Xander
@xanderburgess
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Creative thinker & doer — brand design & strategy
Joined April 2025
Super proud of this animation & asset generator I created for a37 — live controls and image exports to ensure consistency across the whole brand
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I built this custom dither tool for Celium to generate perfect brand assets — a brand system that sustains itself. Consistency is the foundation of lasting, successful brands. I love delivering tools like this because they equip the brand to scale and evolve for years to come.
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I see a lot of people boasting project fees or MRR, that’s cool, but money comes and goes. What is the value that you’re bringing and receiving from creating? That’s much more important. Start focusing on value that connects with you somehow, instead of a dollar amount.
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These logos might not be the same, but they certainly aren’t different. Not to call anyone out, but it’s a good opportunity to make a point about the importance of distinctive assets in branding. Being distinct is what drives recognition. If people can’t tell you apart, they
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Today marks a new low for Apple’s design philosophy. Simulating physical materials on a screen is a cheap novelty for interfaces—this is design for the sake of being new, not better. Form without function goes against everything Apple once stood for. Sad day.
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Nothing has never seemed like a better option. Apple dropped the ball a long time ago from such a height that it was hard to notice it was ever falling. It's noticeable today more than ever. Excited to see what phone (3) brings to the table.
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