. "Your review was unsuccessful." Why? Because I connected Claude + MCP to my system to get more out of Meta's
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@zuckpayer
Cas Smith
6 days
DTC ecom founders, help me out: Our brand has over 15,000 creatives (static images), all currently stored in Google Drive / Canva. What is the best AI-driven cloud storage solution to quickly find your creatives? Who give me the golden nugget.
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@zuckpayer
Cas Smith
12 days
@cyberspaceape Good question. Started ecommerce in 2018. Failed ~14 dropshipping stores because I never took it seriously. Built 2 fashion brands from scratch. Both failed. Then started again with my brother. 1.5 years later: $2.2M revenue. Global trademarks filed. The power of not giving
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@zuckpayer
Cas Smith
6 days
There’s no better feeling than creating something from nothing. A brand starts with just one word. Give me a word. I’ll turn it into: 4 moods 4 stories 4 niches 1 vision Building a brand from nothing into something real is still the most addictive feeling in the world.
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@zuckpayer
Cas Smith
7 days
Who's switched 3PL partners mid-growth and survived? We're doing it. And I know what's coming: — SKUs stuck between two warehouses — Sales pipeline on hold — Customer emails piling up Founders who've been here: what actually moved the needle? Drop your playbook 👇
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@zuckpayer
Cas Smith
7 days
What is the best book you’ve ever read?
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@zuckpayer
Cas Smith
7 days
Show me you’re an entrepreneur without showing me 👇 (I’ll start)
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@zuckpayer
Cas Smith
7 days
Who Not How This book changed my life. When I launched our luxury brand, I did everything myself. I am the Creative Director but also the media buyer, creative specialist, and concept manager. Every day looked the same: building ads, designing clothes, managing it all
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@zuckpayer
Cas Smith
7 days
Most entrepreneurs on X only share their wins, but what was your biggest loss? What brought you the best lesson? I'll start with mine:
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@zuckpayer
Cas Smith
8 days
Most brands sell products. Luxury brands sell identity. The difference isn’t price. It’s the story you tell before they even see the price tag.
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@zuckpayer
Cas Smith
8 days
Ai creates GTA6 before Rockstar will release GTA6, read that twice.
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