Wanna finally live like a BroKOLi chad instead of chasing scraps? Real plays, OTC deals, allocations & insider collabs - this doors won’t stay open forever, G Just drop "broKOLi" in the comments and I’ll DM you the invite

One KOL marketing hack: ask KOLs what they would do with your product - co-creating sparks content people believe.

https://t.co/S2bMj4o6lw

"Web3 marketing is just like web2 bro" Yeah? Cool. Let me tell you about one of my teams latest case. Solid project. Mid-tier but legit. Incentives? Locked. Challenge? Chef's kiss. KOLs briefed and ready. We launch, momentum building, metrics green, vibes immaculate. 24

KOLs don't sell features – they sell results. - Tech stacks? Meh. - Fancy algorithms? Not interested. - 47 premium features? Zzz What your audience really cares about: + Solving their problems + Looking good to their peers + Feeling understood + Getting results. fast The best

Are you CIS KOL still having FOMO after Aster? There's a perpDEX being built by the actual people who made Binance Futures what it is. KOL opportunity with terms that actually respect your audience (and your intelligence). Only for communities that breathe perpetuals Reply

Drop the most controversial take you’ve heard on KOL marketing, let's see if you can beat mine => Most KOL campaigns are just pricey vanity plays - brands buy hype, not impact, then wonder why nothing converts

Let me share some unobvious take from deep KOL marketing trenches. You can’t swipe a card for respect You earn it by being the signal others orbit. The real voices in web3 don’t care about your ad budget They’re early, half-anon, and drop alpha because value is their status

Dear algorithm: Show this to the actual DeFi KOLs not just the engagement farmers Thanks

Choosing a KOL for your infrastructure project campaign - pick only 2 traits: 1. Degens actually listen to them 2. Can explain tech without sounding like a bot 3. Their community asks questions (not just farms) 4. Posts original takes, not just retweets 5. Gets invited to

Yesterday I saw that my twin brother got a new job Btw on Friday he was still a trader.

Saw a tweet about working one project vs agency life as a KOL manager Got me thinking so here's my take: Managing KOLs for one project? You master the craft. every narrative shift, every relationship, every angle locked in Me? I thrive in agency chaos Three DeFi

You know what separates forgettable KOLs from ones VCs actually respect? Co-authored research that funds quote in their memos Not threads. Not "hot takes." Actual institutional-grade analysis with YOUR name on it. Most DeFi KOLs don't even know this opportunity exists. The

So the real game is this loop: Test fast → Strip noise → Refine hard → Open-source the insight. That’s how KOL marketing actually compounds in Web3. Drop your thoughts in the comments, always curious to hear different perspectives 👇

Big unlock: A KOL strategy that needs hours explaining is already too heavy. If you can’t sketch it on a napkin, it’s not ready to scale.

Most teams stop when something “works.” The smart ones refine until it’s: ✅ Repeatable ✅ Transferable ✅ Obvious in hindsight That’s when it becomes an actual asset.

The highest-performing KOL campaigns look deceptively simple: Not because they started that way - but because everything useless got burned off through iteration.

Every round should filter signal from noise: – Did this move attention? – Did it spark action? – Would we do it again? If not, delete it. Don’t optimize garbage.

Web3 moves at x5 speed If your KOL strategy needs a full Notion wiki with 50+ subpages and 6 calls… It’s already outdated Ship → observe → cut.

Your first move isn’t “strategy.” It’s pressure-testing a hypothesis with the smallest possible action. 1 KOL 1 message 1 channel If it flops, no system would’ve saved it.

Most Web3 teams mess up KOL marketing the same way: They start by building a system instead of proving a signal. Wrong sequence. Wrong leverage Here's what you're doing wrong and what to do instead 👇