Xiaochun Zhang 张晓春
@zhang_xcz
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Lecturer in Translation Studies at #CenTraS_UCL. Interested in game localisation and accessibility.
Joined February 2013
RT @estrans: APTIS25 Online Conference at the UCL Centre for Translation Studies, 3–4 November 2025.Deadline for abstracts: 16 June 2025.ht….
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RT @TranslSpaces: New article! Translated from English or created in Spanish? The reception of audio description for video games: An experi….
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It was a pleasure to present the AIAD project at #ARSAD2025! We hope to make video games more accessible.
Xiaochun Zhang and Samuel Turner presented the AIAD project, using Dynamic AI Audio Description to make video games more accessible for visually impaired players. Real-time, context-aware AD is transforming gameplay!. 🎮 Is AI the future of accessible gaming?.#ARSAD2025
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Thank you for having me!.
What an inspiring keynote by @zhang_xcz (@ucl) at #FunForAll2025!. 🎮 She explored groundbreaking research on making video games accessible for visually impaired players through audio description, from live AD in game streaming to AI-enabled dynamic AD.
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RT @TransmediaCat: 🎮🌟 The Fun4All 7 Conference on Game Translation and Accessibility is coming!. Check out the provisional programme here:….
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What an honour to host the Women in Localisation 10th anniversary event at the Centre for Translation Studies, UCL. As a woman working in game localisation, I’m proud to be part of this amazing group.
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RT @sonalirai: At RNIB, we're inviting regular users of audio description to provide feedback on various styles of audio description!.Compl….
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Looking forward!.
📣TALK ANNOUNCEMENT📣. Jozef will be delivering a talk for our online event all about how important it is to include disabled people and consultants IN the development process! We can't WAIT for this one!.
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RT @GameInLab: Bristol Digital Game Lab at @BristolUniMedia describe their partnerships, work with the video game industry, translations, g….
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RT @RichardAlanCole: Interested in #Classics, #Gaming, and #XR? Then come along to the New Directions (hybrid) conference, 3-4 June @Bristo….
tickettailor.com
From video games to virtual reality experiences, the Classical world continues to inspire developers and players alike. What do...
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RT @GamesOxford: @JesusOxford @digitalmatcha @JoRiverCar @fionaknaeussel @HubertDAu @PoppyWilde @plottwistersorg First up, @zhang_xcz is di….
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RT @RichardAlanCole: Huge thanks to James Vaughan of @NdemicCreations for his #BristolDigitalGameLab talk Infecting The World With Games Th….
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Many thanks for hosting me! It was a great pleasure.
A really well-attended and stimulating talk on pivot translation in global gaming industry and "born-translated" features of (Japanese and other) video games. Thank you so much @zhang_xcz (@CenTraS_UCL) for introducing us to the world of video game localisation earlier today!
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RT @RichardAlanCole: Check out the fantastic research being done on video games by current postgraduates - from #localization, #accessibil….
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Come and join us! Have fun and game on!.
This Thursday, we're thrilled to welcome esteemed local devs @Catastrophic_OL, @MeaningMachine_ and @AurochDigital to @BristolUni for Festive Gaming. There'll be demos, play sessions and sneak peaks. All welcome! #BristolDigitalGameLab @UoBArtsMatter
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RT @ObserveIR: Trending in #CulturalStudies:. 1) Gendering & Sexualising Opium Consumption in Manchukuo, 1932–45 (@….
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The new Special Section I edited on film accessibility for blind and low vision viewers in China is out now.
Special Section: Film Accessibility for Blind and Low Vision Viewers in China addresses film accessibility by focusing exclusively on the audio description practice and research in the context of China.@zhang_xcz @anna_matamala .
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It was an honour to host this wonderful event at UCL. Our students found it very useful! #CenTraS.
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My new article co-authored with Huawei Song on pivot translation in game localisation is just out on Games and Culture. Free to download via #bristoldigitalgamelab.
journals.sagepub.com
This article investigates the impact of using pivot language on the quality of game localization via a case study on the Japanese game Dark Souls 3. It first di...
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