WISEcode
@wisecodeai
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Unlock simplified food and nutrition data personalized for your life, values, and goals.
Joined March 2022
Your food cravings are not a failure. They’re a response to foods mathematically designed to bypass your satiety signals and light up your reward system. Want to learn more about UPFs and how the industry is beginning to pivot? -> https://t.co/C0qwRxlreG
#BlissPoint #UPFs
wisecode.ai
This is the point where food chemists discovered how to trigger the release of dopamine in the brain to make food addictive.
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#GRAS isn’t a malfunction. It is a mismatch, designed for single ingredients and deployed on ultra‑processed systems tuned for bliss point, shelf life, and scale. That gap is where health costs, lawsuits, and “how was this allowed?” now live. -> https://t.co/gSrtryxuZL
#UPFs
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"Just read the label” was never enough. Labels miss processing, additive stacks, and how food behaves as a system. WISEcode turns opaque labels into real food intelligence for businesses and consumers. -> https://t.co/Nrq4ySJXxy
#UPF #NutritionLabels #DecodeUPF
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Eat more, weigh less, according to new studies: whole foods can do that, ultra‑processed usually can’t - and WISEcode shows you the difference in one scan. Read to learn more -> https://t.co/uiyxc0jifs
#UPFExposed #UltraProcessedFood #FoodSystemTransparency
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Retailers face UPF liability risk. WISEcode turns exposure into advantage with AI-powered audits across 730K+ foods. Transparency is no longer optional. → https://t.co/d4pOMdZl1D
#UPFLawsuit #FoodSystemTransparency #RetailStrategy #UPF
wisecode.ai
The legal “knowledge” of the harm caused by Ultra-processed foods (UPF) is no longer a secret. It is a mounting Franchise Risk.
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Ultra-processed food isn’t a “junk aisle” issue anymore; it’s a system failure shaped by FDA delays, GRAS loopholes, and analog supply chains. Read the newest UPF Exposed for more. -> https://t.co/7HYiXtOdUs
#UPFExposed #FoodSystemTransparency #CPG #Retail #UPFDefinition
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SNAP is buying soda and paying for the fallout. New soda bans are turning “healthy food access” into a political showdown. Here’s what’s really going on. -> https://t.co/bksszpm2wx
#FoodSystemTransparency #UPFs #UltraProcessedFood
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Food isn’t just tasty, it’s engineered. The “Bliss Point” is designed to keep you eating, not keep you healthy. Read how food became an optimization problem. 🔗👇 https://t.co/TWdacTwaRi
#UltraProcessedFood #FoodSystemTransparency
wisecode.ai
Food stopped being shaped primarily by whole ingredients and natural satiety, and started being engineered to maximize consumption.
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The food industry built an empire on secrecy. We're ending it with radical transparency. 730K+ foods decoded. Free for everyone. Learn more: https://t.co/bWPjoXcWN3
#UPFDefinition #FoodSystemTransparency #WeAreWISEcode
wisecode.ai
To win a massive public nuisance lawsuit like San Francisco, you need proof the industry knew it was harmful and chose to deceive anyway.
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UPFs look cheap at checkout, but the true price shows up later as meds, hospital bills, and lost healthy years. Following the money trail makes the case for one thing: if we want lower health costs, we need higher food transparency. -> https://t.co/VPghBeeZ83
#UltraProcessedFood
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Was Harvard an agent for "UPF pushers"? Evidence shows industry payoffs used academic prestige to hide sugar's risks. Here's how they're connected. ->
wisecode.ai
Could the Ultra-processed food (UPF) lawsuit in San Francisco put the world’s wealthiest academic endowment in the crosshairs? Possibly.
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GRAS isn’t a malfunction. It’s a mismatch. It was designed for judging ingredients one by one, not for decoding ultra-processed systems tuned for repeat consumption. In 2026, safety is a food systems question, not a list of independent ingredients. -> https://t.co/jfrlc1br3P
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When food is engineered for consumption velocity (the Bliss Point) rather than nutrition, choice becomes an illusion. -> https://t.co/gl3Rjo7rE4
#GRAS #UPF #UPFDefinition #FoodSystemTransparency
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SF's lawsuit must prove 4 things: engineered addiction, targeted vulnerable groups, suppressed science, and knew the harm. The tobacco playbook, now applied to Big Food. Read on.
wisecode.ai
Now that we’ve established that the San Francisco lawsuit is a Public Nuisance case, the next question is how do they win?
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Scientific gray areas can slow down policy, but they don’t have to paralyze product innovation. Processing transparency is a lever companies can control today. Find out how -> https://t.co/3vYxWef5D6
#UPFDefinition #DecodeUPF #FoodSystemTransparency
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Food didn’t suddenly become harmful. It became measurable. And that changes everything. -> https://t.co/wGxnaITsiP
#UPFLawsuit #UPFs #WeAreWISEcode #UPFDecoded
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FDA UPF definition = domino effect across labels, procurement & brand. Most companies: "Wait and see." WISEcode: Already built for the standard. When the definition drops, you either lead or scramble. We chose lead. What will your brands choose? -> https://t.co/uZ18JKGyzj
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Bipartisan UPF bill says: opacity is over. The real risk isn’t labels, it’s blunt UPF rules that freeze innovation. WISEcode makes processing legible so brands and consumers can actually adapt. -> https://t.co/NZwQgdtsl5
#UPF #UPFDefinition #WeAreWISEcode
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🔥 UPF Exposed drops again. The lawsuits are starting. The policies are passing. But most people still can't tell which products are the problem. We built the answer: https://t.co/xTGXYNfDqA Food made transparent. Choices made intelligent. #UPFExposed #FoodTransparency
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The new Dietary Guidelines are 10 pages. For the first time, processed food is a core health lever, not a side note. But “eat real food” is still a puzzle to solve at the grocery store. How do we turn guidance into decisions? -> https://t.co/y8CZqPxcWD #DietaryGuidelines
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