CMO Today
@wsjCMO
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Marketing, advertising and media news, tailored for chief marketing officers, from The Wall Street Journal's CMO Today.
New York, NY
Joined April 2009
For years advertisers haven’t known how the biggest digital auctions actually work. Industry players want to finally change that.
wsj.com
A new proposal asks digital ad auctions to voluntarily disclose how they pick winners and set prices.
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Big tech’s claims about new AI products have been going under the spotlight
wsj.com
An ad-industry group has probed Apple, Google, Microsoft and Samsung marketing materials, saying consumers need help evaluating assertions about the fast-moving technology.
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American Eagle’s Sydney Sweeney campaign revives Eighties-style advertising, some say for the worse
wsj.com
A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing into question whether the retailer accidentally strayed from its typically...
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If you see anyone at the beach this weekend rubbing what looks like whipped cream into their skin, this is why
wsj.com
Vacation’s founders set out to be entertaining and influencer-friendly in a category they say got boring when health concerns took over.
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Liquid Death promises mid caffeine
wsj.com
Known for its death-metal-inflected marketing, the company hopes to break into the bustling energy category with a less hardcore approach to caffeine.
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Goodles knows you’re not buying that mac and cheese for a kid
wsj.com
A new brand of macaroni and cheese is winning market share and taking over shelves with its colorful boxes, cheeky names and focus on young adults who previously may have seen packaged powder and...
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Cod is the new protein bar
wsj.com
David hopes selling fish will make an impression on both shoppers and critics of processed food.
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More AI search + continued traditional search = more work for marketers
wsj.com
Chatbots are becoming the go-to source for online answers for many consumers, chipping away at the dominance of traditional web search and adding another avenue of outreach that brands must cultivate.
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David wants to make clear how much protein its bars have. So it started selling frozen cod.
wsj.com
David hopes selling fish will make an impression on both shoppers and critics of processed food.
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Vacation’s founders had never worked in personal-care products. They built a sunscreen success on vibes and whipped-cream packaging.
wsj.com
Vacation’s founders set out to be entertaining and influencer-friendly in a category they say got boring when health concerns took over.
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Liquid Death will promote Sparkling Energy as a better-for-you choice with vitamins, no sugar or artificial sweeteners and “unextreme” caffeine
wsj.com
Known for its death-metal-inflected marketing, the company hopes to break into the bustling energy category with a less hardcore approach to caffeine.
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Why is Goodles suddenly everywhere? Because it remembered that adults like mac and cheese too
wsj.com
A new brand of macaroni and cheese is winning market share and taking over shelves with its colorful boxes, cheeky names and focus on young adults who previously may have seen packaged powder and...
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It's called Breaking and Entering Media because “breaking into the industry and thriving in it feels like pulling off the ultimate heist.”
wsj.com
Breaking and Entering has expanded from a podcast for young creatives to a daily must-watch news roundup for ad leaders.
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How Breaking and Entering expanded from a podcast for young creatives to a daily must-watch news roundup for ad leaders
wsj.com
Breaking and Entering has expanded from a podcast for young creatives to a daily must-watch news roundup for ad leaders.
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Bernie Sanders plans to co-sponsor a new bill banning drugmakers from advertising to consumers on TV, in social media and elsewhere
wsj.com
Bernie Sanders and Angus King introduced a bill that would ban pharmaceutical manufacturers from using direct-to-consumer advertising, including social media, to promote their products.
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WPP Media now sees global ad industry growth of 6% for this year, down from its prior forecast of 7.7%, excluding U.S. political spending
wsj.com
WPP Media now sees global ad industry growth of 6% for this year, down from its prior forecast of 7.7%, excluding U.S. political spending.
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WPP Media now sees global ad industry growth of 6% for this year, down from its prior forecast of 7.7%, excluding U.S. political spending
wsj.com
WPP Media now sees global ad industry growth of 6% for this year, down from its prior forecast of 7.7%, excluding U.S. political spending.
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An internal BarkBox message compared advertising Pride products with promoting MAGA merchandise. Its CEO apologized for the “hurtful” message
wsj.com
The dog-toy company has sold Pride products to subscribers as add-ons for the past four years.
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An influencer’s revelation has led to angry questions from followers
wsj.com
After questions and criticism online, Janelle Rohner says she should have disclosed her decision to take a GLP-1.
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Stanley has a new chief brand officer and a playbook for growth after that wild ride
wsj.com
The former chief brand officer of Allbirds has joined the company known for its 40-ounce tumblers as it expands into sports, leisure and international markets.
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