Spot a one-stop agency offering SEO, TikTok, Google, Facebook Ads, and organic socials? . Sprint the other way . Why settle for okay when you can work with specialists who excel in their niche?. Choose specialists.

I’ve been quietly building a tool that lets you take a single static ad and spin it into dozens of persona-specific variants in minutes, and I am giving it away for free for 24 hours. This is going to cost me a fair amount, but you all need to see this; it's wild. If you run

The best ads don’t sell, they diagnose. They make people stop and think: “Did they talk to my therapist?” (knowing me, prob yes. sorry) . But that’s the job . Talk to them about what they’re already doing or what they secretly wish they were doing . (We’ve all Googled “should I

Just because you have a Zapier running, does not mean you have an AI Agent.

Morning routine gone south

Claude > copywriting. Midjourney > background generation . GPT 4o > product insertion . Photoshop > logo clean up . Thank me later.

Before you post your next AI-generated asset, watch this. It might change how you think about “content” entirely. Last week, I generated an ad image in one prompt. Cleaned it up in Photoshop. Done in minutes. Impressive? Sure. Creative? Not even close. We’re racing to the

The endgame is here. Been a hell of a ride

Creative strategists, brace yourselves—your role is on the brink of a seismic shift, and most agencies and brands are woefully unprepared. The introduction of iOS 14’s privacy updates disrupted traditional media buying, leading to the rise of the modern creative strategist.

Park Slope 🤝

Does anyone else take a screenshot on their Mac and then frantically rearrange their entire workspace to drag the file before the tiny thumbnail disappears—or is that just me?.

Running a business is the most humbling experience I've ever been through. And there's no competition.

If playing candy crush with your volume on in the subway is any indication. I think Applovin will be just fine.

Shopify Wrapped gone too far

Real Talk: You're Throwing Your Ad Learnings. The Solution? Iterate Instead! 🎯. I see it all the time: ads get turned off because they didn't perform. But what if I told you that many of those "failed" ads are just one iteration away from becoming your next big winner?. 💡

AI can do wonders, but it’s not a replacement for human insight. Here’s how we balance automation with creativity in our ad workflows:. Automation handles data-heavy tasks like gathering reviews, identifying personas, and segmenting customer feedback. But when it comes to.

Think creative testing is only for ad agencies? Think again.

No screenshots, no fluff—just the truth: . One of our biggest clients had their best year ever . Why? . Not solely because of BFCM or performance metrics but because of how much they enjoyed working with us . Hits different . (Though 📉 CAC by 32% didn’t hurt).

One overlooked aspect of creative strategy is iteration. Don’t toss what’s working—tweak it, build on it, and test again.

Customer feedback is an untapped goldmine. Whether it's a glowing review or a complaint, every comment is a clue to what resonates with your audience. Use that to your advantage.

Real talk: If your creative decisions are based on gut feelings alone, you’re leaving money on the table.