Yana
@YanaJrHimself
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learn by doing| original (g)buea boy| 🐙
Joined November 2017
it was such great honor hosting the CAMEROON INTERNATIONAL FILM FESTIVAL opening ceremony with the elegant @MicheleMinkata . 📸: Wanki Derrick x HexyVal #camiff2023 🪄
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Hosting the opening ceremony of the Cameroon International Film Festival with @YanaJrHimself ✨ #CAMIFF2023
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it doesn’t get said often, BUT; it’s very important to approach the clients brief with so much humility (& patience)
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one small reason why I’m happy seeing see that McDonalds ooh campaign. (the experience of their research even makes it more fun 😂) human truths >>>
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late night is such an underdeveloped segment by food brands. there was this time were feeling the pulse of consumers, we found one of the reasons many people reached for a quick (largely) peppery/or meaty meal after heavy alcohol, was their own trick to beat being hungover
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they said: you speak drunk, but we understand you regardless. such a powerful way to flip cultural insights to show how much you truly get your consumers in their alternate state (which is its own kind of segment).
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sooo much love it
“We speak late night.” McDonald’s OOH ads written like drunk people ordering. https://t.co/vHVK4ddUzL
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now, you add AWB’s lack of spatial awareness PLUS the relative ease with which our wingers allowed themselves to be defended against, and you have today’s result. (and that’s not even taking anything away from Arsenal’s overwhelming and brilliant display)
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again, we see how much influence one man has on this team. Casemiro’s absence could be felt from distance. we looked clueless in midfield & all round disjointed - lacking that shield + smooth midfield to attack transition. just made Arsenal stroll in & out whenever they liked
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we lacked any form of cohesion today. nothing about today’s game resembled an ETH team. so terrible. one of those losses you can’t even complain about
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woke up this morning with the strong urge to drink pap. with the kind of day i have lined up, i’ll need my urges to respect itself o. 🙏🏽
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first deciding what to eat, and then making that food (because you really have no option but to) are joint top 2 worst things about being an adult
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Check out @New_Comma in this @VenturesAfrica feature on technology-driven platforms supporting the Creative Industry 👇🏿 https://t.co/xvmTdRtp92
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since it’s year of return campaign, ghana have continuously reinforced their positioning in actions & comms to be the “home” of black americans & the place to be for the african diaspora. <reconnection, genesis> running a campaign with supporting infrastructure? how many brands?
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