
Wolff Olins
@WolffOlins
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Creating transformative brands that move businesses, people and the world forward.
London / New York / SF / LA
Joined January 2009
Weโre brewing something bold for SXSW 2026. ๐๐ต. Together with @blankstreet, weโre leaping past traditional briefs and asking what happens when you ditch the rulebook and start with a feeling. Vote to bring the conversation to Austin. ๐๐
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Luxury isnโt standing still โย and neither are its challenges. ๐. Global CEO @SairahAshman writes for Fast Company on how leading brands are responding to change, shifting from exclusivity to experience-led and quiet luxury. ๐.
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Engagement isnโt a project phase. Itโs our approach. ๐ซ. Senior Engagement Director Melissa Priestman delves into the people behind the pivot โ and what it really takes to make change meaningful. ๐.
wolffolins.com
We create transformative brands that move organisations, people and the world forward.
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RT @H_aysom: Looking for something that makes you feel the sun on your skin before youโve even booked your next vacation?. Check out the neโฆ.
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@SandalsResorts @BeachesResorts And this is just the beginning. Together with @SandalsResorts & @BeachesResorts we're shaping what's next, where every moment brings guests closer to the Caribbean they came for, and the magic they expect. ๐
. Learn more about the partnership. ๐
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@SandalsResorts @BeachesResorts We refreshed the identity system, unearthing visual and verbal languages grounded in feeling,ย and conceptualising new signature services, environments, and experiences. Every guest touchpoint became a story, alive with texture and colour. ๐ซ.
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Rooted in Caribbean soul, redefined for today. ๐๏ธ . Together with @SandalsResorts @BeachesResorts.brand marketing leadership, we dialled up the truth that was always there: the unshakable pulse of the islands. Find out more in the case study. ๐
wolffolins.com
We create transformative brands that move organisations, people and the world forward.
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RT @H_aysom: Shoutout to @SairahAshman and the team at @WolffOlins for this one. A reminder that brand isnโt lipstickโitโs architecture.โฆ.
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Global Executive Creative Director Emma Barratt returns to the @creativeboom podcast for a quick-fire, unfiltered conversation with Katy Cowan. A sharp, energised follow-up to her first episode on class, creativity and carving your own path. ๐. ๐ง
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From winner to judge, Motion Designer Yiting Nan is back in the @TheOneClub Young Guns spotlight. ๐ฅ. This year sheโs on the jury, ready to spot the next wave of rule-breakers, risk-takers, and visual storytellers. Entries are open. ๐
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Next stop: Budapest. ๐ญ๐บ. This September, Creative Director George Adams joins the lineup at POV Budapest โ sharing how we think, make, and move brands on the @TweetsByTBI Stage.๐ซ. ๐ National Dance Theater, Sept 11-12.๐๏ธ Grab your ticket:
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Two of our Creative Directors, George Adams and James McNaught, are joining the judging panel for The @lovieawards 2025. ๐. Think youโve got something thatโll catch their eye?. Find out more and enter here.
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On the Craft Design Next podcast, Global Principal @thomaswilder traces his career journey from Pokรฉmon cards and prep kitchens to the heart of branding. ๐ง Listen to the episode:
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Verbal Director William Rauscher joins @brandingmag's @FlaviaBarbat on the Think Editorial podcast to reveal how language shapes culture, sparks loyalty, and gives brands real staying power. ๐ง Listen to the episode:
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We're seeing a surge of consumer rage โ a response to economic instability, political fatigue, and broken brand promises. In her latest @FastCompany article, Global CEO @SairahAshman explores actions brands can take to turn the tide. ๐.
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