At @GoAthlos , we obsess about product page copy as much as we do about our products. We don't fuss over whether its virality friendly and do it for the pure joy of writing. And once in a while someone appreciates our writing and it feels worth it, reminds us why we care :).

@wanderingraptor @GoAthlos I mostly use it for gym wear and occasionally for trail run.. Will be using go athlos for malnad ultra trail run on 22 Nov.. it's good quality stuff

@wanderingraptor @GoAthlos Hey Pravin, I saw you in Bodhhi Terrace cafe, Leh post Ladakh Marathon. I loved the fact that u're sitting with ur actual consumers getting back the feedback. If ur tees can be multi-used in mountains & cities, I am in as loyal customer. I need good tshirts for my treks anyday🙈

Back in the early days, we did our first shoot with Protima, if I have to say she was the OG model of Athlos and has been one of the early users. We still do most of our shoots with real users, real athletes.

@wanderingraptor @GoAthlos Websites with quirky yet practical copies are a different kind of flex tho

@wanderingraptor @GoAthlos I'm a bare chest runner most of the time during races but if I had to wear a race day tshirt it would be athlos - purely for the quality only

The @GoAthlos Zero tee or Agile tee for warm weather layering, and Merino as it gets cold is apt logic to follow for motorbike riding.

Here’s to curiosity, craft, and building an amazing community.

As product builders, we often think in fabric, stitch, and performance metrics. But it’s users like Shweta and @ChanakyaShah who remind us that the real story starts after a product leaves our hands. Their stories also reinforces why we build the way we do.

We did a small user story on @ChanakyaShah recently and his story reflects what we believe in: minimalism, intent, and building fun products :)

And then there’s @ChanakyaShah, an Athlos user since 2016.A barefoot runner and founder of UP&RUN , a hydration brand for endurance athletes. Chanakya has been part of our journey pretty much since day one.

We asked her to share a video testimonial. While we are amused by her choice of location for making the testimonial video, more power to her :)

We met Shweta at our Ladakh Marathon pop-up. She picked up our Convertible Pants, something we'd designed for outdoor adventures. A few months later, she surprised us: using them as running pants with a podium at the Indrahar Summit Series along with climbing and snow pants.

One of the best things about building @GoAthlos is meeting interesting users and discovering the little quirks in how they use our gear. Over the years, we’ve met users who’ve taken our products far beyond what we imagined: on hardy trails, summits, cities, and finish lines.

As a sports fan, I've had my share of heartbreaks and joys alike. Chasing 340 in the semis feels special. This is special. Take a bow Jemima, Harman, and the whole team.

Damn. This 🍎 red is hitting some sweet spots this year 😍 another lot of apples have dropped on the shop! 06 VIP Size boxes also have happened this time - grab em first! Buy at https://t.co/2UrWrotQkK

Here’s to hoping we keep innovating on sustainable, performance fabrics.

Curious as ever about the upstream of materials, we asked Yash to help us understand the journey of Recycled Polyester from waste to yarn to fabric. Here’s him, giving us a primer on the same.

A long-distance runner himself, Yash has been an Athlos user for years. He also sits at the helm of innovating fabrics at SVG group. When it came to developing our Agile collection, they played a key role in creating a recycled polyester knit built for real performance.

At @GoAthlos, as much as we love diving deep into fabrics, many of our perspectives are shaped by the incredible yarn and fabric developers we work with.

The Zero tee and the distance running shorts make for an excellent running kit!