@blankstreet @blankstreet has transformed from a coffee company to a cultural reference point. Now it has a vocabulary to talk about itself – not just as a place to grab coffee, but as a brand with a point of view. A vibe.

@blankstreet We built a visual and verbal identity that plays on dualities, tensions. @blankstreet’s logo system nods to the original cart window, the colour palette shifts with the day, and the art direction feels more Vogue than coffee-shop-stock-photo.

We amplified what was already there: a brand that understood the power of small, elevated moments. “Regularly remarkable” became the north star – reflecting the tension that makes @blankstreet interesting. It’s high and low. AM and PM. Classics and specials.

Adding a spark to the coffee run. ☕️✨ @blankstreet grew from a tiny Williamsburg cart into a multi‑city favourite – but its identity couldn’t keep pace. The challenger tropes that once worked started to feel too small. Our challenge: evolve from start-up to cultural icon.

Impact and influence, in focus. 🌟 Global CEO @SairahAshman joins the jury for @MT_editorial's Women in Leadership Power List 2026, to celebrate women who are steering strategy, driving transformation and making a tangible difference in modern business. #leadership

@Battlefield @EA With a record-breaking launch, @Battlefield isn’t just back in the game. It’s once again setting the rules for the genre.

@Battlefield Working with @EA from the game’s early development, we built a visual identity woven into the game’s DNA. The result is a system as immersive as the world itself and leans into the series’ raw authenticity: gritty, real, and unmistakably @Battlefield.

@Battlefield “Polarity creates possibility” became the new @Battlefield ethos, charging the latest game in the franchise with renewed energy for loyal veterans and new recruits alike.

@Battlefield We went straight to the heart of the brand – the restless tension that’s always defined @Battlefield: man vs machine, air vs ground, quiet suspense met with high-octane chaos.

Reloading the future of @Battlefield. 🎮 For 23 years, Battlefield has been the benchmark for its genre. But over time, Battlefield drifted from these original tenets. Players noticed. Our challenge: bring back what made it iconic, fit for now.

@SairahAshman @WebSummit @Decathlon You can blend in, or you can be the one asking the questions and finding the meaning that matters. That’s how you survive every revolution. Global CEO @SairahAshman will explore more at @websummit. 👇 🗓️ Today, 4:05–4:25PM | Stage 15 #WebSummit #WebSummitLisbon #AI

@SairahAshman @WebSummit @Decathlon Magic fades. Utilities blend in. But brands that ask questions and fight for meaning? They last. Hear more on AI branding from @SairahAshman at @WebSummit. 👇 🗓️ Today, 4:05–4:25PM | Stage 15 #WebSummit #WebSummitLisbon #TechBranding #AI

@SairahAshman @WebSummit Remember when Orange made optimism the point? First Direct rewired banking. @Decathlon made sport about joy. Feeling and rebellion set them apart. Want to know how? Catch Global CEO @SairahAshman at @websummit.👇 🗓️ Today, 4:05–4:25PM | Stage 15 #WebSummit #WebSummitLisbon #AI

Every tech wave ends in sameness – dotcom, mobile, now AI. The winners aren’t just using the tools, they’re building something only they could. Hear more on AI branding from @SairahAshman at @WebSummit today, details in thread. 👇 #WebSummit #WebSummitLisbon #TechBranding #AI

This afternoon at @WebSummit we went to see @MakeAWish and @Disney, who shared how authentic, purpose-driven storytelling creates lasting impact. Real connections are where brand power lives. 🙌 #WebSummit #WebSummitLisbon #Brand

AI feels like magic. Until it fades into everyday. The companies that will survive? The ones that build meaning on top. Catch more on AI branding from our Global CEO @SairahAshman at @websummit. 👇 🗓️ 12 Nov, 4:05–4:25PM | Stage 15 #WebSummit #WebSummitLisbon #TechBranding #AI

We're settling in at @websummit – badges collected, first conversations underway. The ideas are flowing and the questions are big. If you see us in the crowd, come and say hello, we’re here to listen as much as to share. 💛 #WebSummit #WebSummitLisbon #TechBranding #AI #AIbrand

Hello Lisbon. 👋 We’ve just touched down for @websummit, where our Global CEO @SairahAshman will take the stage to explore 'When AI Becomes Utility: Brand decides who survives'. See you there! 🗓️ 12 Nov, 4:05–4:25PM | Stage 15 #WebSummit #WebSummitLisbon #TechBranding #AI

Catch our Global CEO @SairahAshman at Web Summit Lisbon as she explores ‘From magic to utility: what survives every revolution’ – and why, in an AI-everywhere world, rebellion and meaning are the real points of difference. 🎟️ Grab your ticket: https://t.co/XaAT3zcZEy

We’re on the lookout for a creative and driven Marketing Executive to join our London studio. 💫 If you’re detail-obsessed, and fluent in both strategy and social, this could be your next move. 👀 Find out more and apply by 16 November 2025. ⏰👇 https://t.co/hO4NgIuUhI