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Wolff Olins Profile
Wolff Olins

@WolffOlins

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Creating transformative brands that move businesses, people and the world forward.

London / New York / SF / LA
Joined January 2009
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@WolffOlins
Wolff Olins
20 hours
Weโ€™re brewing something bold for SXSW 2026. ๐Ÿ‘€๐Ÿต. Together with @blankstreet, weโ€™re leaping past traditional briefs and asking what happens when you ditch the rulebook and start with a feeling. Vote to bring the conversation to Austin. ๐Ÿ”—๐Ÿ‘‰
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@WolffOlins
Wolff Olins
2 days
@sxsw @Ubisoft ๐Ÿ‘พ Build Your Brand Universe Like a Gamer with Emma Barratt, Haye Anderson and Jean-Baptiste Desmaiziรจres. Vote here. ๐Ÿ”—
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@WolffOlins
Wolff Olins
2 days
@sxsw @Ubisoft ๐ŸŽฎ Players to Superfans: Designing Participatory Brand Cultures with Jocelyn Turlan, Oliver Walz and Manuel Reinher. Vote here. ๐Ÿ”—
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@WolffOlins
Wolff Olins
2 days
Game on for @sxsw 2026. ๐Ÿ’ฅ. Weโ€™ve teamed up with @Ubisoft to unpack what makes fans tick and how brands can build worlds people want to belong to. Links in thread to bring the sessions to the stage.๐Ÿ”—๐Ÿ‘‡
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@WolffOlins
Wolff Olins
6 days
Luxury isnโ€™t standing still โ€“ย and neither are its challenges. ๐Ÿ‘€. Global CEO @SairahAshman writes for Fast Company on how leading brands are responding to change, shifting from exclusivity to experience-led and quiet luxury. ๐Ÿ‘‡.
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@WolffOlins
Wolff Olins
13 days
Engagement isnโ€™t a project phase. Itโ€™s our approach. ๐Ÿ’ซ. Senior Engagement Director Melissa Priestman delves into the people behind the pivot โ€“ and what it really takes to make change meaningful. ๐Ÿ‘‡.
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wolffolins.com
We create transformative brands that move organisations, people and the world forward.
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@WolffOlins
Wolff Olins
13 days
RT @H_aysom: Looking for something that makes you feel the sun on your skin before youโ€™ve even booked your next vacation?. Check out the neโ€ฆ.
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@WolffOlins
Wolff Olins
14 days
@SandalsResorts @BeachesResorts And this is just the beginning. Together with @SandalsResorts & @BeachesResorts we're shaping what's next, where every moment brings guests closer to the Caribbean they came for, and the magic they expect. ๐ŸŒ…. Learn more about the partnership. ๐Ÿ‘‰
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@WolffOlins
Wolff Olins
14 days
@SandalsResorts @BeachesResorts We refreshed the identity system, unearthing visual and verbal languages grounded in feeling,ย and conceptualising new signature services, environments, and experiences. Every guest touchpoint became a story, alive with texture and colour. ๐Ÿ’ซ.
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@WolffOlins
Wolff Olins
14 days
Rooted in Caribbean soul, redefined for today. ๐Ÿ๏ธ . Together with @SandalsResorts @BeachesResorts.brand marketing leadership, we dialled up the truth that was always there: the unshakable pulse of the islands. Find out more in the case study. ๐Ÿ‘‡
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wolffolins.com
We create transformative brands that move organisations, people and the world forward.
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@WolffOlins
Wolff Olins
19 days
Senior Engagement Manager Alex Lewis swapped the London drizzle for summer in the city โ€“ spending a week with the brilliant NY studio team. ๐ŸŽ. Our WOnderful Journeys programme gives our team the chance to immerse themselves at another studio and bring fresh energy back home. ๐Ÿ’ซ
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@WolffOlins
Wolff Olins
26 days
RT @H_aysom: Shoutout to @SairahAshman and the team at @WolffOlins for this one. A reminder that brand isnโ€™t lipstickโ€”itโ€™s architecture.โ€ฆ.
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@WolffOlins
Wolff Olins
27 days
Global Executive Creative Director Emma Barratt returns to the @creativeboom podcast for a quick-fire, unfiltered conversation with Katy Cowan. A sharp, energised follow-up to her first episode on class, creativity and carving your own path. ๐Ÿ’›. ๐ŸŽง
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@WolffOlins
Wolff Olins
29 days
What makes a gaming studio brand matter? ๐ŸŽฎ๐Ÿ‘€. Strategist Sho Kubota explores what it really takes โ€“ from brand architecture and authorship to the tension between creativity and consistency. Read the article. ๐Ÿ‘‰
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@WolffOlins
Wolff Olins
1 month
From winner to judge, Motion Designer Yiting Nan is back in the @TheOneClub Young Guns spotlight. ๐Ÿ’ฅ. This year sheโ€™s on the jury, ready to spot the next wave of rule-breakers, risk-takers, and visual storytellers. Entries are open. ๐Ÿ‘‰
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@WolffOlins
Wolff Olins
1 month
Next stop: Budapest. ๐Ÿ‡ญ๐Ÿ‡บ. This September, Creative Director George Adams joins the lineup at POV Budapest โ€“ sharing how we think, make, and move brands on the @TweetsByTBI Stage.๐Ÿ’ซ. ๐Ÿ“ National Dance Theater, Sept 11-12.๐ŸŽŸ๏ธ Grab your ticket:
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@WolffOlins
Wolff Olins
1 month
Two of our Creative Directors, George Adams and James McNaught, are joining the judging panel for The @lovieawards 2025. ๐Ÿ†. Think youโ€™ve got something thatโ€™ll catch their eye?. Find out more and enter here.
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@WolffOlins
Wolff Olins
1 month
On the Craft Design Next podcast, Global Principal @thomaswilder traces his career journey from Pokรฉmon cards and prep kitchens to the heart of branding. ๐ŸŽง Listen to the episode:
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@WolffOlins
Wolff Olins
1 month
Verbal Director William Rauscher joins @brandingmag's @FlaviaBarbat on the Think Editorial podcast to reveal how language shapes culture, sparks loyalty, and gives brands real staying power. ๐ŸŽง Listen to the episode:
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@WolffOlins
Wolff Olins
1 month
We're seeing a surge of consumer rage โ€“ a response to economic instability, political fatigue, and broken brand promises. In her latest @FastCompany article, Global CEO @SairahAshman explores actions brands can take to turn the tide. ๐Ÿ‘‡.
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